Remove Acquisition Remove Communities Remove Podcast Remove Startup

How to Use Influencer Marketing at a Fast-Growth Startup

Onalytica B2B

As a growth hacking digital marketer in the funded startup world, I regularly see the hustle-filled journey from startup inception to market-conquering results. This article will look at how influencer marketing may have a role within a startup’s marketing mix.

The Ultimate List of Marketing Podcasts

Zoominfo

Ten or so years ago, podcasts were just a blip on the average marketer’s radar. In fact, 48 million Americans listened to podcasts weekly in 2018—that’s 6 million more weekly listeners than there were just a year ago ( source ). Keep reading for 50 of the best podcasts for marketers.

The Perils & Pleasures of Rebranding: The Puppet Story

Act-On

In this episode of the Rethink Podcast, Paige Musto, Act-On’s senior director of corporate marketing, interviews Suzame Tong, the director of marketing communications at Puppet. To get the full measure, listen to the podcast. . You have that hustling startup.

The Perils & Pleasures of Rebranding: The Puppet Story

Act-On

In this episode of the Rethink Podcast, Paige Musto, Act-On’s senior director of corporate marketing, interviews Suzame Tong, the director of marketing communications at Puppet. To get the full measure, listen to the podcast. . You have that hustling startup.

Marketing Metrics 101 for B2B Startups

delicious b2bmarketing

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13.

I’m an influencer, pay me more!

Biznology

Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast, For Immediate Release. Today’s discussion topics: Is the PR community going about influencer marketing all wrong? Dan York reports on Verizon ’s acquisition of Yahoo!,

My, Oh My — 2018 Was an Amazing Year for Outreach

Outreach

More than 200 product launches, 16 new and improved integrations, 60+ events, and $65 million in Series D funding highlighted the calendar year, with Outreach landing on LinkedIn’s Top Startups for 2018 as the undisputed champion in the sales engagement arena. Relentless.

30+ Women in Marketing Who You Needed to Follow Yesterday

Directive Agency

This is a day to highlight and reflect on the valuable contributions, and significant impact women have made and continue to make in their communities and around the world.

Why customer advocacy should be at the heart of your marketing

B2B Lead Generation

Customer advocacy marketing programs help you increase revenue by improving customer acquisition and retention (and they’re your bes source of leads). I think this is an amazing podcast and I’m excited to share my story. At the time, Eloqua was a bootstrap startup, so selling our software quickly was super important. Our lifetime value of the customer and the cost of customer acquisition would be entirely out of whack if we didn’t have that working in our favor.

Case Study: How a Media Company Grew 400% and Used SEO to Get Acquired

Moz

We grew from 19k monthly organic sessions to over 100k monthly organic sessions in approximately 14 months, leading to an acquisition by Outreach.io. This was also a key component to positioning Sales Hacker for acquisition. Two learnings from this acquisition are: 1.

Key to agile marketing success? Integrating traditional practices

chiefmartech

Last month, I was delighted to have Roland Smart , VP of Social & Community Marketing at Oracle , author of the terrific book The Agile Marketer , and co-host of the Marketing Agility Podcast , join me on chiefmartecTV for our episode on the myths & monsters of agile marketing.

What’s the Right Content for Each Stage of the Marketing Funnel?

Single Grain

But first… We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. 6 SEO Tactics for Maximum Customer Acquisition.

How to Use Event Marketing to Generate Leads & Close Sales

Single Grain

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster.

Marketing Automation’s Growing Role in Customer Lifecycle Management

Marketing Action

She has held senior sales and marketing positions with technology firms ranging from venture-backed startups to global corporations such as Xerox, NCR, and Unisys. You can listen to the podcast of the Conversation on the player below, or download it on iTunes. An Act-On Conversation.

7 Steps to Getting Started With Affiliate Marketing for Your Business

Single Grain

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. That means you know exactly what you’re spending, your profit margins on each product, and you don’t pay customer acquisition costs upfront.

22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

Single Grain

class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. This automation is much more efficient and fast, which means higher conversions and lower customer acquisition costs. NOW UPDATED!

Trends 114

42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. This automation is much more efficient and fast, which means higher conversions and lower customer acquisition costs. Rip the audio alone and use it as a podcast episode.

How Claire Suellentrop and Georgiana Laudi are Re-thinking the Modern Marketing Funnel

SnapApp

Claire: We met in the Tech Ladies Facebook community. Essentially, that shared marketing philosophy was that that “marketing” exists across the entire customer experience, not just up to new customer acquisition, where the traditional idea of a marketing “funnel” ends.

30 Women Shaping B2B Tech Marketing

SnapApp

B2B marketing is what Nandini Jammi has always done–first as a content marketer at Kayako and then as Head of Growth at ProdPad (and she was a solo marketer at both startups). I not only visited family, but I had a chance to immerse myself in their startup culture.

30 Women Shaping B2B Tech Marketing

SnapApp

B2B marketing is what Nandini Jammi has always done--first as a content marketer at Kayako and then as Head of Growth at ProdPad (and she was a solo marketer at both startups). I not only visited family, but I had a chance to immerse myself in their startup culture.

15+ Helpful YouTube Channels for HR and Recruiting Professionals

Zoominfo

2. My HRCareers Community. MyHRcareers is a UK wide community connecting aspiring and inspiring HR professionals for networking & CPD. According to Betts Recruiting, they partner with the fastest growing and most innovative Tech startups in the US and Europe.

Growth Strategy: How Tettra Launched Its Product on Slack, Grew to $25k MRR, and What They Plan to Do Next

Leadfeeder

Within months of founding their knowledgebase startup in 2015, Tettra co-founders Nelson Joyce and Andy Cook doubled down where they found traction: as a Slack integration tool. Are you weighing the decision whether to connect your new startup to an already successful platform — like Slack or Salesforce? Note: Promoting a new startup or product? Nelson explained that most successful startups he knows follow the power rule.

Wiki 57

Complete Guide to B2B Marketing

Directive Agency

Podcasts. This role is critical in that it allows you to not only increase revenue, but also manage your cost per acquisition in a way that keeps more cash on hand. Mediums: Podcasts, Books. Mediums: eBooks, Podcasts, Blogs. Mediums: Video, Blog, Podcasts. Podcasts.

B2B 91

How BuzzSumo Achieved $2.5m Annual Revenue in its First Year: Case Study in SaaS Growth

BuzzSumo

I also greatly appreciate the open approach of Tomasz Tunguz in sharing data about what works for SaaS businesses and the guys at Startups for the rest of us for practical, honest advice. One of the highlights of my year in 2015 was being interviewed by Jay Baer for the Social Pros podcast.

Which Content Syndication Networks Are Right for You?

PureB2B

You can publish your content such as blog posts, articles, videos, images, and podcasts, among others on other sites through any of these methods: Partnerships – You and your partner websites, which are preferably top-ranking, leading industry sites, agree to republish your syndicated content or feature your original content (also known as guest post) once off or on a regular basis. If you’re not already syndicating your content in one way or another, you really should be.

Growth Strategy: How Tettra Launched Its Product on Slack, Grew to $25k MRR, and What They Plan to Do Next

Leadfeeder

Within months of founding their knowledgebase startup in 2015, Tettra co-founders Nelson Joyce and Andy Cook doubled down where they found traction: as a Slack integration tool. Are you weighing the decision whether to connect your new startup to an already successful platform — like Slack or Salesforce? Note: Promoting a new startup or product? What follows is the step-by-step process Tettra used to build their startup: 1.

Wiki 40

Growth Strategy: How Tettra Launched Its Product on Slack, Grew to $25k MRR, and What They Plan to Do Next

Leadfeeder

Within months of founding their knowledgebase startup in 2015, Tettra co-founders Nelson Joyce and Andy Cook doubled down where they found traction: as a Slack integration tool. Are you weighing the decision whether to connect your new startup to an already successful platform — like Slack or Salesforce? Note: Promoting a new startup or product? What follows is the step-by-step process Tettra used to build their startup: 1.

Wiki 40

Slack, Shopify & Tough Mudder: Business Lessons From 3 High-Growth Companies

Hubspot

This podcast from HubSpot -- hosted by CMO Mike Volpe -- is full of compelling conversations with leaders from high-growth organizations. This is vastly different from most organizations where marketing and sales are exclusively responsible for customer acquisition.

What Makes Good Content Good? 11 Experts Share Their Insights on Content Resonance

SnapApp

Unthinkable | Keynote Speaker & Podcast Host. . . . . . Jay Acunzo is a keynote speaker and creator and host of the podcast Unthinkable. He’s a former Creative in Residence at NextView Ventures, and worked at Google, HubSpot, and several startups. .

Viral 84

How Adobe Does Marketing: A Case Study

Single Grain

By combining their proven knowledge of great design and UX with some smart acquisitions that helped them transform their users from simple consumers to active participants in a thriving community of creatives and business leaders. Smart Product Acquisitions.

Sales Pipeline Radio, Episode 96: Q&A with Dan Frohnen

Heinz Marketing

We are also available through podcasts anytime. We are reporting every week and are available both on demand at salespipelineradio.com as well as through our podcast. I think if you’re a startup and the board wants to have exposure to all of the functions, then typically you’ll see it flat, but I think it’s partially the business and the people that are there. By Matt Heinz, President of Heinz Marketing.

MQL 50

Sales Pipeline Radio, Episode 152: Q&A with David Nilssen @DavidNilssen

Heinz Marketing

For those of you who listen to the podcast, hope you had a great January and excited to have you join us. And no offense to those that are listening to this podcast, but in general I hate being sold. You can just scroll down and you see topics on the top five startups of last year and what you can learn from them. And so this is part of our acquisition strategy is to provide good, relevant, credible content to the market that helps move them towards a transaction over time.

Sales 55

Sales Pipeline Radio, Episode 93: Q&A with Scott Salkin

Heinz Marketing

Scott’s high-tech career started at the nonprofit San Diego Regional Technology Alliance (SDRTA), providing technology equipment and training to underprivileged communities throughout the region. His next stops were at Cisco Systems and NetPro Computing (now Dell Software), before launching his first startup, IDS Technology Marketing, in 2007. By Matt Heinz, President of Heinz Marketing.

Sales 47

Artificial Intelligence & Machine Learning: Top 100 Influencers and Brands

Onalytica B2B

In 2014 Google bought artificial intelligence startup DeepMind for $400 million (£263 million), making it one of the largest tech acquisitions to date. Apple has bought artificial intelligence startup Emotient and while it’s not completely clear what Apple’s plans are, reports suggest that the acquisition will centre on facial recognition technology and customers reaction to ads. ” MAPPING THE COMMUNITY. IoT Podcast.