60 Marketing Acronyms Every Industry Pro Should Know
Hubspot
JUNE 19, 2014
CAC: Customer Acquisition Cost. This is your total Sales and Marketing cost. CoCA: Cost of Customer Acquisition (See CAC). CPA: Cost-per-Action. You can decide if a given action is a lead or a sale. CPC: Cost-per-Click (See PPC). CPL: Cost-per-Lead.
28 
Let's personalize your content