Metrics that translate to marketing campaign performance

Choozle

Cost-per-acquisition (CPA). Return on ad spend (ROAS). Cost-per-acquisition (CPA). Cost-per-acquisition (CPA), also referred to as cost-per-action, is a digital advertising metric that measures the dollar amount needed to convert one person.

ROAS 83

A Guide to Google AdWords Paid Search Bidding Strategies

NuSpark

Target CPA (cost-per-acquisition). If you want to optimize for conversions, you can use Target CPA to help increase conversions while targeting a specific cost-per-acquisition (CPA). Target ROAS (return-on-ad-spend): If you want to optimize for the value of a conversion, use Target ROAS to help increase conversion value while targeting a specific return-on-ad-spend (ROAS).

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How to Determine a Bidding Strategy for Different Types of Ads

Hubspot

Value Optimization with Minimum Return on Ad Spend (ROAS). If you're using ROAS as the primary metric of success, this is a good option. This bid strategy will focus the campaign on the bottom line, so you get the most opportunities while maintaining a minimum ROAS. Target ROAS.

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40 Marketing KPIs Your Team Needs to Track

Zoominfo

Key performance indicators (KPIs) serve as metrics that measure team-wide performance — and are great for digital marketing teams. Tracking KPIs are effective for unifying goals with quantifiable analysis, as well as celebrating successes.

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6 SEO KPIs Every Search Marketer Should Know

Hubspot

There are a lot of high purchase intent keywords where the ROAS (return on ad spend) in pay per click ads does not make business sense. Laura Mittelmann, a marketing manager on the paid acquisition team at HubSpot, says, "CPC tells me how much on average I'm paying for a click.

CPC 68

7 Key Metrics to Help You Analyze Your Facebook Ad Results

Magisto

Return On Ad Spent (ROAS). Cost Per Action (CPA). #1 2 Return On Ad Spent (ROAS). Of course, if you are advertising your brand or just raising awareness, you may not have ROAS of a 100% or more. And that’s what ROAS is for most marketers. 7 Cost Per Action (CPA).

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choozlechat: Learning from your holiday marketing strategies with Megan Dyer

Choozle

MD: It’s important to keep the cost per acquisition (CPA), return on ad spend (ROAS), and a customer’s average lifetime value in mind. This means it’s possible that the CPA may end up being way more cost effective than at other times of the year. Kate Marshall, Marketing & Communications Manager, Choozle: It seems like holiday marketing strategies always get pushed to the last minute —especially since time is such a precious resource in Q4.

CPA 62

How to Launch a TikTok Ads Campaign for E-commerce

Single Grain

In this context, e-commerce marketers have no choice but to find new acquisition channels. Bidding: Define how much you are willing to pay for your optimization goal based on your chosen metric — CPM, CPC, CPV or CPA.

Ads 80

PPC Automation: Why and How to Implement It

Ladder.io

Increase your ROAS: PPC automation tools, if implemented correctly, can optimize your ads’ performance and increase yourreturn on ad spend (ROAS). It is done at a set target cost per acquisition (CPA).

PPC 52

How To Optimize Your Landing Page For Better PPC

Unbounce

The key to maximizing your return on ad spend (ROAS) is to be highly strategic in your audience targeting, keyword usage, and landing page design. Cost per acquisition (CPA) : This is the metric that shows how much money you’re spending.

5 Facebook Ads Trends You Can’t Ignore in 2020

Single Grain

Facebook’s own testing of this ad type found an average of 34% improvement in incremental ROAS, 10% improvement in lift, and 6% lower cost per incremental purchase compared to carousel-only ads. Ads without buttons result in fewer leads and a higher cost of acquisition.

Ads 99

17 Best Paid Media Tools for Marketers

Single Grain

Digital marketers, local resellers and direct advertisers will find customer acquisition easier with this powerful solution that combines sophisticated ad platforms with data science tools for optimizing and automating the online customer acquisition processes.

Tools 102

3 digital marketing KPIs to tie back to your business goals

Choozle

Measurement: CPA. CPA, or cost-per-acquisition , is a digital advertising measurement that will tell you how many conversions your campaign has gained. In e-commerce, the CPA will—more than likely—represent a dollar amount that you can tie directly into sales, but here we’ll relate it more to B2B and receiving qualified leads. Measurement: ROAS for retargeting campaigns.

CPA 40

Manual Bidding is Inefficient: Why You Need Automation for Paid Search Optimization

QuanticMind

Improve Your CPA. Instead, you receive the best margins for each conversion, improving your cost per acquisition (CPA) immensely. Some strategies include: Enhanced Cost Per Click (eCPC) Maximize Conversions Target CPA Target ROAS. By analyzing historical performance data and the competitive bid landscape, automation technology could discover that actually increasing bids for more low converting keywords brings better ROAS than your original strategy.

ROAS 40

UTM Parameters: Why and How They REALLY Help You

Optinmonster

Gives you valuable metrics to calculate things like cost-per-click (CPC), return on ad investment (ROAS), cost-per-acquisition (CPA), and much more. Then you can head over to your Google Analytics account and go to Acquisition » Campaigns » All Campaigns.

Help 104

choozlechat: programmatic for brands with Mack Leahy, AKIRA

Choozle

Mackenzie Leahy, Senior Acquisition Marketing Manager, AKIRA : Hair Tie. Understanding that acquisition and retargeting campaigns work together—but are very different tactics in all platforms—really helps us to know how to go about planning budgets and creative. ML: For an overall business strategy, we always tie this back to return on ad spend (ROAS). At a campaign level, acquisition campaigns are where we really look to cast the net and hit as many people as possible.

ROAS 41

The Big List of Content Marketing Acronyms

Brandpoint

CAC: Customer Acquisition Cost. Also referred to as Lifetime Customer Value (LCV or CLTV), or Lifetime Value (LV), this metric will help you understand what your Customer Acquisition Cost (see above) means to your company. CPA: Cost-per-Action. ROAS: Return on Ad Spend.

List 87

choozlechat: programmatic for brands with Mack Leahy, AKIRA

Choozle

Mackenzie Leahy, Senior Acquisition Marketing Manager, AKIRA : Hair Tie. Understanding that acquisition and retargeting campaigns work together—but are very different tactics in all platforms—really helps us to know how to go about planning budgets and creative. ML: For an overall business strategy, we always tie this back to return on ad spend (ROAS). At a campaign level, acquisition campaigns are where we really look to cast the net and hit as many people as possible.

ROAS 40

Pay-Per-Click (PPC) Advertising Part 3 – Everything Else You Need to Know

Go Beyond SEO

Smart Bidding strategies: Target CPA (cost per acquisition): Target CPA sets bids with the goal of getting the most conversions possible while reaching your average cost-per-acquisition (CPA) goal. Target ROAS (return on ad spend): Target ROAS aims to maximize revenue or conversion value based on the target return on ad spend you set. The ROAS formula is: Conversion value/ ad spend x 100%.

PPC 78

The ‘3 R’s of PPC’ — AKA The Last PPC Audit Guide You’ll Ever Need

DAGMAR Marketing

Your options to manage and measure this aspect of the prospect journey included these controls, conversion types and metrics: Landing pages Conversion types Conversion tracking Call tracking from ads Call tracking from pages Tracking messages & chats Click-Through-Rate Conversions & Conversion rates Cost-per-conversion, return-on-ad-spend (ROAS). What time of day do you get the most conversions at the best CPA?

PPC 65

4 common COVID business scenarios and how to manage them to prepare for recovery

Ledger Bennett

Focus on high ROAS campaigns – maintain investment in high performing direct activity, like search. Balance investment scale back with no loss to lead volume (market CPA reduction results in no decrease in leads).

Google Ads: The Definitive Guide (2018 Update)

SendX

Target CPA: This little dude optimizes your bids to get maximum conversions based on previous behaviour. When you’ve got over 30 conversions in 30 days, you can use this Bidding to further optimize your bid for Acquisitions. Target ROAS: ROAS = Return on Ad Spend. This strategy will help you in getting the maximum ROAS, closer to your goal. If you want the maximum ROAS from your ads, go long. And a target CPA.

Ads 163

Pay-Per-Click (PPC) Advertising Part 3 – Everything Else You Need to Know

Go Beyond SEO

Smart Bidding strategies: Target CPA (cost per acquisition): Target CPA sets bids with the goal of getting the most conversions possible while reaching your average cost-per-acquisition (CPA) goal. Target ROAS (return on ad spend): Target ROAS aims to maximize revenue or conversion value based on the target return on ad spend you set. The ROAS formula is: Conversion value/ ad spend x 100%.

PPC 60

Pay-Per-Click (PPC) Advertising Part 3 – Everything Else You Need to Know

Go Beyond SEO

Smart Bidding strategies: Target CPA (cost per acquisition): Target CPA sets bids with the goal of getting the most conversions possible while reaching your average cost-per-acquisition (CPA) goal. Target ROAS (return on ad spend): Target ROAS aims to maximize revenue or conversion value based on the target return on ad spend you set. The ROAS formula is: Conversion value/ ad spend x 100%.

PPC 60

Top 10 PPC Trends for 2020

Valasys

According to a report by Quartz cutting down on the traffic acquisition costs (TAC) has always been a challenge for businesses. The device-specific performance targets can be set up for mobile desktop as well as a tablet with Target CPA bidding.

PPC 60

Growing a Bootstrapped SaaS With Minimum Marketing Budget

Whale Pages

As time has gone on, what have proven to be your 3 best customer acquisition channels? What have been your three worst customer acquisition channels? CPC, CPA, ROAS etc). Growing a Bootstrapped SaaS Business with Minimum Marketing Spend.

A marketer’s comprehensive guide to Apple’s IDFA changes.

Ladder.io

Switch from target ROAS (return on ad spend) bidding to target CPA (cost per acquisition) bidding strategy for iOS 14; Make sure your app is ready for iOS 14 on the App Store.

AIO 61

5 Simple Steps to Develop an Effective PPC Strategy

QuanticMind

Cost per acquisition (CPA): This can indicate how competitive your keyword is, and whether it’s worthwhile to invest in it given the profit margin from conversions. Return on ad spend (ROAS): This is a bottom line metric that evaluates the effectiveness of ad spend overall at driving financial goals. Over time you’ll identify what elements of your strategy deserve the most investment to improve your ROAS.

PPC 51

The Rise of Automated Bidding

QuanticMind

These are all tangible goals that weren’t as directly related to CPC as they needed to be, and were more appropriate to gauge against something like cost-per-acquisition (CPA) or even return on advertising spend (ROAS). Once you set a target cost-per-acquisition, your CPC will be adjusted automatically every time a particular ad is eligible for auction. Optimize your cost-per-acquisition. Optimize your return on ad spend, or ROAS.

6 Google Ads Trends You Can’t Ignore in 2020

Single Grain

Smart Bidding works for a number of PPC goals, including: Target CPA : Generate new leads and customers for your desired cost per acquisition. Target ROAS : Get the best return on investment (ROI) on your spend. Let’s face it: getting organic traffic to your website is hard.

Ads 88

A Detailed Guide to Building a B2B PPC Report

Directive Agency

Obviously, the overall goal is to increase revenue and see a positive ROAS from your ad campaigns, but you can have different “mini-goals” to help hit the overall goal of growing revenue. Lower Cost per Acquisition (CPA). Although we spent more this month, our CPA is still well under our 2017 objective of $250 which is a good indicator that our recent optimizations are producing solid results. Month over month comparison of cost per acquisition.

PPC 53

10 PPC Trends You Can’t Ignore in 2020

Single Grain

Set bids to get as many conversions as possible at a set target CPA. Smart Bidding works for a number of PPC goals, including: Target CPA : Generate new leads and customers for your desired cost per acquisition. Target ROAS : Get the best return on investment (ROI) on your spend.

PPC 81

3 Key Takeaways from IAB Direct Brand Summit

Outbrain

More recently, we’ve seen a shift beyond acquisition, to true partnership and collaboration — a hot topic at the Direct Brand Summit as we gained inside looks to three disrupting duos: Mattress Firm and Purple.

Simplify Your PPC Campaigns: How to Focus on Efficiency in SEM Account Maintenance

QuanticMind

If you focus on conversions, you’ll leverage a cost-per-acquisition (CPA) model, and you’ll need to set up conversion tracking so you can define the kind of on-site actions you want visitors to perform. Despite the abundance of optimization and automation features at your disposal, creating efficient campaigns that maximise your return on ad spend (ROAS) still represents a major hurdle for marketers.

SEM 40

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

8: Customer Acquisition Cost (CAC). . Cost of Customer Acquisition (COCA) – When determining the effectiveness of paid Search, Display, Social Media Campaigns etc. Customer Acquisition Cost (CAC). CAC is calculated by dividing the cumulative costs spent in the customer acquisition process by the actual number of the customers acquired. Acquisition Cost. Cost-per-acquisition (CPA, ideally under target $). ROAS (booked revenue/media fees).

CPL 87

The Ultimate Guide to PPC

Hubspot

This means more clicks and a greater chance of conversion.” - Laura Mittelmann, Paid Acquisition at HubSpot. There are other types of cost-per s … like cost-per-engagement, cost-per-acquisition (CPA), but for the sake of preserving your mental space, we’re going to stick with clicks, a.k.a. Return on ad spend (ROAS) is the ROI of your ad campaign. Marketers, can we be honest with each other for a second?

PPC 55

25 Case Study Examples Every Marketer Should See

Hubspot

Sure, you can tell potential customers your marketing team is the best at running YouTube campaigns or effectively increasing a website's cost-per-acquisition (CPA), but until you offer examples, they're going to have a hard time believing you. Sapio User Acquisition Case Study" by Fractl. Times ROI, 14 Times ROAS, 265% Amount of Sales". The saying "lead by example" is important in politics and leadership roles -- and it's also critical in marketing.