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How the loss of trade shows changed the customer acquisition funnel

Zoominfo

Since the start of Covid-19, in-person events, conferences, and tradeshows have come to a halt. The majority of live conferences have taken place internationally, where lockdown measures have varied depending on the country. With virtual conferences, prospective attendees are bombarded by sponsors. annually through 2027.

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How the loss of trade shows changed the customer acquisition funnel

Zoominfo

Like everyone else, we had to pivot, and fast.” — Danny Daly, manager, marketing events at ZoomInfo Since the start of Covid-19, in-person events, conferences, and tradeshows have come to a halt. The majority of live conferences have taken place internationally, where lockdown measures have varied depending on the country.

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Things you need to know from the 2023 ANA Email Evolution Conference (EEC)

Litmus

That’s right, we’re talking about the 2023 ANA Email Evolution Conference , better known as the EEC. We did all the things one normally does at a conference, including networking, taking notes, and handing out adorable plush moose (aka, Litmoose ). Sort contacts by loyalty, acquisition type, or level of engagement.

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Guide to what you missed at the fall 2022 MarTech Conference

Martech

For the fall 2022 edition of the MarTech Conference, our theme was “Data. And please join us online — for FREE — at the next MarTech Conference from March 29-30. Grab your free pass for the Martech Conference. The post Guide to what you missed at the fall 2022 MarTech Conference appeared first on MarTech.

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Is the CDP category being shrunk by acquisitions?: Monday’s Daily Brief

Martech

Salesforce’s acquisition of Datorama happened way back in 2018. Brearton was speaking at the MarTech conference about the results of our 2021 MarTech Replacement Survey ( download here — no registration needed ). But with the Perkuto acquisition it adds a big dose of marketing operations. Read more here. Joke of the day.

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Guide to what you missed at the fall 2021 MarTech Conference

Martech

For the fall 2021 edition of the MarTech Conference, our theme was “Data. And please join us online — for FREE — at the next MarTech Conference from March 29-30. Grab your free pass for the MarTech Conference. The post Guide to what you missed at the fall 2021 MarTech Conference appeared first on MarTech.

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2017 Conference Preview: Discover, SMX, Pubcon & More!

KoMarketing Associates

The nice thing is, conference organizers also know this so they hold conferences in warm places like Arizona and Florida. Digital Olympus is a one-day, online digital marketing conference. There have been several editions of the conference but what makes this one particularly awesome is it features an all-female line up.