CMO Salary Data Suggests Declining CMO Influence?

Marketing Insider Group

What does a CMO’s (chief marketing officer) salary have to do with their influence? It’s evolving, and so must the role of the CMO. There has been a decline in CMO salaries since 2000, while technology roles earn much more. A dramatic nosedive for CMO salaries.

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CMO Spotlight: Randy Frisch at Uberflip


Just before the ball dropped, launching us into 2020, we here at Oracle CX Marketing got on the phone with Randy Frisch, CMO at Uberflip. 3: Why did you want to become a CMO? RF: To be honest, I didn’t always have a desire to be a CMO. Being a CMO is kind of just gravy.

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How CMOs Can Keep Marketing Organizations Agile in Changing Times

Marketing Insider Group

How can chief marketing officers empower their organizations to remain nimble in changing times? Understanding how your organization fits into society can help you remain relevant and address current challenges and concerns authentically.

How to Hire a CMO Who Is a Perfect Fit for Your Company

Single Grain

The Chief Marketing Officer (CMO) is a crucial position for every organization, but hiring a CMO is more challenging than any other C-level position. What Is a CMO? A CMO directly reports to the chief executive officer (CEO). The CMO of the 21st Century.

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Lead Gen and Engagement: Find your Marketing Sweet Spot

Speaker: Dawn Colossi, CMO, FocusVision

Now that recent studies have shown that 49% of companies achieve a higher ROI by focusing on engagement over acquisition, there’s a shift from lead counts, lead quality to engagement. How to influence organization-wide lead generation strategy change.

What, exactly, does a fractional CMO do?

The Marketing Blender

What, exactly, does a fractional CMO do? An outsourced CMO brings years of experience to help you accelerate your revenue growth and optimize your business development without incurring the cost of an executive salary. What is a fractional CMO? What does a fractional CMO do?

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Q&A with Will McInnes, CMO at Brandwatch


30-second summary: Will McInnes, Brandwatch’s global CMO, brought over a decade of martech experience to Brandwatch when he joined the company in 2013. Will McInnes is CMO of digital consumer intelligence company Brandwatch.

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Integrated Marketing, the Number 65 and Why it is so Significant for Every CMO


Number 6 lends its attributes of stability and grace, acquisition, love of home and family, protection, care and nurturing, reliability and responsibility, integrity and honesty. Let's Start With the B2B CMO Side First. The article's subtitle said it all and should come as no surprise to any B2B CMO: " B2B purchasing decisions increasingly trace complex journeys, challenging the long-standing practices of many sales organizations."

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What, Exactly, Does a Fractional CMO Do for My Business?

The Marketing Blender

An outsourced CMO brings years of experience to help you accelerate your revenue growth and optimize your business development without incurring the cost of an executive salary. This is where a fractional CMO steps in, figuratively and often literally, into their business.

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3 Attributes to Extend Your CMO Longevity

Measure Up Marketing

As 2013 winds down and we prepare to enter 2014, there are bound to be a few changes in the CMO line up. You say, that’s not news, CMO tenure is always a bit tenuous. In SpencerStuart’s 8th Annual CMO Tenure Study, it was reported that CMO tenure is now nearly 4 years, compared to just 2 years back in 2006. While CMO tenure varies across industries, there are several attributes long- tenured CMOs share.

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A Helping Hand and Then Some For the Data Driven CMO


The modern CMO is now evaluated by their ability to leverage data and technology to drive concrete business results. For CMOs, maintaining a silo around the single entity that controls the majority of their budget limits the ability to connect the dots between customer acquisition, retention and return. Agencies must expand into this role if they want to maintain viability in today’s evolving marketing ecosystem, but most importantly, the modern CMO needs this support.

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Why the CMO Is So Vital In the Brand/Agency Relationship


Enter the CMO. As if the CMO doesn't have enough on his or her plate, they need to be fully cognizant of this ever-shifting dynamic between their brand and their agency(s) and the effects it can and is having on the entire organization. CMO CornerA simple definition of the word relationship is "the way in which two or more people, groups, countries, etc., talk to, behave toward, and deal with each other."

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Fractional CMO: The Ultimate Guide to Hiring an Outsourced Marketing Executive

Pearl Digital Marketing

For companies looking to get CMO-level involvement and expertise but are not yet at a size at which getting a full-time CMO is viable, a fractional CMO can be a practical choice. What is a fractional CMO? A chief marketing officer (CMO) is not only a marketing manager but is also the leader of all marketing-related elements. The CMO works with all teams, such as IT, human resources, finance, sales, and customer service. What does a fractional CMO do?

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ion interactive GM Mary Ward Promoted to CMO of ScribbleLive


Since acquiring ion interactive in September 2017, the ScribbleLive team has had the privilege of working closely with Mary, and we are thrilled to bring her leadership to the integrated marketing organization. Mary will make her first official appearance as ScribbleLive CMO at this week’s Oracle Modern CX Conference in Chicago. The post ion interactive GM Mary Ward Promoted to CMO of ScribbleLive appeared first on ScribbleLive.

Your Consumer Is the New CMO

Martech Advisor

Most of us are doing a pretty good job when it comes to market, consumer and audience segmentation for the purposes of new customer acquisition and product adoption. If you’re ready to make room at the conference table for your new CMO, the first step may be to build a protocol and best practices around harnessing your current customer data.

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How HubSpot's Report-Based Acquisition Campaign Hit 150% of Our Lead Goal in 30 Days


Acquisition marketing campaigns are critical to bring in new customers and revenue. I wrote this post to share with you how we crafted our latest acquisition campaign to hit and exceed our acquisition targets. organic SEO) can we leverage?

Any CMO who wants to understand how to really harness martech should read this book


Twilio provides a higher layer of API services for communications and email (and, with their recent acquisition of Segment, customer data routing). The post Any CMO who wants to understand how to really harness martech should read this book appeared first on Chief Marketing Technologist.

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The Martech Show Episode #10: Lessons from a Fortune 50 CMO on Agile Marketing, Martech & More


He joined as the CMO of Aetna in 2016, digitally transforming the organization through its acquisition by CVS.

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Oxford University Press former CMO weighs in on martech challenges, trends, and predictions


It is essential for technology vendors to work closely with an organization during the first couple of months of implementation. Social media marketing platform : Tools such as Hootsuite help organizations schedule, monitor, curate, and amplify content across multiple social media platforms.

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3 Pivotal Ways CEOs can Facilitate CMO Success in 2020

Martech Advisor

There has been a shift in the CMO’s role – from being focused on external communications and new customer acquisitions traditionally, to owning the customer experience across all touchpoints today. What’s the CMO Role in 2020?

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Does your startup really need a CMO?

Marketing Envy

Originally posted on CIO Magazine : Many startups are in a mad rush to hire their CMO to take care of ‘marketing.’ Don’t feel pressured to hire a CMO just because other startups do, or because your investors want you to. Do you need a CMO now? Some common reasons startups feel the need to hire a CMO: To attract your first round of clients/users. Determining which stage you are in and your immediate needs will help you establish whether you need a CMO.

5 Social Media Strategy Questions Every CMO Needs to Answer in 2021


Social media hit historical highs in the CMO budget this year. In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey , and marketers anticipate spending will remain close to this new high level as we enter the new year.

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Martech jumps to 29% of the CMO’s budget in Gartner’s 2018-2019 survey


When Gartner’s annual CMO Spend Survey for 2017-2018 came out last year, many people seized on the fact that the money CMOs allocated for marketing technology had dropped to 22% of their budget , on average, down from 27% the year before. But if you were concerned — or hopeful, for those naysayers out there — that martech was waning, Gartner’s new CMO Spend Survey for 2018-2019 delivers evidence to the contrary. Marketing technology acquisition and use (34%).

The 10 most fascinating people in B2B marketing in 2017


Anahi Traba takes B2B marketing to the streets, as CMO of the gigantic construction equipment company Sullair Argentina. I’ve served on John’s board for 5 years now, and recognize him as a master of extracting value from media properties — trade pubs, websites, databases, seminars, conferences, online training programs — and rounding up data sources across a complex organization. Top 10 lists are everywhere this year. I even ran across a top 10 list of top 10 lists — hilarious!

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Integrated MKTG Master Class: Practical Advice for Digital Marketing Professionals (ft. Al Campa, RingCentral CMO)

Crimson Marketing

Participating and learning during this period was Al Campa, CMO of cloud business communications and collaboration solutions provider RingCentral, and our guest on this episode of Moneyball for Marketing. He suggests that segments where acquisition cost is the most attractive are not necessarily the ones that are going to fuel major growth, and shares his “test and invest” remedy. Al Campa, RingCentral CMO) appeared first on Crimson Marketing.

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How to Future-Proof Your Marketing Org: Webinar Recording & Takeaways


This session, moderated by our very own CMO Melissa Sargeant, featured: Angela Connor , Founder and Chief Communications Officer of Change Agent Communications. Why does your organization need to change? acquisition and retention).

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The CMO/CFO Power Partnership: 9 Best Practices To Make It Work

Heinz Marketing

I recently hosted our latest invite-only CMO Roundtable in Seattle. We partnered with Allocadia and our topic focused on Finance and Marketing Alignment with the CFO and CMO. Chris Pick , CMO from Apptio and Samantha Bannister , VP of Finance and Operations from Allocadia were the panelists who provided valuable insights. The CFO and CMO relationship doesn’t get the same tradeshow airplay and blog coverage as sales alignment. Create Customer Acquisition Cost Ratios.

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The Impact of Peer Engagement on The Customer Buying Journey

Measure Up Marketing

We live in a peer-bound world,” says Chandar Pattabhiram, CMO for Coupa. Often the people involved in the B2B buying process have different roles within the organization and, as a result, different peer groups. Expand Who in Your Organization Engages with Customers.

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Conversica Names Former Tableau CMO, Elissa Fink, to Join Its Board of Directors


the leader in Intelligent Virtual Assistants helping organizations attract, acquire and grow customers at scale, announced today that Elissa Fink, former Tableau Chief Marketing Officer and marketing icon in Silicon Valley, joins its Board of Directors. Elissa and my shared vision for a diverse, inclusive, and equal workforce – from the Board, to our leadership team, and throughout our entire organization – is aligned with our key organizational values and goals.

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Why the Digital CMO Is Already Obsolete


It’s an understatement to call a CMO’s role exciting. Digital CMOs are left-brain-meets-right-brain growth engines for their organizations. Sorofman makes a powerful argument: that the digital era is defining the role (and persona) of the enterprise CMO. The digital CMO needs to evolve into an inbound CMO. Being an inbound CMO is about changing ones mindset in how you marke, not just where you market.

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what’s top of mind for the cmo: november 2019


It just feels like that is a conversation I’m in more and more recently around how organizational shifts, be it acquisition, merger, re-org, and the way the marketing organization is influenced by it. The post what’s top of mind for the cmo: november 2019 appeared first on Fathom. a discussion with Fathom’s Steve Kessen + Jim Kohl. joe adams 22-minute read. in brief.

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Conquer Big Data with a CMO-CIO Partnership


The same is true of their leaders—the Chief Marketing Officer (CMO) and the Chief Intelligence Officer (CIO). The roles of the CMO and the CIO are both shifting and converging. And this question mark is best resolved by the leaders of these teams, the CIO and CMO. The list of CMO-CIO complications goes on, as this research corroborates: 43% of CMOs feel the technology development process is too slow and not aligned to the speed of digital marketing ( Deloitte ).

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What are the Best Career Paths for Marketers with the CMO Position Under Threat?

Martech Advisor

Marketers are at a crossroads in their careers with the Chief Marketing Officer (CMO) position seemingly under threat. While some brands are doing away with the CMO position altogether, others are making strategic changes to their organization structures. Let’s first look at a few stats and facts: According to a study by the Korn Ferry Institute , a CMO’s average tenure is the lowest among C-suite titles, at an average of 4.1

CMO Spotlight: 3 Trends That Will Drive Digital Transformation


Author: Charm Bianchini Last week, I had the pleasure of attending the Argyle CMO Forum in San Francisco. In this digital age, successful organizations are keeping pace with technology changes and customer behavior. Let’s take a look at three ways you can drive digital transformation across your organization: 1. It’s a drastic shift, but it’s one that has already paid off for Autodesk and can pay off for your own organization.

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Debating the Role of the CMO: Watching a Transition in Action

Content Standard

But the CIO is unsure where to start, and he turns to the CMO, who has worked with IT to deploy the solution and has had a more hands-on role in its use. But what happens between the CIO and CMO is actually representative of the changing role of the CMO. CMOs are also faced with new expectations and pressures from executive leadership, including a focus on metrics falling outside the typical purview of a CMO’s responsibilities. This is good and bad for the CMO.

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The 5 Priorities of the Data-Driven CMO


Last week, 6sense VP of Product Amar Doshi hosted Business Online Director of Analytics Eric Ramos for a webinar, The 5 Priorities of the Data-Driven CMO , that reviewed this well known but not always well-explored topic. We set out to outline the main areas of investment for the modern CMO and found that by looking broadly at marketing’s role, we gained clarity about marketing’s purpose in the modern enterprise.

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Behind the Brilliance with Megan Lueders, CMO of Zenoss


Megan is the CMO of Zenoss , a software company that works with the world’s largest organizations to ensure their IT services and applications are always on. A pilot offers insight into if ABM is ideal for your organization and set realistic expectations as to when results will be realized. Regardless of the metrics, ABM is a journey and will take some time (and a lot of trial and error) to fully outline the perfect recipe for success at your organization.

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