Martech

SEPTEMBER 14, 2023

What I have observed over the past two years is that, while cutbacks in marketing may reduce customer acquisition cost, they can also deliver a considerable hit to annual contract value — as much as a 45% fall-off. “We It also provides clarity on how future investments with vendors are made. #2 You won’t win by trying to defend it all.

Marketing Analytics Tools 121

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 121

Martech

APRIL 22, 2022

What’s more, the survey reported that “A small contingent of respondents coming from a variety of industries attribute 20 percent or more of their organizations’ earnings before interest and taxes (EBIT) to AI.”. A 2020 McKinsey survey found that those working in marketing and sales had the third-highest rate of AI adoption.

Marketing AI 145

Marketing AI Marketing Attribution Digital Asset Management Work Management 145

Hinge Marketing

FEBRUARY 2, 2022

They realize that today’s buyers are leveraging digital assets such as email, websites, search engines, social media, and webinars to learn more about products and services and help them distinguish one vendor from another. Our research uncovered that more than 53% of the high growth firms were part of a merger or acquisition.

Digital Asset Management 77

Digital Asset Management Work Management Marketing Management Budget Programs 77

Outgrow

MARCH 24, 2023

Focusing on acquisition for fast growth 2. EPISODE 101: Navigating Fast Growth and Established Markets – Acquisitions, Retention, and Diversification in the Age of AI The Intro! Acquisition plus retention equals growth. Because if you think about we talked about the acquisition side of the equation, right?

Marketing AI 52

Marketing AI Acquisitions Work Management Marketing Automation Services 52

chiefmartech

MARCH 27, 2017

We talked with one marketing team for a high-growth SaaS company that focused on three primary goals: (1) Lowering cost of acquisition, (2) accelerating deal volume/value, and (3) reducing churn — every martech investment they made was evaluated against these three business outcomes. How flexible are vendor contracts?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Single Grain

DECEMBER 4, 2023

Some topics you’ll have to consider include intellectual property, employment law, business acquisitions, contracts, data protection and taxes. Connecting directly with local vendors can reveal crucial details as to the nature of doing business in that area.

Work Management 59

Work Management Contingency Planning Marketing Management Top of Funnel 59

Martech

JUNE 23, 2022

We’re a company that that grows organically through acquisition,” explained Andrew Heltzel, Xanterra’s corporate director of marketing, CRM and analytics. Heltzel notes that when scoping out vendors — a process that begin in 2017 — Redpoint stood out during the RFP process. Heltzel has been with the company for 11 years.

Ideal Customer Profiles 95

Ideal Customer Profiles Enterprise Management Work Management Marketing Management 95