CPM, CPC, CPA, WTF? A guide to setting campaign objectives
Choozle
APRIL 30, 2019
CPM, CPC, CPA, CTR, WTF? Goals are set at the ad group-level and are important because they inform our system’s site, supply vendor, and creative auto-optimizations. CTR is calculated by taking the number of clicks your ad has received, divided by the number of times your ad is shown. The post CPM, CPC, CPA, WTF?
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