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Industry Spotlight: Email Marketing at Nonprofits

Litmus

In this Industry Spotlight on Email Marketing at Nonprofits, we’ll look at a range of email marketing issues, including…. Email deliverability. That’s both good for business success and for email deliverability. Email Deliverability. Nonprofits tend to have better deliverability than the average company.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

Regardless of your monthly revenue, if your average customer does not stick around long enough for you to at least break even on your customer acquisition costs, you’re in trouble. This factors heavily into CAC (customer acquisition cost), and is a metric marketers should keep a keen eye on. 26) Customer Acquisition Cost (CAC).