Litmus

JULY 8, 2021

While the goal of one email may be to generate registrations of a webinar (lead generation) and another may be to create sales (conversions), these are generally the top metrics for determining the success of an email campaign. Tracking metrics by acquisition source. Deliverability metrics. Email campaign success metrics.

Webinar Metrics 112

Webinar Metrics Deliverability CAN-SPAM Co-Registration 112

Capstone Insights

SEPTEMBER 25, 2017

This can often be traced back to a handful of reasons including mergers and acquisitions, division or country level purchases, outsourced demand generation efforts, and/or the need to do transactional combinations alongside lifecycle nurturing. Co-Founder and Editor. Jay Famico.

Marketing Automation Services 45

Marketing Automation Services Marketing Automation Allocation Work Management 45

Litmus

OCTOBER 18, 2018

Email deliverability. That’s both good for business success and for email deliverability. Avoid the temptation to buy lists and be wary of co-registration and list rental, as those are the three most problematic subscriber acquisition methods. Email Deliverability. Send frequency. Revenue from automation.

Email Marketing 78

Email Marketing Planning Deliverability Ad Frequency 78

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

I’ll also point out that I work for (and am the co-founder of) a marketing automation vendor ( Marketo ), so I am sure that despite my efforts to remain neutral, there are sure to be some biases in this list. Forms Registration forms can be placed on landing pages, microsites, and the corporate website. Sometimes (volume limits).

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Hubspot

MARCH 10, 2016

Regardless of your monthly revenue, if your average customer does not stick around long enough for you to at least break even on your customer acquisition costs, you’re in trouble. This factors heavily into CAC (customer acquisition cost), and is a metric marketers should keep a keen eye on. 26) Customer Acquisition Cost (CAC).

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28