Martech

JULY 14, 2022

B2B marketers have employed account-based marketing (ABM) for well over a decade, of course, but the space has evolved rapidly over the past two to three years. The vendors respond. Another notable development among ABM vendors is the move to consolidate ABM with demand generation. Consolidation of ABM and demand gen.

Account Based Marketing 115

Account Based Marketing Enterprise Management Work Management Marketing Management 115

Martech

DECEMBER 1, 2022

It will allow businesses to send unlimited eGift cards from well-known vendors, paying only for the value of the cards themselves. Emails, phone calls, white papers, webinars — there are many ways for marketing and sales organizations to drive acquisition and retention. ” Why we care. An onboarding strategy.

Service 115

Service SMB Fulfillment Sample 115

Martech

SEPTEMBER 13, 2021

Over the course of the last two to three year, TransUnion has been focused on assembling a portfolio of solutions to serve digital marketers. Except for Liveramp, no American identity resolution vendor has a European presence, and the TransUnion deal is again 100% focused on the U.S., widening the gap between the EMEA and U.S.

Advertising Agencies 96

Advertising Agencies Paid Search Agency Acquisitions Vendors 96

Martech

JULY 19, 2022

Although XP itself hasn’t been transitioned to the new cloud architecture, the CDP acquisition is natively embedded into XM Cloud. “Many vendors of our size and scale tend to go for the full-suite approach,” said O’Flanagan. As a vendor, of course it wants to provide as comprehensive a solution as possible.

Digital Asset Management 92

Digital Asset Management Enterprise Management Marketing Management Digital Experience Platform 92

Martech

OCTOBER 28, 2021

Just a few years ago, I was at an email conference in Las Vegas, talking about the eras of email and how the then-recent space of acquisitions and mergers changed the trajectory of email innovation. But now we’re starting to see movement, with another surge in email company mergers and acquisitions. The next era of acquisition.

Acquisitions 132

Acquisitions Marketing Budget Paid Search Agency Thought Leadership 132

Martech

JULY 29, 2022

Once you’ve gone through the checklist to determine if you need — and are ready for — an ABM solution, the next step is to identify and contact vendors. Your vendor shortlist. For example, if enriching your ICPs with deeper technographic data is important, be sure to ask about it during vendor interviews and demos.

Enterprise Management 98

Enterprise Management Marketing Automation Services Marketing Management Account Based Marketing 98

Martech

APRIL 19, 2024

An engaged audience interested in products and services According to a study by TINT , more than three-quarters of consumers said they use social media to search or discover new products and vendors. Social media platforms like Meta are, of course, rich in data. There were more than 1.1

Lead Gen 97

Lead Gen Paid Content Social Media Sales Qualified Leads 97

Martech

DECEMBER 5, 2022

Of course, these are not mutually exclusive. Many suite vendors — SAP, Adobe, Oracle, Salesforce and Microsoft — sell broad marketing suites supported (to varying degrees) by an optional CDP they fervently wish you to license. Recall that major martech vendors have mostly cobbled together their suites via acquisition.

Enterprise Management 87

Enterprise Management Work Management Marketing Management Vendors 87

Martech

AUGUST 10, 2021

As a journalist covering marketing and technology, I often have cause to look up a vendor or product I’ve not heard of before. One of our contributors filed a story this week containing one brief reference to a vendor with an unusual name. Understanding different product roles in marketing technology acquisition.

Work Management 110

Work Management Marketing Management Marketing Analytics Tools Digital Marketing Funnels 110

Zoominfo

APRIL 13, 2020

Download our full study to see: who cares about pricing discounts who’s more politically oriented who’s more open to new upstart vendors and more! Note: We did this study before our acquisition and ZoomInfo re-brand.

Cold Calling 130

Cold Calling Peer-to-peer Zoominfo Outreach 130

Engagio

APRIL 12, 2024

This, in turn, leads to steady (and predictable) revenue and lower acquisition costs over time. Companies can allocate their resources towards improving products or services and enhancing customer experiences rather than constantly investing in acquisition strategies. Your team becomes an integral part of their success.

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

Customer Experience Matrix

SEPTEMBER 10, 2015

The second was Demandbase ’s acquisition of data-as-a-service vendor WhoToo , which offers its own set of 250 million profiles relating to 70 million business processionals. There are still plenty of stand-alone data vendors, especially when it comes to B2B prospecting lists.

DemandBase 120

DemandBase Hubspot Mobile Advertising Adwords 120

Martech

OCTOBER 6, 2022

The collaboration piece comes from Optimizely’s 2020 acquisition of Welcome (now Optimizely Content Management). Shell adopted Welcome before its acquisition by Optimizely, and is its largest customer (the second largest is GE). On the expo floor at Opticon 2022. Shell: The heart of the digital eco-system. To be fair, Macherzy?ski

Enterprise Management 92

Enterprise Management Work Management Marketing Management Digital Experience Platform 92

Martech

OCTOBER 5, 2022

Episerver rebranded as Optimizely in 2021 , and its web experimentation and feature experimentation (formerly known as Full Stack) capabilities have become increasingly central to the vendor’s vision. Even in 2015, Episerver was locating itself in the digital experience platform category. Orchestrating the entire content lifecycle.

Digital Asset Management 102

Digital Asset Management Enterprise Management CMS Development Work Management 102

Customer Experience Matrix

DECEMBER 1, 2017

In no particular order, things I didn’t quite expect this year include: - pushback against the walled garden vendors (Facebook, Google, Amazon, Apple, etc.) But I’ve seen other creative approaches such as scanning purchase receipts (in return for a small financial reward, of course) and even using satellite photos to track store foot traffic.

Marketing AI 149

Marketing AI Cable Paid Search Agency Amazon 149

ClickZ

JUNE 1, 2020

The Lean AI Autonomy Scale serves as a framework for assessing how the different capabilities of martech vendors stack up with AI in the industry. A range of emerging vendors are out there today using Artificial intelligence to automatically optimize advertising spend and targeting. So that’s the deal, and it works out pretty well.

Marketing AI 138

Marketing AI Work Management Marketing Automation Services Marketing Management 138

KoMarketing Associates

MARCH 13, 2018

Technology and software vendors realize how important SEO can be for generating leads and building brand awareness for their solutions and the organization in general. Research and reach out to third-party sites that previously linked to websites now owned through a strategic merger or acquisition.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Customer Experience Matrix

DECEMBER 18, 2007

I recently caught up with Unica Vice President Andrew Hally as part of my review of developments at the major marketing automation vendors. The one major acquisition in 2007 was Marketing Central, which provides hosted marketing resource management. Acquisitions in those areas would not be surprising.

Enterprise Management 120

Enterprise Management Work Management Course Marketing Management 120

KoMarketing Associates

AUGUST 28, 2018

Understanding the B2B buyer’s journey , from awareness to vendor validation to sales readiness, becomes critical in developing a successful online marketing program. The application of keyword research is also a critical component of this process, since search engines are a primary acquisition channel bringing prospects to a B2B website.

Buyer's Journey 148

Buyer's Journey Work Management Keywords Marketing Management 148

DiscoverOrg

APRIL 20, 2017

Demand generation has always been a consideration, of course, and traditional metrics like open rates and deliverability won’t go away anytime soon. In addition to lowering the cost of database maintenance by decreasing unnecessary bloat, marketing teams can consolidate vendors and negotiate lower pricing with fewer parties.

ROI 269

ROI Top of Funnel Ideal Customer Profiles Marketing Management 269

Martech

OCTOBER 27, 2021

But of course, people also start the ball rolling to begin with. Vendor roadmaps help marketers too and those who cover the space to see what innovations are on the horizon. As digital transformation advances within an organization, people become more important than individual new tools you add to the stack. Read more here.

Marketing Automation Services 91

Marketing Automation Services API Digital Transformation Acquisitions 91

Martech

AUGUST 25, 2021

Community is as old as humanity, of course, but even online communities are nothing new. Similarly, the #flipmyfunnel community of B2B marketers is helmed by Terminus co-founder Sangram Vajre, but seeks to be vendor agnostic. Pre-COVID, communities of vendors, partners and customers would convene at live events, once or twice a year.

Communities 144

Communities Advertising Agencies Peer-to-peer Paid Search Agency 144

chiefmartech

AUGUST 29, 2022

Your software vendors now enthusiastically provided expert services to help you get the most out of their products, while your service providers increasingly incorporated custom or commercial software in their delivery. And it was a major source of churn for SaaS vendors. ” Software vs. This is the essence of Martec’s Law.

Enterprise Management 123

Enterprise Management Work Management Marketing Management CMS Development 123

Biznology

DECEMBER 2, 2019

Business buyers are already using their Siri, Alexa, Hey Google and Cortana devices to identify potential vendors. Of course, the granddaddy of business messaging, LinkedIn, is still the place to test the waters with these new channels. Voice search takes hold in B2B buying, for real. So, the table is set.

Enterprise Management 143

Enterprise Management Work Management Marketing Management B2B Marketing 143

Heinz Marketing

MAY 20, 2022

While the idea of customer success as a profit center is not new, it is regaining momentum and overtaking new logo acquisition as the main strategy for B2B revenue growth. We of course help them with this endeavor, but after deep analysis, we almost always observe a large untapped opportunity for growth within their current customer base.

Cross-Selling 100

Cross-Selling Work Management Marketing Management Lead Ranking 100

Martech

MARCH 30, 2023

Google Analytics also offers a wealth of data that can tell you a lot about how your audience interacts with content, from acquisition channels to time on page and bounce rate. Perceived barriers : This is where the buyers tell you why they did not select certain products or vendors, including yours. Of course, the tools can help.

Conversion 128

Conversion Marketing Analytics Tools Paid Search Agency Buyer Personas 128

Zoominfo

MARCH 15, 2022

For example, if people are searching for “ ABM software vendors,” you can infer that they are looking to make a purchase — they want a list of companies that sell a specific product. If you’re targeting prospects who have completed demos that are searching for “ABM software vendors,” then you really want to consider overbidding.

Budget Programs 130

Budget Programs Paid Search Agency Lead Ranking Work Management 130

LeanData

MAY 6, 2022

After its acquisition by Forrester, the model is now branded the B2B Revenue Waterfall, and it focuses on buying groups — called demand units — rather than traditional leads. . Siemens, of course, isn’t unique in being caught in a bit of a revenue orchestration dilemma. The outcome proved to be a combination of “rebuild and buy.”

De-duping 96

De-duping Marketing Automation Services Lead Ranking B2B 96

Customer Experience Matrix

MAY 21, 2012

Experian Marketing Services yesterday announced its acquisition of marketing automation vendor Conversen. This is the third marketing automation acquisition in the past month, following Intuit’s purchase of Demandforce and FICO’s purchase of Entiera.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Advertising Agencies Marketing Automation 120

Biznology

AUGUST 25, 2020

In the same way, businesses are constantly looking for ways to boost conversion rates, to inspire more purchases from existing customers and to increase customer acquisition, as well. Live chat has become a must for most e-commerce vendors. This might be an old tactic, but it still works like a charm! Offer help across platforms.

Conversion Rate 104

Conversion Rate Conversion Work Management Marketing Management 104

Zoominfo

OCTOBER 8, 2019

Customer acquisitions often require a combined effort from sales, marketing, product leaders, and executives. Of course, you can’t expect every employee to read and comprehend every piece of analysis available to them. Has that need been influenced by competition, regulations, management changes, mergers, acquisitions, etc.?

Ideal Customer Profiles 130

Ideal Customer Profiles Work Management Marketing Management Account Based Marketing 130

Martech

OCTOBER 18, 2021

He was responding to my growing sense that how vendors or customers refer to solutions is getting more and more blurred. Coveo, the relevance cloud, has announced the acquisition of London-based Qubit, the commerce-focused personalization engine. The acquisition brings together two well-known players in the AI-driven commerce space.

Marketing Automation Services 92

Marketing Automation Services Top of Funnel Paid Search Agency Privacy 92

Customer Experience Matrix

OCTOBER 15, 2015

The new funding is certainly impressive, although the record for a B2B predictive marketing vendor is apparently InsideSales’ $100 million Series C in April 2014. In some ways, this isn’t such a huge leap: Everstring and several other predictive marketing vendors have long assembled large databases of company and/or individual profiles.

Marketing Management 120

Marketing Management Paid Search Agency Lead Ranking Ad Exchange 120

chiefmartech

DECEMBER 27, 2021

Of course, there have been a ton of acquisitions this year too. It stands to reason, if there are more software vendors, there’s more adoption of software in companies’ tech stacks. And still growing at a double-digit rate in every category. Did somebody say The Great App Explosion ? Integrate thy software!

Enterprise Management 136

Enterprise Management Work Management Marketing Management Aggregators 136

Zoominfo

OCTOBER 8, 2019

Customer acquisitions often require a combined effort from sales, marketing, product leaders, and executives. Of course, you can’t expect every employee to read and comprehend every piece of analysis available to them. Has that need been influenced by competition, regulations, management changes, mergers, acquisitions, etc.?

Ideal Customer Profiles 138

Ideal Customer Profiles Work Management Marketing Management Zoominfo 138

Customer Experience Matrix

JULY 30, 2013

Raab Associates officially released the new edition of our B2B Marketing Automation Vendor Selection Tool (VEST) yesterday. This is our flagship report on the industry, with nearly 200 data points on 23 vendors and separate ratings for micro-business, small to mid-size companies, and enterprise marketing departments.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Acquisitions 120

KoMarketing Associates

SEPTEMBER 3, 2015

Even I receive emails on a weekly (if not daily) basis asking if we would resell some other SEO vendor’s packaged service offerings. With more time and thought, here are some additional points to consider in the evaluation process, regardless of the vendor in question. How does the SEO vendor explain their process?

SEO 120

SEO Work Management Marketing Management Lead Ranking 120