ClickZ

NOVEMBER 28, 2019

It serves an international client base of more than 3500 brands including Fortune 500 companies, providing digital marketing, marketing analytics, content management, personalization, mobile marketing and marketing automation solutions. Meet Acoustic and their open marketing ecosystem.

Marketing Automation Services 104

Marketing Automation Services Work Management Marketing Management Trends 104

Content4Demand

OCTOBER 6, 2021

By harnessing the power of first- and third-party intent data that is mapped to value-based content, offers, messaging and recommendations, believe it or not, B2B buyers will welcome emails, digital outreach and offers from vendors. Third-party data from vendors like Bombora, Demandbase, 6sense and Metadata.io What have they done?

Buyer's Journey 81

Buyer's Journey Intent Data Intent Lead Ranking 81

chiefmartech

SEPTEMBER 21, 2018

(As fate would have it, it was just a few hours before I was speaking at a MOCCA marketing operations event in New York on the topic of martech industry trends — to be followed by a Q&A with Sarah Kennedy Ellis , Marketo’s CMO, and Jill Rowley , Marketo’s growth maestro and legendary martech industry force of nature.

Enterprise Management 82

Enterprise Management Marketo Work Management Marketing Automation Services 82

Content Standard

OCTOBER 23, 2017

Businesses can’t do much with a stack unless it features a few core technologies , including a content management solution, a customer relationship management platform, and marketing automation software. Additions to your stack will depend on your available marketing budget and what business goals you are hoping to achieve.

Enterprise Management 75

Enterprise Management Budget Programs Work Management Marketing Budget 75

Adobe Experience Cloud Blog

JULY 10, 2015

Author: Jignesh Shah What’s the most precious and scarce commodity for a marketer? As former CMO of a software company, I discovered it was customer engagement. Like all marketers today, my team and I had many channels and tactics we could use to reach customers. Enter, Marketing Automation. Marketing: Redux.

Marketing Automation Services 48

Marketing Automation Services Marketing Budget Marketing Management Webinar Metrics 48

VisumCX

MAY 23, 2017

According to Oracle the average marketing technology stack has 17 different tools IDC predicts that that marketing technology spend will reach $32.3 However, CMOs now have the challenge of managing the pace of technology acquisition and deriving value from these investments. With up to 6.8

Work Management 40

Work Management Marketing Management Marketing Automation Services Lead Ranking 40

chiefmartech

MARCH 27, 2017

Once you are beyond the core platforms (marketing automation, CRM, CMS, etc.), With the marketing technology landscape in constant flux, it is incredibly challenging for even the best industry analysts — let alone marketers with full-time day jobs — to predict which vendors to rely on in five years.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Martech

APRIL 19, 2023

Over the last several years, I’ve written frequently about the lack of CMO engagement in technology strategy and management. I’m now starting to see CMOs actively participating in strategy discussions, working hand in hand with their tech lead to make decisions about what to acquire and what to retire.

Marketing AI 103

Marketing AI Marketing Automation Services Work Management CMO 103

chiefmartech

JUNE 23, 2016

That eventually brought me to Hewlett-Packard and then Apple, where I became a product strategy and management leader, facilitating seminal market disruptions like HP’s DeskJet and early digital photography — the growth hacking of the 80s. Oh, and don’t take anything martech vendors tell you at face value. Thanks, Duane!

Work Management 72

Work Management Marketing Automation Services Marketing Management Lead Ranking 72

InsightSquared

JANUARY 8, 2018

This scenario is beginning to play out in marketing. The big players — native reporting in marketing automation and cloud-based sales- and business intelligence (BI) vendors — have caused the ground beneath specialty marketing analytics vendors to shake.

Marketing Automation Services 235

Marketing Automation Services Vendors Analytics Top of Funnel 235

Ambal's Amusings

DECEMBER 17, 2009

B2B Marketing Fundamentals Don't Change. Keeping a Closer Eye on Content ROI – CMO Council. Marketing and Sales Alignment – Marketo eBook (New!). Rebel Brown is go-to-market strategist and Spin Doctor specializing in start ups, turnarounds and start-arounds in the high technology arena. MarketingSherpa.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Moz

AUGUST 7, 2019

We grew from 19k monthly organic sessions to over 100k monthly organic sessions in approximately 14 months, leading to an acquisition by Outreach.io. Instead, we built a very relationship heavy, referral-based sales cadence that was supported by marketing automation, so list growth was the metric to pay attention to.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

chiefmartech

SEPTEMBER 19, 2016

Here’s what you can expect at the event: Vendor-Neutral Analysis of Marketing Technology Solutions. The MarTech conference series is the largest independent series of international events focused exclusively on marketing technology. Segmentation within the marketing technology platform industry.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

Martech

JULY 26, 2021

I have been to countless vendor conferences,” he told the room, “at which I heard how their solutions could create seamless, delightful customer experiences. I do think you’re going to see these multifaceted, multi-talented leaders of marketing ops step up to that CMO role. How are marketers tying all this together?

Paid Content 93

Paid Content Marketing Automation Services Work Management Marketing Management 93

ClickZ

FEBRUARY 18, 2020

30-second summary: Technology vendors use the hype around CDPs as a way to get onto RFPs and tenders, which can often lead to inertia in the marketer’s decision-making process, where they get to a shortlist of two or three technologies that all fix very different issues. They were my first foray into the marketing technology space.

Enterprise Management 103

Enterprise Management Marketing Automation Services Work Management Marketing Management 103

The Effective Marketer

FEBRUARY 16, 2011

Some have even suggested that marketing automation market is floundering , but it is such a new market and offering that is innevitable to have doubts, especially with these many vendors in the space. Interesting to note that the majority of the players only came to existence not even 5 years ago.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

Customer Experience Matrix

AUGUST 2, 2011

Act-On Software announced last week that they had purchased the assets of Marketbright , a pioneering marketing automation vendor that has struggled in recent years. Part of his answer was because they could: having raised $10 million in June, Act-On can now consider acquisitions of less-well-endowed competitors.

Act-On 120

Act-On Enterprise Management Work Management Marketing Automation Services 120

Martech Advisor

FEBRUARY 14, 2020

What makes it special is that it sheds new light on the idea of being at the heart of the digital marketing effort - its core function of providing a Customer Golden Record ensures that the heart of digital marketing beats in consonance with the heart of any good business - The customer. First Steps. Why CDP for Enterprise?

Enterprise Management 59

Enterprise Management Work Management Marketing Management Marketing Automation Services 59

Heinz Marketing

FEBRUARY 8, 2021

This week’s show is called “ He Predicted Marketing Automation and ABM. ” and our guest is Jon Miller , CMO at Demandbase. If this is a marketing exercise, you’re neutering its impact from the beginning. I haven’t talked to you since the acquisition. What’s Next?! Paul: All right.

Account Based Marketing 88

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 88

chiefmartech

FEBRUARY 9, 2016

MEMO TO MARKETING TECH VENDORS: The Stackies are a great opportunity for you to share your own stack and show off how your product fits into the broader marketing technology ecosystem. 100 Marketing Technology Vendors Exhibiting Their Innovations. See the 2016 Stackies announcement post last month for details.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

chiefmartech

AUGUST 5, 2019

First, Mike Volpe , CEO of Lola.com, will present From CMO to CEO: The Journey and Lessons Learned. After stints as CMO at HubSpot and Cybereason, Mike landed the top job at Lola.com. In the last year, he’s been experiencing the journey from marketing leader to CEO. Agile Marketing Advantage.

Enterprise Management 61

Enterprise Management Planning Marketing Attribution Work Management 61

Webbiquity

JULY 26, 2010

What Works ( Vendor Government PR Trends Spending Release ). Skill Set For Content Marketing: Number Crunching and A Gut Feel , March 4, 2010. Mi6Agency Marketing ( Emarketing CMO Demographics Case Study Audience Twitter Aging ). How to Calculate Social Marketing ROI , June 24, 2010. June 30, 2010. July 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

chiefmartech

AUGUST 14, 2017

But my hope is that such a pragmatic, vendor-agnostic conference at the intersection of marketing, technology, and management will be valuable and appealing to you too. Here’s what you can expect at MarTech in Boston , October 2-4… Keynotes that frame the big picture of marketing transformation. .”

Work Management 47

Work Management Marketing Management Planning Marketing Automation Services 47

Heinz Marketing

MAY 13, 2019

We were thrilled this last time to talk to Karen Steele , CMO at LeanData Inc. I asked her to share how the concept of Revenue Operations can now span beyond acquisition marketing as well as sales and how it can impact customer success and account management teams as well. Matt: Who should own this in the organization.

Top of Funnel 48

Top of Funnel B2B Thought Leadership B2B Sales Digital Marketing Funnels 48

Full Circle Insights

JULY 27, 2021

As an extension to Full Circle’s existing Funnel Metrics and Attribution software, the Digital Source Tracker identifies a prospect’s digital touchpoints and uncovers the most effective digital campaigns that are driving acquisition, opportunity creation, and revenue.?This Optimizing Marketing Outcomes Over Time. Additional Resources.

Full Circle Insights 98

Full Circle Insights Lead Ranking Sales Management Marketing Attribution 98

Full Circle Insights

JANUARY 13, 2021

As an extension to Full Circle’s existing Funnel Metrics and Attribution software, the Digital Source Tracker identifies a prospect’s digital touchpoints and uncovers the most effective digital campaigns that are driving acquisition, opportunity creation, and revenue. Optimizing Marketing Outcomes Over Time. CMOs: Now More than Ever.

Full Circle Insights 69

Full Circle Insights Lead Ranking Sales Management Marketing Attribution 69

chiefmartech

AUGUST 20, 2018

The crucial “ops alliance” between marketing, sales and customer service. ” Monique Bonner , SVP & CMO of Akamai will share her experience Developing a Martech Strategy that Serves Your Customers & Business. Distributed analytics and innovation at scale with “citizen technology.”

Enterprise Management 45

Enterprise Management Work Management Marketing Management Marketing Attribution 45

Adobe Experience Cloud Blog

JANUARY 3, 2017

If I apply my reasoning to marketing automation technology, for instance, it means that companies will begin to look for “engagement platforms” instead of marketing automation tools. Most of these applications are from different vendors, and there is no integration other than single sign-on between them.

Marketing AI 126

Marketing AI Marketing Automation Services Account Based Marketing Lead Ranking 126

chiefmartech

MARCH 14, 2017

(By the way, it’s not too late to enter your marketing stack or “hacking marketing” essay if you want to contribute!). You’ll also have the opportunity to mingle with over 100 marketing technology vendors and servivce providers — of course, over complimentary beer, wine, and other beverages. (I’m

Enterprise Management 48

Enterprise Management Planning Work Management Marketing Management 48