86% of Software Buyers Use Peer Review Sites to Make a Purchase. How Discoverable is Your Brand?
Directive Agency
APRIL 21, 2023
However, when it comes to growth marketing, directories can often be a marketer’s afterthought to Google ads and paid social. CPL on directories can be relatively high, but the cost per customer acquisition (CAC) can be relatively low because of the intent on search. Get more reviews to increase conversion rates.
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