InsightSquared

MAY 7, 2019

At the highest level, SaaS companies look at sales expense, headcount, sales productivity and SaaS metrics like: The cost of new customer acquisition (CAC). To learn more about SaaS sales benchmarks from OPEXEnginge, a confidential SaaS benchmarking platform and Finance community, reach out at info@opexengine.com.

Peer-to-peer 256

Peer-to-peer Sales Cycle Product Advertising Benchmark 256

KoMarketing Associates

MARCH 13, 2018

Technology and software vendors realize how important SEO can be for generating leads and building brand awareness for their solutions and the organization in general. Monitor forums and applicable online communities for discussions relevant to your industry and solutions. Images via Ascend2: Search Engine Optimization Tactics.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Martech

MAY 31, 2023

Workbooks Some vendors provide relevant workbooks. “Merge Your Stacks: A Guide to Integrating and Optimizing Marketing Technology Stacks Post Merger or Acquisition” by Anita Brearton and Sheryl Schultz. . Martechbase even provides many sample martech stacks created by community members. OpsCast” from MO Pros.

Work Management 100

Work Management Viral Marketing Marketing Management Cold Calling 100

KoMarketing Associates

DECEMBER 5, 2017

For us, the best way to do that is to deliver tangible value to our entire community (free and paid) by helping our users stay on top of the latest in marketing technology. We do that through our weekly newsletter, which is easy to scan quickly, vendor briefing reports, and in-site messaging.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

Martech

MAY 10, 2022

Last year, Forrester reported that about 90% of 650 tech buyers surveyed want vendors to provide content that’s relevant at every stage of the buying journey. Buyers are guiding themselves down the funnel, gathering information and turning to peers before engaging with vendors. “I They don’t have the time to make phone calls.

Buying Cycle 82

Buying Cycle Intent Ideal Customer Profiles Planning 82

Modern B2B

OCTOBER 20, 2023

When the economy isn’t favourable, it typically makes new business acquisition tough, so naturally, we turn to existing customers. This was particularly true for cloud vendors, so differentiation is key – and that stems from understanding your customer and looking at things through their eyes. What was more worrying was the 4.4%

Forrester 52

Forrester Cost per Acquisition Cross-Selling B2B 52

SWZD

FEBRUARY 25, 2020

Today, I am very pleased to announce that the two companies, along with several previous ZDB2B acquisitions, have successfully integrated to form an exciting new company – Spiceworks Ziff Davis. As many of you may have heard, Ziff Davis acquired Spiceworks in late 2019. Welcome to Spiceworks Ziff Davis! Richard Jalichandra.

Demand Generation Agencies 67

Demand Generation Agencies Vendors Demand Generation Acquisitions 67

chiefmartech

JANUARY 18, 2020

Contribute a new or updated martech vendor here. Report an acquired or defunct martech vendor here. With the frothy M&A environment we’re in, we also miss mergers and acquisitions. The solution: open it up to the whole martech community (to add/edit or delete ). Download the 2019 Excel spreadsheet here.

Wikipedia 65

Wikipedia Vendors Communities Class 65

Zoominfo

OCTOBER 20, 2021

My HRCareers Community MyHRcareers is a UK-wide community connecting aspiring and inspiring HR professionals for networking & CPD. HR.com Self-described as your human resources community for knowledge, expertise, and resources, the HR.com YouTube channel offers a variety of videos for HR and recruitment professionals.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Martech

MARCH 30, 2023

Google Analytics also offers a wealth of data that can tell you a lot about how your audience interacts with content, from acquisition channels to time on page and bounce rate. Perceived barriers : This is where the buyers tell you why they did not select certain products or vendors, including yours. Where are they in the world?

Conversion 128

Conversion Marketing Analytics Tools Paid Search Agency Buyer Personas 128

KoMarketing Associates

AUGUST 6, 2019

How do they go about researching new solutions and vendor capabilities? By addressing themes like the ones listed above, content marketers can combine keyword research and content marketing to create more effective SEO and paid acquisition campaigns. Business Goals : Identify why this individual might be performing research.

Buyer Personas 123

Buyer Personas Paid Content Online Marketing B2B Marketing 123

Televerde

OCTOBER 27, 2020

We don’t believe in vendor-client relationships. Appointed Christopher Daniels as Global Head of Sales to lead client retention initiatives and drive new client acquisitions. We delivered solid results amid a challenging environment due to the global COVID-19 pandemic. We create long and lasting partnerships.

Work Management 96

Work Management Marketing Management Lead Ranking Paid Search Agency 96

Litmus

APRIL 13, 2021

Three years ago, there were 20 used by at least 1%—which goes to show how the ESP landscape is constantly changing with mergers, acquisitions, and new players. In some cases, it’s also interesting which vendors our respondents described as ESPs. Communicator. Community Brands (includes Abila ). Mautic Community.

Marketing Automation Services 102

Marketing Automation Services Enterprise Management Work Management Marketing Management 102

KoMarketing Associates

MARCH 30, 2017

Social media marketing offers many benefits for both vendors and buyers. Not only does social media serves as a key driver of link acquisition, but with more social elements being displayed in top search results on Google, it can help support your organic efforts as well. Determine key communities and platforms.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

Directive Agency

APRIL 21, 2023

Join Society , our exclusive Slack community dedicated to marketers in the tech space. Directories offer 2 main growth solutions: Buyer intent data subscriptions : vendors get account-level intelligence on category, product profile, and comparison views. For example, suppose a newer vendor has a sales-led motion (i.e.

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

nDash

OCTOBER 26, 2020

Area of expertise: Talent acquisition. Enterprise technology vendor and consultants . Internal communication . Area of expertise: Talent management & acquisition . My experience includes years of writing medical reports, employee training material, community campaigns, and quality assurance policies. .

Marketing Budget 98

Marketing Budget Marketing Budget Creation Enterprise Management Work Management 98

Heinz Marketing

SEPTEMBER 10, 2020

And just like B2C consumers, B2B buyers actually want to learn about a potential vendor through fun, interactive experiences (even if they don’t think they do)! As a marketer, it’s hard to create and maintain a thriving B2B brand community. Surveys, polls, and UGIC (user-generated interactive content). Success Stories.

B2B Marketing 95

B2B Marketing B2B Marketing & Strategy Interactive Marketing 95

LeanData

OCTOBER 5, 2021

OpsStars is the singular community dedicated to the field of B2B Revenue Operations. It’s a community for Ops, by Ops. . From July through September, he counted 3 unicorn announcements and 10 separate acquisitions. . Each year, one of the biggest highlights is the annual OpsStars conference. .

Marketing Analytics Tools 92

Marketing Analytics Tools Top of Funnel Lead Ranking Digital Marketing Funnels 92

chiefmartech

MAY 26, 2020

Experts — the lines between software vendors and professional services firms will blur: software companies will offer more expert services; services firms will automate and bottle their expertise in code. They help with client acquisition, retention, and success.

Paid Search Agency 131

Paid Search Agency Advertising Agencies Stats Software 131

ANNUITAS

MAY 5, 2020

But if you’ve outgrown your current marketing automation platform and have plans to evaluate other options, discuss this with potential candidates during the interview (especially if you’d like this hire to be involved in the vendor evaluation process). Consider if your candidate is involved in their local MAP user community.

Marketing Automation Services 130

Marketing Automation Services Demand Work Management Marketing Management 130

Valasys

JUNE 5, 2019

On June 3 rd 2019, E2open, a company well-known for crafting intelligent supply chain solutions & investing in artificial intelligence & precognitive analytics, announced the acquisition of Averetek, a leader in Through-Channel Marketing Automation (TCMA).

Enterprise Management 60

Enterprise Management Marketing Management Marketing Automation Services Acquisitions 60

SalesIntel

OCTOBER 20, 2023

Yet a few vendors continue to retain market leadership. While industry analysts and PR agencies are covering key aspects of popular platforms in the marketplace, user communities, peer reviews, and customer feedback play a pivotal role in guiding prospective users toward the right choice. What is Zoominfo Used For?

Zoominfo 52

Zoominfo Peer-to-peer Paid Search Agency API 52

Oktopost

OCTOBER 10, 2022

Foster Community on Social Media. If your first interaction with a buyer comes after they start looking for a vendor, you’ve already lost the brand visibility war. Social listening can help you understand and take the pulse of your community. Foster Community on Social with Regular Interaction. What is Brand Visibility?

Brand Identity 75

Brand Identity Branding Paid Search Agency Social Media 75

Customer Experience Matrix

FEBRUARY 1, 2010

Here are some quick thoughts on two items: Unica ’s acquisition of paid search bid management system MakeMeTop (now mercifully renamed Unica Search) and Alterian ’s recently-released and excellent annual marketing survey. Industry vendors who support them will thrive. Those who don't will quickly be left behind.

Database Marketing 120

Database Marketing Paid Search Agency Demand Generation Agencies Paid Content 120

chiefmartech

SEPTEMBER 5, 2021

Hotswap — facilitate switching vendors ( including martech platforms ). Dots — automate online customer communities in Slack, Discord, etc. Acquisitions are consolidations of individual companies. Genuity — SaaS management and procurement platform. Myse — no-code tool for building immersive 3D websites. Martech is consolidating.”

Paid Search Agency 71

Paid Search Agency Marketing Management Companies Startups 71

Terminus

MARCH 21, 2022

Jenna brings with her a wealth of knowledge and experience to our build a world-class ABM partner community. The goal of the EMEA partner strategy will be to adopt a ‘partner-first’ approach to support our retention, upsell and net new acquisition goals at an international level,” Jenna says. “The

Demand Generation Agencies 26

Demand Generation Agencies Account Based Marketing Advertising Agencies Work Management 26

Hubspot

JANUARY 17, 2023

Writing reports and proposals for vendors or clients. Follow industry influencers on LinkedIn, join online sales communities, and stay up-to-date with any trends or shifts in the industry. Take note of any big mergers or acquisitions, and read up on the latest tech innovations. Conducting discovery calls.

Work Management 76

Work Management Marketing Management Sales Qualified Leads Startups 76

Leadspace

JANUARY 4, 2017

The real-time CRM and Marketing Automation data vendors (including Leadspace) should have another big year based on the growing acknowledgement that this type of service dramatically enhances the performance of these massive CRM and MA investments companies have made. Communities. It’s beautiful when it’s that simple, and this one is.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Lattice

NOVEMBER 13, 2015

In short, intent data is collected via cookies from search engines, communities, media sites, blogs, forums, etc. Once you have an understanding of your best target accounts, you can use vendors like InsideView, Hoovers, RainKing or ZoomInfo to identify the right titles, get relevant contacts or keep your contact details fresh.

Acquisitions 100

Acquisitions Planning Lead Scoring Lead Ranking 100

SmartBug Media

SEPTEMBER 6, 2019

By the time the average B2B buyer connects with any particular vendor, they’re already more than 70 percent of the way through the Buyer’s Journey —and 67 percent of that journey is digital. We would, however, highly recommend connecting with your vendor(s) of choice directly to identify who would best suit your needs.

Intent Data 79

Intent Data Marketing AI Intent Bombora 79

TrustRadius Marketing

OCTOBER 19, 2022

Does the Software Vendor Offer Resources? Another great way to know if software vendors can help with growth is if they have dedicated resources to help you with implementation. Does the Software Vendor Offer Implementation Resources? What is Your Budget Range? What is Your Team’s Skill Set? What is Your Team’s Input?

Enterprise Management 95

Enterprise Management Work Management Marketing Management Budget Programs 95

LeadSloth

AUGUST 10, 2010

community-driven. community-driven. This is supported by the main trends in the Marketing Automation market: The product scope of all marketing automation vendors is quite similar. There is severe competition (30+ vendors). Land grab is common, where vendors lower prices to get customers on board. Genius.com.

Marketing Automation Services 100

Marketing Automation Services Loopfuse Marketing Automation LeadGenesys 100

Influitive

OCTOBER 28, 2015

A 2015 B2B Buyer’s Survey report found that 75% of buyers rely on social media to research potential vendors. 31% find referral marketing most effective for acquisition and conversion. And both are easily nurtured and spread through social media channels. In a 2014 Gigaom Research survey of 300 U.S.

B2B Marketing 100

B2B Marketing Paid Search Agency Peer-to-peer B2B 100

Martech Advisor

NOVEMBER 15, 2019

Nancy Nardin, who runs Smart Selling Tools, has spoken at length to MarTech Advisor on smart sales tech that can help drive revenue on the Talking Stack podcast earlier in 2019, based on her experiences putting together an annual compilation of the sales tech vendor landscape , much like it’s famed martech counterpart.

Top of Funnel 82

Top of Funnel Enterprise Management Trends Marketing Management 82

KoMarketing Associates

SEPTEMBER 14, 2013

Value Added Resellers (VARs) – The tools that vendors use to match how customers increasingly want to discover, buy and manage – self-service, online, and in context to their specific problem – are the same tools that resellers and the channel need to manage your customers on your behalf. software companies in the world.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Top of Funnel 120

ClickZ

JUNE 18, 2020

There has been an uptick the past couple years in CDP popularity and several vendors have made acquisitions of CDPs to further boost the capabilities of their digital experience suite. The current CDP landscape includes a number of enterprise platforms each with equipped with different strengths and weaknesses. Conclusion.

Marketing AI 83

Marketing AI Planning Ideal Customer Profiles Budget Programs 83

Marketing Insider Group

AUGUST 16, 2011

A vendor who believes in this may as well claim, “Christmas trees cause Christmas.”. Salespeople do not cause customer acquisition growth, they fulfill it. Marketing, awareness, demand generation and engagement causes new customer acquisition and sales fulfills that demand generated by marketing. It’s a huge shift in thinking.

Work Management 100

Work Management Marketing Management Word of Mouth Paid Search Agency 100