accelerate agency

DECEMBER 7, 2021

The job of the CMO is arguably the most difficult in the C-suite. The average CMO lasts just 20 months, so they have to move fast to make an impact. What does a SaaS chief marketing officer do on a regular basis? Here, a CMO is likely to take a goal-driven approach to planning.

Marketing Budget 52

Marketing Budget CMO Enterprise Management Marketing Analytics Tools 52

accelerate agency

DECEMBER 7, 2021

The job of the CMO is arguably the most difficult in the C-suite. The average CMO lasts just 20 months, so they have to move fast to make an impact. The marketing industry, too, has become increasingly complex over the past two decades, and the CMO’s role has grown exponentially. . Customer acquisition.

Marketing Budget 52

Marketing Budget CMO Enterprise Management Marketing Analytics Tools 52

Martech Advisor

AUGUST 20, 2019

Marketers are at a crossroads in their careers with the Chief Marketing Officer (CMO) position seemingly under threat. While some brands are doing away with the CMO position altogether, others are making strategic changes to their organization structures. have recently done away with the CMO position, reports AdAge.

CMO 46

CMO Positioning SWOT Work Management 46

Marketing Insider Group

SEPTEMBER 1, 2020

In Agile marketing, we measure marketing output by looking at metrics such as: Cycle Time , Efficiency , and Throughput. Business Outcomes : the impact of marketing on the business. Measuring and reporting on marketing output is relatively easier for marketers. Overall Marketing. Brand Marketing.

Planning 246

Planning Work Management Marketing Management ROAS 246

Golden Spiral

APRIL 1, 2022

The average tenure for a CMO has fallen further, to just 40 months , the shortest in the C-Suite. The Changing Role of the CMO. The Impact of Marketing Automation on Marketing and Sales. In addition, companies should be taking a closer look at: Customer retention vs. customer acquisition. The Data-Driven CMO.

Top of Funnel 62

Top of Funnel Paid Search Agency Work Management Paid Content 62

Outgrow

NOVEMBER 30, 2022

Building an effective marketing funnel for B2B. Relying solely on paid marketing campaigns. Optimizing your customer acquisition funnel: The Dos and Don’ts. Predictive Marketing and the Future of AI. About our guest: Shoham Eckhaus is the chief strategy office & CMO at Penguin , a B2B Tech Digital Marketing agency.

Work Management 52

Work Management Paid Search Agency Enterprise Management Demand Generation Agencies 52

The Marketing Blender

MAY 4, 2021

What, exactly, does a fractional CMO do? or “It feels like we’re not getting the ROI out of our marketing,” it might be time to consider hiring a fractional Chief Marketing Officer. CEOs are looking for solutions when sales start to falter or marketing efforts are falling flat, especially when you need to stay within a budget.

CMO 98

CMO Work Management Marketing Budget Marketing Management 98

Vision Edge Marketing

DECEMBER 19, 2013

These marketers focus on improving and implementing changes that will maximize the organization’s success and enable it to stay abreast or even ahead of market, customer, and competitor moves. . Product adoption/acceptance, customer acquisition, customer retention, customer growth, market share, etc.

Lead Scoring 100

Lead Scoring Lead Ranking Service Generation 100

SnapApp

APRIL 4, 2018

Not only does this give you a definitive view of the lead quality, it can highlight potential weakness in bottom funnel marketing content, and/or sales close rates. . 8: Customer Acquisition Cost (CAC). . This metric is critical for B2B companies to determine the effectiveness and ROI of your inbound and outbound marketing campaigns.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

DemandBase

SEPTEMBER 17, 2018

Speaker: Jessica Fewless, VP, ABM Strategy, Field & Channel Marketing, Demandbase. Join last year’s Dreampitch winners and learn how Effective ABM strategies extend beyond user acquisition and impact the customers’ full experience with your company. Speaker: Randy Frisch President & CMO, Cofounder, Uberflip. #1

Account Based Marketing 45

Account Based Marketing ABM DemandBase CMO 45

accelerate agency

FEBRUARY 17, 2023

By creating a specific SaaS marketing plan, you’ll be able to keep a sharp focus on maintaining relationships across the customer lifecycle, instead of concentrating largely on acquisition. A SaaS marketing strategy is owned by your CMO, and the plan is owned by a marketing manager. All of which drives extra sales!

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

By creating a specific SaaS marketing plan, you’ll be able to keep a sharp focus on maintaining relationships across the customer lifecycle, instead of concentrating largely on acquisition. A SaaS marketing strategy is owned by your CMO, and the plan is owned by a marketing manager. All of which drives extra sales!

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

accelerate agency

FEBRUARY 17, 2023

By creating a specific SaaS marketing plan, you’ll be able to keep a sharp focus on maintaining relationships across the customer lifecycle, instead of concentrating largely on acquisition. A SaaS marketing strategy is owned by your CMO, and the plan is owned by a marketing manager. All of which drives extra sales!

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

Martech Advisor

NOVEMBER 6, 2019

In this article, Leela Srinivasan, CMO, SurveyMonkey, shares insights from SurveyMonkey’s Second Annual Curiosity Conference. Attract, Engage, and Delight—these are the three components of HubSpot’s widely publicized marketing flywheel model. Learn More: 5 Public Sector Marketing Moves for Better Citizen Engagement.

Enterprise Management 48

Enterprise Management Top of Funnel Paid Search Agency Planning 48

Envy

JULY 5, 2018

Originally posted on CIO Magazine : Many startups are in a mad rush to hire their CMO to take care of ‘marketing.’ Problem is twofold: First, there simply aren’t enough good CMOs around, and those that are great demand an equally fabulous remuneration package. Do you need a CMO now? Can you handle it? Phase 1: Test.

Startups 80

Startups CMO Multi-Channel PPC 80

The Marketing Blender

APRIL 22, 2021

An outsourced CMO brings years of experience to help you accelerate your revenue growth and optimize your business development without incurring the cost of an executive salary. CEOs are looking for solutions when sales start to falter or marketing efforts are falling flat, especially when you need to stay within a budget.

CMO 52

CMO Work Management Marketing Management Paid Search Agency 52

Moz

AUGUST 7, 2019

We grew from 19k monthly organic sessions to over 100k monthly organic sessions in approximately 14 months, leading to an acquisition by Outreach.io. We validated our hard work by measuring organic growth (traffic and keywords) against our email list growth and revenue, which correlated positively, as we expected. The outcome?

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Outbrain

AUGUST 1, 2019

landed in none other than Queens this week for it’s inaugural Grow Commerce New York, well-attended by the “high-growth and at-scale retail brands” to watch. Brainy Tip: Don’t be afraid to shift toward traditional forms of marketing, so long as you have a strong digital presence beforehand. Image: Giphy.

Marketing Budget 33

Marketing Budget Terms and Conditions Budget Programs Paid Search Agency 33

Outgrow

NOVEMBER 1, 2022

Why traditional B2B marketing attribution is broken and what you can do about it. Boosting customer acquisition for SaaS through a freemium model. About our guest: Brendan Hufford is the Founder of Growth Sprints and Growth Marketer at ActiveCampaign. The growing reliance on AI.

Top of Funnel 52

Top of Funnel Marketing AI Marketing Funnels Advertising Agencies 52

Martech

APRIL 19, 2022

“What we’ve noticed over the years is that there is a gap in many demand gen machines,” said Shachar Radin Shomrat, CMO of Deepcrawl, in her presentation at The MarTech Conference. “It’s time for marketers to prioritize organic channels,” she added. . In others, it exists, but is underperforming.”

Demand Generation 115

Demand Generation Demand Allocation Marketing Websites 115

Convert

MARCH 2, 2022

Revenue optimization is managing acquisition, expansion, retention, and pricing strategies to boost long-term revenue growth. In e-commerce, profitability rests on 4 pillars: Supply Chain Optimization IT Modernization and Big Data Pricing and Revenue Management Customer Acquisition and Retention. Supply Chain Optimization.

Optimization 64

Optimization Lead Ranking Elasticity Work Management 64

Convert

MARCH 2, 2022

Revenue optimization is managing acquisition, expansion, retention, and pricing strategies to boost long-term revenue growth. In e-commerce, profitability rests on 4 pillars: Supply Chain Optimization IT Modernization and Big Data Pricing and Revenue Management Customer Acquisition and Retention. Supply Chain Optimization.

Optimization 52

Optimization Lead Ranking Elasticity Work Management 52

Zoominfo

SEPTEMBER 17, 2018

This podcast bills itself as a digital marketing podcast on SEO, eCommerce, online advertising, social media, and more. Growth Marketing Toolbox. The Growth Marketing Toolbox is a weekly podcast series exploring the best growth marketing tools and technology. The Growth Mapping Podcast.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

Directive Agency

MARCH 7, 2019

As the Chief Marketing Officer at Anaplan, a San Francisco based software company, Pergolino has been a pioneer in marketing and technological innovation, bringing a new wave of strategic methods to the field. Margaret Magnarelli.

Demand Generation Agencies 111

Demand Generation Agencies Enterprise Management Work Management Marketing Management 111

chiefmartech

AUGUST 5, 2019

First, Mike Volpe , CEO of Lola.com, will present From CMO to CEO: The Journey and Lessons Learned. After stints as CMO at HubSpot and Cybereason, Mike landed the top job at Lola.com. In the last year, he’s been experiencing the journey from marketing leader to CEO. 8 SESSIONS ON TECHNOLOGY & OPERATIONS.

Enterprise Management 61

Enterprise Management Planning Marketing Attribution Work Management 61

Terminus

DECEMBER 15, 2020

This is especially true in marketing. As a CMO turned early-stage investor, marketing leaders at companies of all sizes would regularly ask me: which is more important, demand-gen, or branding? In today’s climate, customer retention is the new acquisition. If you want to know where B2B is going, just take cues from B2C.

Demand 36

Demand Top of Funnel Brand Identity Branding 36

6sense

DECEMBER 10, 2021

In a crowded market of HR platforms, employee experience platform Kazoo knew it needed to out-market the competition. The company rebuilt its go-to-market strategy, put 6sense at its core, and set on a transformational path to maximize the available opportunity. The company had to reevaluate its go-to-market approach.

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

SnapApp

DECEMBER 12, 2017

The marketing industry is embracing deeper analytics, integrations that align teams targeting leads at different stages of the funnel, and AI that can predict the results of a campaign and auto-optimize in real-time without human intervention. . . Ron Sela Consulting | Growth Marketing Advisor. . . Vengreso | CMO. . .

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

Convert

JULY 10, 2023

You heard whispers of the CMO cutting your budget and allocating it to PPC. Or when the discount is designed to move the needle for the prospective customer (get them to add a product) but completely breaks your unit economics and your acquisition cost? E.g. is there value in testing to optimise retention, not just acquisition?

Buy 40

Buy Work Management Validation Ideal Customer Profiles 40

accelerate agency

FEBRUARY 26, 2023

It builds paid acquisition campaigns on Facebook, Google, Bing, and LinkedIn to help you increase revenue via new acquisition channels, and improves your PPC campaign targeting to reduce wasted spend. It works with VC-backed startups as well as big brands, and specializes in growth hacking to help you achieve rapid growth.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

It builds paid acquisition campaigns on Facebook, Google, Bing, and LinkedIn to help you increase revenue via new acquisition channels, and improves your PPC campaign targeting to reduce wasted spend. It works with VC-backed startups as well as big brands, and specializes in growth hacking to help you achieve rapid growth.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

It builds paid acquisition campaigns on Facebook, Google, Bing, and LinkedIn to help you increase revenue via new acquisition channels, and improves your PPC campaign targeting to reduce wasted spend. It works with VC-backed startups as well as big brands, and specializes in growth hacking to help you achieve rapid growth.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

Unbounce

FEBRUARY 19, 2019

We want the kind of page that won’t embarrass you when you bring it home to your CMO. On the landing pages for their online courses , edX’s Senior Growth Marketer Josh Grossman chose to pare the message down to just the main points he wanted to visitors to take away. Seriously, these things keep us up at night.

Landing Pages 145

Landing Pages Paid Search Agency Click Rate Conversion Rate 145

SnapApp

JULY 7, 2017

R onSela.com | Growth Marketing Consultant. . . When we can identify an interactive content piece that has strong link earning potential, ties in directly with the business's core audience, and can potentially drive customer acquisition - that's a home run project. FoodLogiQ | CMO. . . HealthJoy | CMO. . .

Sales Qualified Leads 118

Sales Qualified Leads High Quality Lead Top of Funnel Paid Content 118

ANNUITAS

APRIL 13, 2023

So, when rationalizing what is ‘in’ and what is ‘out’ of the purview of the Chief Growth Officer, the line becomes those actions that are ‘outside-in’ vs. ‘inside-out.’ This conveys a sense of cross-functional teams working together against the goal of customer acquisition and where there is no ambiguity of the objectives of each team.

Lead Ranking 130

Lead Ranking Top of Funnel Enterprise Management Work Management 130

chiefmartech

FEBRUARY 14, 2019

We’ll follow with a fireside chat with the remarkable Ann Lewnes, CMO of Adobe , discussing the balance of creative and analytics, the interplay of technology and talent, ways in which marketing organizations are evolving structurally, and the trends in the industry that inspire her most.

Enterprise Management 41

Enterprise Management Work Management Marketing Management Marketing AI 41

chiefmartech

MARCH 14, 2017

And, most importantly, how can marketers and marketing technologists harness the tension of this marketing yin-and-yang to achieve maximum impact on their brands? We’ll discuss issues such as: How does CMO-level strategy get mapped into marketing technology capabilities?

Enterprise Management 48

Enterprise Management Planning Work Management Marketing Management 48