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Digital Advertising Terms and Jargon Every Marketer Should Know

Act-On

FEBRUARY 26, 2024

What is Cost Per Acquisition? Your cost per acquisition is how much it costs in advertising dollars to acquire a single customer. eBook Learn More What is Cost Per Lead Advertising? CPL is calculated by dividing the total amount spent on a campaign by the number of leads generated.

Paid Content 221
Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 221
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Answering the FAQs About NetLine’s Open Lead Gen Marketplace

NetLine

OCTOBER 6, 2021

Historically, every B2B vendor in the landscape, including NetLine, had charged a fixed price to B2B Marketers based upon specific filters that aligned with their ideal customer persona values. With all of these variables in place, the Suggested CPL is $21.25 One of NetLine’s goals as a company is to Democratize Lead Gen for All.

Lead Gen 59
Lead Gen Lead Ranking FAQ CPL 59
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