What’s CPA, or cost-per-acquisition?
AUGUST 20, 2019
CPC, CPA, CPM–is your head spinning with all these advertising acronyms? In this post, we’ll demystify one of them: CPA, or cost-per-acquisition. Simply put: Cost-per-acquisition, also sometimes referred to as cost-per-action, is an online advertising metric that measures the cost of one person converting. Jump to: Defining cost-per-acquisition. Cost-per-acquisition versus other metrics. Cost-per-acquisition formula. Defining cost-per-acquisition.