KoMarketing Associates

DECEMBER 9, 2013

Thankfully, as B2B marketers, we’re able to tap into the wants and needs of B2B consumers via online surveys, research reports, etc. These reports and surveys can often spark new ideas, or provide statistical support to reinforce the existence of current strategies. Ad Age Survey: What Advertisers Really Think About Facebook.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

ClickZ

JULY 3, 2019

It piqued both marketers and vendors’ curiosity in ABM. In fact, according to a survey by ITSMA and the ABM Leadership Alliance , 99% of respondents reported a higher return on investment (ROI) from ABM than traditional marketing initiatives. Source: ABM Benchmark Survey Report 2018 . Peter Isaacson is the CMO for Demandbase.

Account Based Marketing 107

Account Based Marketing ABM DemandBase Business 107

Kabbage

NOVEMBER 29, 2016

Over the span of the year the number of MarTech vendors has nearly doubled, over $1 billion in venture capital has been invested in marketing technology, and marketing budgets have grown exponentially (“ Walker Sands State of Marketing Technology 2017 Closing the Gap Between Martech Innovation and Adoption,” 2016 ). In the SOPM report, 45.7%

Trends 183

Trends Planning Top of Funnel Marketing Budget 183

chiefmartech

DECEMBER 27, 2021

Of course, there have been a ton of acquisitions this year too. It stands to reason, if there are more software vendors, there’s more adoption of software in companies’ tech stacks. This is game-changing — and if you’re a CMO, it’s likely crucial to your career to adapt accordingly.

Enterprise Management 136

Enterprise Management Work Management Marketing Management Aggregators 136

KoMarketing Associates

MARCH 30, 2017

Social media marketing offers many benefits for both vendors and buyers. Not only does social media serves as a key driver of link acquisition, but with more social elements being displayed in top search results on Google, it can help support your organic efforts as well. Key Benefits of Social Media Marketing.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

6sense

DECEMBER 8, 2021

According to an April 15, 2021 survey of meeting planners, 80 percent plan to hold their next in-person event in 2021. And as Forrester pointed out, the switch to virtual events netted “broader reach, better attendee data acquisition, and extension of value beyond the physical date.” green on-site materials, travel carbon offsets).

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Personalization Lead Scoring 62

KoMarketing Associates

SEPTEMBER 14, 2013

I had the opportunity to speak with Michael Ni , CMO/SVP, Marketing and Products, of Avangate , an e-commerce platform designed for the software and cloud service markets, about the evolution of B2B e-commerce and the need for B2B marketers to establish true business to individual (B2i) connections.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Top of Funnel 120

Business Brainz

FEBRUARY 5, 2022

If the sales team are targeting the CFO or the CMO of an enterprise account , they will have to dig deeper to learn about their priorities both at a business as well as operational level. Research papers, survey reports, industry research and market research insight providers are other useful sources that a sales team needs to keep tabs of.

Planning 52

Planning Ad Building SWOT Case Study 52

SmartBug Media

SEPTEMBER 6, 2019

By the time the average B2B buyer connects with any particular vendor, they’re already more than 70 percent of the way through the Buyer’s Journey —and 67 percent of that journey is digital. We would, however, highly recommend connecting with your vendor(s) of choice directly to identify who would best suit your needs.

Intent Data 79

Intent Data Marketing AI Intent Bombora 79

Porch Group Media

AUGUST 29, 2022

I’m struck still at the frustration for marketers who are still just at the basic standpoint of, “Oh, I got a dataset of movers from this vendor, and now what do I do?”. We did a webinar with Jennifer Renaud , who is CMO of Masonite. I think there’s a better way. It really all starts with the data.

First-Mover Advantage 52

First-Mover Advantage Advertising Agencies Cable Marketing & Strategy 52

Content Standard

OCTOBER 23, 2017

It should go without saying that prioritizing marketing technology acquisitions should begin with identifying the business goals you hope to achieve. In many cases, the up-front acquisition cost of a solution is only a fraction of the total costs that need to be considered.

Enterprise Management 75

Enterprise Management Budget Programs Work Management Marketing Budget 75

6sense

AUGUST 28, 2021

According to an April 15, 2021 survey of meeting planners, 80 percent plan to hold their next in-person event in 2021. And as Forrester pointed out, the switch to virtual events netted “broader reach, better attendee data acquisition, and extension of value beyond the physical date.” green on-site materials, travel carbon offsets).

Ideal Customer Profiles 48

Ideal Customer Profiles Lead Ranking Personalization Lead Scoring 48

Aberdeen

DECEMBER 21, 2018

Would you explore vendors and solution providers that you might partner with? Vendor-related. Content that discusses vendors active in the AI / Machine Learning sector. Uses include: early stage vendor exploration, technology consideration. Uses include: hiring and talent acquisition, skill building.

Intent Data 45

Intent Data Marketing AI Intent Intent Signal 45

VisumCX

MAY 23, 2017

However, CMOs now have the challenge of managing the pace of technology acquisition and deriving value from these investments. Additionally, the Walker Sands study mentioned above states “only 3% of marketers surveyed stated they are getting the full value out of their tools.” With up to 6.8

Work Management 40

Work Management Marketing Management Marketing Automation Services Lead Ranking 40

Adobe Experience Cloud Blog

JULY 10, 2015

As former CMO of a software company, I discovered it was customer engagement. We were inspired by marketers at companies like CVS, IBM, and Regal Entertainment that have achieved jaw-dropping increases in customer acquisition and sales by integrating gifting into campaigns. Response Rates and the Art of Motivation.

Marketing Automation Services 48

Marketing Automation Services Marketing Budget Marketing Management Webinar Metrics 48

Single Grain

JULY 6, 2021

The Chief Marketing Officer (CMO) is a crucial position for every organization, but hiring a CMO is more challenging than any other C-level position. In this article, I will discuss what a CMO is, the different skills needed to become a great CMO, and how you can hire the perfect CMO for your organization.

CMO 52

CMO Paid Content Paid Search Agency Work Management 52

ClickZ

MARCH 19, 2020

30-second summary: Will McInnes, Brandwatch’s global CMO, brought over a decade of martech experience to Brandwatch when he joined the company in 2013. Will McInnes is CMO of digital consumer intelligence company Brandwatch. Buyers want the highest quality solutions with the fewest possible vendor relationships.

CMO 103

CMO Paid Search Agency Advertising Agencies Mobile Advertising 103

Moz

AUGUST 7, 2019

We grew from 19k monthly organic sessions to over 100k monthly organic sessions in approximately 14 months, leading to an acquisition by Outreach.io. This was also a key component to positioning Sales Hacker for acquisition. I knew this wasn’t because of a link building acquisition problem, but due to a content quality problem.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Terminus

JANUARY 16, 2019

In the summer of 2018 we completed the technology integration from our acquisition and launched our account-based platform. Along with these changes, and somewhat serendipitously, we had recently brought on a new CMO. Derek Slayton, CMO. Derek Slayton, CMO. As the ABM market matured, so had our product.

Account Based Marketing 29

Account Based Marketing Brand Identity Branding Paid Search Agency 29

InsightSquared

JANUARY 8, 2018

The big players — native reporting in marketing automation and cloud-based sales- and business intelligence (BI) vendors — have caused the ground beneath specialty marketing analytics vendors to shake. Marketing automation vendors are the incumbent, and, frankly, they’re acting like it.

Marketing Automation Services 235

Marketing Automation Services Vendors Analytics Top of Funnel 235

KoMarketing Associates

OCTOBER 2, 2018

2018 CMO Global Study. From the SiriusDecisions report: The annual SiriusDecisions Global CMO Study is a key deliverable that informs our research by exploring how marketing leaders are adapting their marketing strategy to support their organization’s growth objectives. 2018 Marketing Measurement and Attribution Benchmark Survey.

Budget Programs 123

Budget Programs Marketing Report B2B Marketing Work Management 123

KoMarketing Associates

JANUARY 18, 2018

According to a Content Marketing Institute and SmartBrief survey , customers want content that speaks to specific needs and/or pain points (62 percent), provides product/service specifications (57 percent), and is more educational than promotional (43 percent). Customer Acquisition and Retention. What kind of content do customers want?

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

Hubspot

AUGUST 12, 2014

I need vendors to educate me -- to put me in the right direction. In a B2B SaaS company, for instance, these metrics might be average recurring revenue and customer acquisition cost -- or a ratio between the two. Build many types of feedback loops including rating leads on CRMs and periodic surveys on lead quality.

Sales Management 28

Sales Management Top of Funnel Work Management Marketing Management 28

chiefmartech

NOVEMBER 12, 2018

When Gartner’s annual CMO Spend Survey for 2017-2018 came out last year, many people seized on the fact that the money CMOs allocated for marketing technology had dropped to 22% of their budget , on average, down from 27% the year before. The highest ranking capabilities CMOs chose: Marketing and customer analytics (40%).

Allocation 92

Allocation Budget Programs Customer Surveys Gartner 92

Ambal's Amusings

SEPTEMBER 17, 2009

Keeping a Closer Eye on Content ROI – CMO Council. Eccolo Media 2008 B2B Technology Collateral Survey. Eccolo Media 2008 B2B Technology Collateral Survey. Her clients who are technology vendors and venture firms leverage her strategic marketing and go-to-market expertise. B2B Lead Generation Benchmark Study 2009.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

chiefmartech

NOVEMBER 21, 2019

This was in response to Gartner’s CMO Spend Survey 2019-2020 that showed a remarkable reversal in the relationship: IT went from being one of the “top inhibitors” to marketing’s vision and strategy to being a “top supporter.” This is learned wisdom.

Work Management 77

Work Management Marketing Management Lead Ranking Gartner 77

Martech Advisor

FEBRUARY 14, 2020

A company that sees value in CDPs and decides to implement it is often stranded at the crossroads of 'acquisition desire' and ROI measurement. The logical next step for organizations seriously evaluating the solution would be to objectively research CDP vendors who are most likely to enable it to deliver its business goals.

Enterprise Management 59

Enterprise Management Work Management Marketing Management Marketing Automation Services 59

chiefmartech

FEBRUARY 9, 2016

You’ll have the opportunity to contribute your voice to the survey and receive a free copy of the report.(Check MEMO TO MARKETING TECH VENDORS: The Stackies are a great opportunity for you to share your own stack and show off how your product fits into the broader marketing technology ecosystem.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Aberdeen

MAY 22, 2018

Combining the two events in 2018 under the same name was a signal of the company’s progress in integrating its past and recent acquisitions. Company executives, including Barak Eliam, Eran Liron and Larry Skowronek shared insights into how the MatterSight acquisition fits into NICE’s overall analytics roadmap.

Work Management 45

Work Management Marketing Management Peer-to-peer Acquisitions 45

chiefmartech

AUGUST 14, 2017

But my hope is that such a pragmatic, vendor-agnostic conference at the intersection of marketing, technology, and management will be valuable and appealing to you too. Anuj Agrawal , the CMO at Earth Networks , will examine martech’s impact on two metrics – customer acquisition cost (CAC) and lifetime value (LTV).

Work Management 47

Work Management Marketing Management Planning Marketing Automation Services 47

The ABM Agency

MARCH 28, 2023

Partner with Experienced Agencies or Consultants As a director of marketing or CMO at a large B2B SaaS organization, you understand the importance of an effective account based marketing (ABM) strategy. You can use surveys or focus groups to gain further insight into the motivations behind their purchasing decisions.

Multi-Touch Attribution 52

Multi-Touch Attribution Account Based Marketing Demand Generation Agencies Marketing AI 52

Ambal's Amusings

AUGUST 27, 2009

Keeping a Closer Eye on Content ROI – CMO Council. Eccolo Media 2008 B2B Technology Collateral Survey. Keeping a Closer Eye on Content ROI – CMO Council. Eccolo Media 2008 B2B Technology Collateral Survey. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center. Ardath Albee.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Heinz Marketing

MAY 13, 2019

We were thrilled this last time to talk to Karen Steele , CMO at LeanData Inc. I asked her to share how the concept of Revenue Operations can now span beyond acquisition marketing as well as sales and how it can impact customer success and account management teams as well. And he has data that came out of a recent survey.

Top of Funnel 48

Top of Funnel B2B Thought Leadership B2B Sales Digital Marketing Funnels 48

Online Marketing Institute

OCTOBER 1, 2010

The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist? Furthermore the vendor should add new IDs to the options as time advances forward.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

chiefmartech

AUGUST 20, 2018

” Monique Bonner , SVP & CMO of Akamai will share her experience Developing a Martech Strategy that Serves Your Customers & Business. Bryan Yeager , Research Director at Gartner , will share 9 Key Insights from Gartner’s Marketing Technology Survey to Help You Prepare for 2019 and Beyond.

Enterprise Management 45

Enterprise Management Work Management Marketing Management Marketing Attribution 45

chiefmartech

FEBRUARY 14, 2019

The upcoming MarTech conference in the Bay Area, April 3-5, will deliver on the promise of an in-depth, vendor-agnostic, BS-free program that will help you better lead marketing technology and operations at your own company. Marketing Track: Real-World, Vendor-Independent Case Studies.

Enterprise Management 41

Enterprise Management Work Management Marketing Management Marketing AI 41