Remove Acquisition Remove CMO Remove Organic Remove ROMI

An Essential Guide to B2B Marketing Metrics That Matter

Marketing Insider Group

As a CMO or director of digital marketing, you can use a handful of B2B marketing metrics to answer them. Use the right marketing metrics to gather insights to maximize your marketing efforts, align with your organization’s business goals, and improve overall performance.

ROMI 205

8 Reasons to Attend “CMO & Future of Marketing Middle East”: A Marketing Summit Sponsored by Valasys Media


Also, 87% of the C-suite executives believe in the power of live events & plan to increase their marketing budget spent on organizing such events. Reasons to Join the Action: CMO and Future of Marketing Middle East. CMO and Future of Marketing Middle East will be beneficial for a corporation, an eCommerce organization, government organizations, service providers, retailers, marketing agencies, or marketing solution providers.


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Is It Time to Reconsider and Reprioritize Your Marketing Metrics in the Time of Coronavirus?

Tomorrow People

Customer Acquisition Cost (CAC). Return on Marketing Investment (ROMI). For an organization that doesn't depend as much on in-person experiences, the biggest factor that impacted their ability to succeed was how far along it was in its digital transformation.

ROMI 156

10 Benefits of Employing a Powerful Content Syndication Strategy


According to Zachary Weiner, CEO of Emerging Insider, content syndication is of exceptional value when it comes to B2B organizations that aim at advertising educational content. To keep the Customer Acquisition Cost (CAC) at an optimal & not to scale the Lifetime value (LF); the B2B companies can opt for either a generalized or explicit targeting methodology (keeping in view their niche & audience base). Prologue.