PPC Isn’t Screwed — You Aren’t Doing It Right
NOVEMBER 8, 2022
No cross-app data sharing unless users accept it. They can accept the fact that once-lucrative pay-per-click advertising channels will no longer perform as well. This may lead them to diversify acquisition strategies and tap into options like setting up an Amazon presence. All costs go up. Ruben Camerlynck, Saasb2b.
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