CPM, CPC, CPA, WTF? A guide to setting campaign objectives
APRIL 30, 2019
CPM, CPC, CPA, CTR, WTF? Goal types include: Reach (CPM): This goal uses algorithms to optimize for the greatest reach by impression. Cost per acquisition (CPA): Uses algorithms to optimize for cost per action/acquisition. CPC’s market share has grown each year since its introduction, eclipsing CPM to dominate two-thirds of all online advertising compensation methods. Deciding between CPM, CPC, CPA, and CTR. Acronyms , am I right?