Sprout Social

OCTOBER 12, 2020

A content marketing funnel, of course, is only as good as its ingredients. Of course, not every brand will feel comfortable making a move this bold but social marketers can certainly tap into their own brand identity for content inspiration. We need a complete content funnel optimized at each stage for conversion. — Fluent ??

Top of Funnel 143

Top of Funnel Acquisitions Advertising Funnels Digital Marketing Funnels 143

seo.co

DECEMBER 1, 2020

One of the most important elements of backlink acquisition to get down early is backlink acquisition timing. In this guide, we’ll teach you how to time your backlink acquisition. The Basics of Backlink Acquisition. Let’s start with a primer on backlink acquisition, and its role in SEO. Why Does Timing Matter?

Acquisitions 69

Acquisitions Domain Link Building High Quality Lead 69

6sense

DECEMBER 10, 2021

The acquisition seeks to provide 6sense users with essential pipeline planning, forecasting and measurement capabilities to achieve their pipeline and revenue goals with greater predictability. DGR: Why did you decide to initiate the acquisition? Did it align with any internal goals? 1 goal: Revenue.

Acquisitions 62

Acquisitions Forecasting Bombora Lead Ranking 62

SmartBug Media

AUGUST 18, 2020

Over the course of my career in marketing, I’ve worked with a wide range of customers in various industries. This particular question came up often and has continued to come up frequently: “What should my efforts, both marketing and business in general, be focused on when it comes to customer acquisition versus customer retention?”.

Acquisitions 71

Acquisitions Allocation Paid Social Agency Paid Search Agency 71

Rev

JUNE 14, 2019

Well, the data-driven company acquisition race continues at full throttle. On June 13th, Dun & Bradstreet (D&B) announced their own B2B data play – the intended acquisition of customer data platform Lattice Engines. In the realm of acquisitions though, they haven’t made a strong showing. Head spinning yet?

Acquisitions 122

Acquisitions Marketing AI B2B Marketing Work Management 122

EveryoneSocial

NOVEMBER 3, 2021

The term “ war for talent ” was coined decades ago, but today it’s more relevant than ever as companies strive to perfect their talent acquisition strategies to attract the right people. So it’s no surprise that HR professionals say recruitment and talent acquisition is one of the major challenges they face.

Acquisitions 52

Acquisitions Resource Management Marketing & Strategy Best Practices 52

Marketing Insider Group

JUNE 23, 2015

Pay per Lead acquisition? The post Stay The Course With Demand Generation appeared first on B2B Marketing Insider. Here are a few things to consider when you are looking for a new Strategic Demand Generation direction. Look At Your Competitors: Investigate what your competitors are doing in the marketplace. High Inbound Volume?

Demand Generation 100

Demand Generation Course Demand Generation 100

BenchmarkONE

JANUARY 14, 2021

When it comes to yearly revenue, two sources are the big focus: client retention and customer acquisition. What is Customer Acquisition? Customer acquisition should definitely be one of your 2021 marketing goals. Of course, the goal with customer acquisition isn’t just to find new customers but to find new brand loyalists.

Acquisitions 53

Acquisitions Deliverability Sales Qualified Leads Lead Ranking 53

Integrated B2B

AUGUST 26, 2020

Many marketers believe that both the strategies of gaining more customers, increasing market penetration or customer acquisition, and selling more to existing customers, retention or loyalty strategy, are both equally good strategies. Rather, customer acquisition strategies tend to be more effective than loyalty strategies in B2B.

Acquisitions 52

Acquisitions B2B Loyalty B2B Sales 52

Martech Advisor

JANUARY 24, 2020

Content marketing courses and certifications help marketers keep themselves updated in these areas to cater to the dynamic digital landscape and changing consumer behavior. Content Marketing Course - HubSpot. The course consists of twelve lessons and takes approximately six hours to complete.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Outreach

AUGUST 2, 2018

Outreach is proud to announce our acquisition of Sales Hacker , the world’s top destination for sales innovation, thought leadership from the successful practitioners, and actionable advice any sales rep can put to use right away!

Outreach 83

Outreach Acquisitions Peer-to-peer Thought Leadership 83

Vision Edge Marketing

SEPTEMBER 12, 2023

Strategic planning must entail an informed process during which the internal and external environment is analyzed, clear strategies and outcomes are defined based on the analysis, and different courses of action are generated and considered before making final decisions.”

Planning 223

Planning SWOT Allocation Contingency Planning 223

Vision Edge Marketing

JANUARY 25, 2022

There are two customer-centric prerequisites to improve your customer acquisition rate and drive successful business growth. Remember when you were picking courses in school and some courses listed prerequisites? And that’s the focus of this episode of What’s Your Edge? I propose the same is true in business.

Business 185

Business Peer-to-peer Work Management Acquisitions 185

The Forward Observer

APRIL 19, 2024

They met at software startup Bitium, which they helped lead to an acquisition by Google. They teach the popular course they created, “Sales Mindset for Entrepreneurs,” at the University of Southern California’s Marshall School of Business.

Paid Search Agency 141

Paid Search Agency Advertising Agencies Click Rate Amazon 141

Customer Experience Matrix

FEBRUARY 3, 2020

Events in the past six months (stretching a bit to include early January 2020) include seven new funding rounds, three acquisitions of CDP vendors, four acquisitions by CDP vendors, and four asset sales by CDP companies. What’s particularly intriguing is the industry position of the firms in these deals.

Buy 240

Buy Work Management Marketing Management Acquisitions 240

Webbiquity

DECEMBER 13, 2022

The key to success, of course, is to ensure steady, sustainable growth that can keep up with the demands of the industry — though that’s easier said than done. Sustainable growth is the goal, of course, and that can only be achieved through careful planning and data-backed decision-making. Image credit: Scott Webb on Pexels.

Work Management 259

Work Management Marketing Management B2B Terms and Conditions 259

Marketing Insider Group

NOVEMBER 30, 2021

Many B2B companies spend a large amount of their marketing budget on customer acquisition. Delivering value over the course of a customer’s relationship with your company will drive loyalty, and ultimately, advocacy. One area companies often neglect to invest in is customer marketing. Marketing Automation and Customer Relationships.

Trust Marketing 317

Trust Marketing WOM Marketing Budget Marketing & Strategy 317

ANNUITAS

DECEMBER 11, 2023

Our ability to succeed through haphazard marketing and sales acquisition efforts is rapidly coming to an end. Shifting away from random acts of acquisition and focusing on CLV lift sheds light on the importance of driving a fully integrated growth effort with customers, as much as with prospects. How will this change in 2024?

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Hinge Marketing

MAY 10, 2017

Mergers and Acquisitions (M&A) are time-honored strategies to grow a business. In fact, a half-baked acquisition can create major operational headaches, damage your reputation and stop growth in its tracks. According to Harvard Business Review , between 70% and 90% of acquisitions are failures. That’s a sobering statistic.

Acquisitions 63

Acquisitions Marketing & Strategy Differentiation Customer Satisfaction 63

Customer Experience Matrix

JANUARY 27, 2021

It also recalls other recent CDP acquisitions including Acquia buying AgilOne, Chapsvision buying NP6, SAP buying Emarsys, and Wunderkind buying SmarterHQ. Of course, the biggest CDP acquisition of all, Twilio’s purchase of Segment, doesn’t fit this mold.

Marketing Automation Services 270

Marketing Automation Services Enterprise Management Marketing Management Lead Ranking 270

Martech

APRIL 4, 2024

“Additionally, more and more companies are seeking to consolidate their tech stack and an acquisition like this certainly supports that trend. This story, of course, may go nowhere. As a HubSpot user and partner myself, I am curious what this would make possible from a reseller and consultant perspective.” Why we care.

Hubspot 83

Hubspot Paid Search Agency Advertising Agencies Acquisitions 83

SendX

DECEMBER 7, 2020

We're even less inclined to open a sales pitch email unless, of course, we need what it's offering; in this case, we want such emails to jump out and grab our attention; this is where email personalization comes in. CAC (customer acquisition costs) have been rising steadily over the past five years.

Email Marketing 219

Email Marketing Work Management Marketing Management Open Rate 219

Webbiquity

JULY 19, 2022

Customer Acquisition Costs. Tracking customer acquisition costs is yet another effective way to increase ROI through the use of lagging indicators. But you can lower customer acquisition costs by focusing on this lagging metric to find ways of attracting new customers without spending more.

Lead Ranking 289

Lead Ranking Lead Scoring ROI Enterprise Management 289

Marketing Insider Group

JULY 28, 2020

So, of course, they are spending less on traditional advertising channels. Acquisitions Overshadow Organic Development in Brand Growth. Last, the authors correlate the results of the acquisition trend. We’ve seen this with huge acquisitions, such as Facebook acquiring Instagram or Microsoft buying LinkedIn.

CMO 315

CMO Marketing Automation Services Paid Search Agency Peer-to-peer 315

Leadspace

JUNE 9, 2016

It’s been a few weeks since the announcement of the Marketo acquisition by Vista Equity Partners. Primarily, in my opinion, the acquisitions reiterate both the strong valuations and business potential for good marketing software plays. Since then, we’ve learned Salesforce is acquiring Demandware.

Marketo 48

Marketo Acquisitions Marketing Automation Services B2B 48

Porch Group Media

JULY 29, 2019

B2C Marketers are Feeling Greater Pressure When It Comes to Customer Acquisition. In a report by WBR Insights , 80% of digital marketers stated they are feeling great pressure to meet customer acquisition and revenue goals, stating that they feel like they are “running on a never-ending hamster wheel”. A lack of differentiation (54%).

Acquisitions 40

Acquisitions Terms and Conditions Peer-to-peer Mobile Advertising 40

Outgrow

MARCH 24, 2023

Focusing on acquisition for fast growth 2. EPISODE 101: Navigating Fast Growth and Established Markets – Acquisitions, Retention, and Diversification in the Age of AI The Intro! Acquisition plus retention equals growth. Because if you think about we talked about the acquisition side of the equation, right?

Marketing AI 52

Marketing AI Acquisitions Work Management Marketing Automation Services 52

Webbiquity

APRIL 18, 2024

Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. This makes your customer acquisition more efficient and helps boost overall marketing performance. Humans have spent way too much time doing repetitive tasks that do not require our expertise. Automation can help you with this as well.

Marketing Automation Services 155

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 155

Tomorrow People

JULY 21, 2021

Their key job is to look at every channel, every source, and even every step of the buyer journey or user acquisition funnel and look for areas to grow. Growth marketers cover every stage of user experience: from acquisition and activation, to retention and up-sell. Craig Zingerline, Chief Product Officer, Sandboxx.

Growth Marketing 207

Growth Marketing Multivariate analysis Planning Top of Funnel 207

Allocadia

APRIL 3, 2019

With the help of Allocadia, Learning House reduced its cost-per-acquisition by at least 25 percent across all clients. Optimizing the Impact of Media Buys For more than a decade, Learning House has helped colleges and universities create, manage and grow high-quality online degree programs and courses.

Cost per Acquisition 59

Cost per Acquisition Case Study Case Studies Acquisitions 59

Tomorrow People

JUNE 7, 2021

Of course, it’s not—PLG is a carefully considered and methodical approach that requires close coordination between multiple departments, including sales, marketing, product management, engineering, design, customer success, and customer support. Focus beyond acquisition. Marketing and sales are only focused on acquisition metrics.

Enterprise Management 156

Enterprise Management Product Work Management Marketing Management 156

Webbiquity

NOVEMBER 29, 2022

Strong consumer relationships help you generate new leads, reduce customer acquisition costs, and ultimately earn more profit. Reduces CAC: Strong customer relationships reduce customer acquisition cost by increasing your repeat customer purchase rate, purchase frequency, and average order value.

Loyalty 312

Loyalty Lead Ranking Lead Scoring Budget Programs 312

Webbiquity

MAY 30, 2023

Interestingly, increasing customer retention (generally a more cost-effective way to drive sales than through new customer acquisition) and improving audience engagement (a clear and easily measurable responsibility of marketing teams) were far lower on the list of goals. 4) The top marketing KPIs are (too?)

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing & Strategy 278

Marketing Insider Group

SEPTEMBER 28, 2021

Digital marketing goals often focus on new customer acquisition, better leads, and brand awareness. As you can see, the focus is on new customer acquisition, and there’s been little change in importance among organizations. So, you may need to change course to ensure this encroachment on market share doesn’t happen.

Planning 272

Planning Lead Ranking Lead Scoring Gartner 272

Vision Edge Marketing

JANUARY 30, 2024

Lower Churn and Customer Acquisition Costs : Happy customers are a powerful asset. Strategy Shift : If the strategy is right but the results are not there then it may make sense to stay the course. A business that consistently offers an exceptional customer experience stands out from the competition.

Work Management 230

Work Management Marketing Management Marketing & Strategy Planning 230

Top Rank Marketing

OCTOBER 25, 2023

An SEO audit will help illuminate and explain any negative search trends your brand might be experiencing as a result of algorithm updates or otherwise, while helping you chart a course to reverse them. “An

SEO 114

SEO Ideal Customer Profiles Lead Scoring Lead Ranking 114

Hinge Marketing

MAY 2, 2016

Mergers and acquisitions have become a popular business strategy for companies looking to expand into new markets or territories, gain a competitive edge, or acquire new technologies and skill sets. There are essentially two kinds of mergers and acquisitions: strategic and financial. That’s a strategic merger.

Acquisitions 48

Acquisitions Work Management Marketing & Strategy Marketing Management 48