CMO Salary Data Suggests Declining CMO Influence?

Marketing Insider Group

What does a CMO’s (chief marketing officer) salary have to do with their influence? It’s evolving, and so must the role of the CMO. There has been a decline in CMO salaries since 2000, while technology roles earn much more. A dramatic nosedive for CMO salaries.

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CMO Spotlight: Randy Frisch at Uberflip


Just before the ball dropped, launching us into 2020, we here at Oracle CX Marketing got on the phone with Randy Frisch, CMO at Uberflip. 3: Why did you want to become a CMO? RF: To be honest, I didn’t always have a desire to be a CMO. Being a CMO is kind of just gravy.

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Greg Head, Infusionsoft CMO: 2 Metrics to Better Understand Your Customer Acquisition Cost and Lifetime Value

Crimson Marketing

To determine the answer, says Greg Head, CMO of leading email marketing and sales platform Infusionsoft, you must first arrive at a true understanding of both your Cost of Acquisition of a Customer (CAC) and the Lifetime Value of a Customer (LTV). Greg Head is the CMO of Infusionsoft. The post Greg Head, Infusionsoft CMO: 2 Metrics to Better Understand Your Customer Acquisition Cost and Lifetime Value appeared first on.

What, exactly, does a fractional CMO do?

The Marketing Blender

What, exactly, does a fractional CMO do? An outsourced CMO brings years of experience to help you accelerate your revenue growth and optimize your business development without incurring the cost of an executive salary. What is a fractional CMO? What does a fractional CMO do?

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Lead Gen and Engagement: Find your Marketing Sweet Spot

Speaker: Dawn Colossi, CMO, FocusVision

Now that recent studies have shown that 49% of companies achieve a higher ROI by focusing on engagement over acquisition, there’s a shift from lead counts, lead quality to engagement. A shift is occurring for B2B Marketers. We were measured by the number of leads we generate.

Follow the money: CMO budgets for martech and marketing operations


But it is why I always look forward to Gartner’s annual CMO Spend Survey report. Allocation of budget is a CMO’s way of “voting with their wallet” for what they think is most important.

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Content Strategy Before Technology Acquisition

Sales Engine

As Sanjay Dholakia, CMO at Marketo, says in that same webinar, marketing is "business to human" at the end of the day, and it's vital to keep in mind that people are people, "human beings whether they're buying pants, a car or software for their business." Content marketing gurus all seem to be talking about the need to create experiences for marketing to engage with buyers, but what does that mean to the average B2B company?

3 priorities and 25 challenges for CMO’s


CMO’s plan a +12.2% for traditional advertising in next 12 months ( CMO Survey ). of digital marketing budget goes to social media (CMO Survey). can prove quantitative impact (CMO Survey). It’s elevating the importance of the Chief Marketing Officer (CMO) as strategist, innovator, and buyer of advisory services and technology. Greater measurability with digital marketing is making the CMO more accountable. It’s giving CMO’s a much bigger “to do” list.

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How to Hire a CMO Who Is a Perfect Fit for Your Company

Single Grain

The Chief Marketing Officer (CMO) is a crucial position for every organization, but hiring a CMO is more challenging than any other C-level position. What Is a CMO? A CMO directly reports to the chief executive officer (CEO). The CMO of the 21st Century.

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Integrated Marketing, the Number 65 and Why it is so Significant for Every CMO


Number 6 lends its attributes of stability and grace, acquisition, love of home and family, protection, care and nurturing, reliability and responsibility, integrity and honesty. Let's Start With the B2B CMO Side First. The article's subtitle said it all and should come as no surprise to any B2B CMO: " B2B purchasing decisions increasingly trace complex journeys, challenging the long-standing practices of many sales organizations."

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Q&A with Will McInnes, CMO at Brandwatch


30-second summary: Will McInnes, Brandwatch’s global CMO, brought over a decade of martech experience to Brandwatch when he joined the company in 2013. Will McInnes is CMO of digital consumer intelligence company Brandwatch.

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Demandbase Reveals Major Acquisitions, Deviates focus from ABM


On the 4 th of May 2021, Demandbase announced two major acquisitions including integration with InsideView into a broad B2B go-to-market offering and with technographics provider DemandMatrix. He emphasized that acquisitions this time are different from that of Engagio.

Forrester Acquisition ‘The Sirius Way’


SiriusDecisions will be acquired by Forrester for $245 million to aid in creating a robust platform that guides companies and Chief Marketing Officers (CMO) to drive business growth in this customer oriented era. This acquisition will give way to expansion opportunities across regions and industries. Colony, Forrester’s chairman and Chief Executive Officer (CEO), the decision to make the acquisition was driven by their clients.

What, Exactly, Does a Fractional CMO Do for My Business?

The Marketing Blender

An outsourced CMO brings years of experience to help you accelerate your revenue growth and optimize your business development without incurring the cost of an executive salary. This is where a fractional CMO steps in, figuratively and often literally, into their business.

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Data-Driven Success: Informatica Ups Customer Acquisition

Aberdeen HCM Essentials

A story about a tech company improving their customer acquisition metrics through the strategic use of data is a happy ending that B2B marketers and sales reps, and probably not many other folks, enjoy reading. By ultimately aligning Marketing and Sales in their evolving intent data-infused approach to engaging in-market prospects, the firm not only improved customer acquisition rates, but did so at a pace that ensured they got it right at each phase of implementation.

What Facebook and Salesforce’s recent acquisitions mean for email


First, Salesforce acquired Slack, a business communication platform – its biggest acquisition to date. But its acquisition of Kustomer proves how much the social media platform understands the power of email in building customer loyalty and engagement.

A Helping Hand and Then Some For the Data Driven CMO


The modern CMO is now evaluated by their ability to leverage data and technology to drive concrete business results. For CMOs, maintaining a silo around the single entity that controls the majority of their budget limits the ability to connect the dots between customer acquisition, retention and return. Agencies must expand into this role if they want to maintain viability in today’s evolving marketing ecosystem, but most importantly, the modern CMO needs this support.

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3 Attributes to Extend Your CMO Longevity

Measure Up Marketing

As 2013 winds down and we prepare to enter 2014, there are bound to be a few changes in the CMO line up. You say, that’s not news, CMO tenure is always a bit tenuous. In SpencerStuart’s 8th Annual CMO Tenure Study, it was reported that CMO tenure is now nearly 4 years, compared to just 2 years back in 2006. While CMO tenure varies across industries, there are several attributes long- tenured CMOs share.

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Why the CMO Is So Vital In the Brand/Agency Relationship


Enter the CMO. As if the CMO doesn't have enough on his or her plate, they need to be fully cognizant of this ever-shifting dynamic between their brand and their agency(s) and the effects it can and is having on the entire organization. “Whether it’s the digital agency that’s helping us drive our acquisitions or the creative team, each is immersed with our internal marketing team,” says Patrick Adams, head of consumer marketing, PayPal, North America.

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Fractional CMO: The Ultimate Guide to Hiring an Outsourced Marketing Executive

Pearl Digital Marketing

For companies looking to get CMO-level involvement and expertise but are not yet at a size at which getting a full-time CMO is viable, a fractional CMO can be a practical choice. What is a fractional CMO? A chief marketing officer (CMO) is not only a marketing manager but is also the leader of all marketing-related elements. The CMO works with all teams, such as IT, human resources, finance, sales, and customer service. What does a fractional CMO do?

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ion interactive GM Mary Ward Promoted to CMO of ScribbleLive


Mary will make her first official appearance as ScribbleLive CMO at this week’s Oracle Modern CX Conference in Chicago. Her experience in Account Services led to her role as General Manager post-acquisition, and we know that her expertise will continue to support global initiatives in this exciting new phase of ScribbleLive. The post ion interactive GM Mary Ward Promoted to CMO of ScribbleLive appeared first on ScribbleLive.

Your Consumer Is the New CMO

Martech Advisor

Most of us are doing a pretty good job when it comes to market, consumer and audience segmentation for the purposes of new customer acquisition and product adoption. If you’re ready to make room at the conference table for your new CMO, the first step may be to build a protocol and best practices around harnessing your current customer data.

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3 Pivotal Ways CEOs can Facilitate CMO Success in 2020

Martech Advisor

There has been a shift in the CMO’s role – from being focused on external communications and new customer acquisitions traditionally, to owning the customer experience across all touchpoints today. What’s the CMO Role in 2020?

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Any CMO who wants to understand how to really harness martech should read this book


Twilio provides a higher layer of API services for communications and email (and, with their recent acquisition of Segment, customer data routing). The post Any CMO who wants to understand how to really harness martech should read this book appeared first on Chief Marketing Technologist.

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Does your startup really need a CMO?

Marketing Envy

Originally posted on CIO Magazine : Many startups are in a mad rush to hire their CMO to take care of ‘marketing.’ Don’t feel pressured to hire a CMO just because other startups do, or because your investors want you to. Do you need a CMO now? Some common reasons startups feel the need to hire a CMO: To attract your first round of clients/users. Determining which stage you are in and your immediate needs will help you establish whether you need a CMO.

How HubSpot's Report-Based Acquisition Campaign Hit 150% of Our Lead Goal in 30 Days


Acquisition marketing campaigns are critical to bring in new customers and revenue. I wrote this post to share with you how we crafted our latest acquisition campaign to hit and exceed our acquisition targets.

Mission Impossible: Making Hard Choices as a First-time CMO (Part 2)

DiscoverOrg Sales

Fear isn’t a luxury the CMO can afford. Today’s CMO position – “ a minefield where many talented executives fail ” – requires the courage of conviction to survive. If you’re a first-time CMO, this goes double. Driving customer acquisition and sustained revenue growth requires strong follow-up (and follow-through). A fearless CMO has the courage to honestly assess what’s working and what isn’t, and make changes where needed.

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How to Optimize the Customer Experience With Behavioral Data (with Scott Sanborn, Lending Club COO & CMO)

Crimson Marketing

In this edition of Moneyball for Marketing, Lending Club COO & CMO Scott Sanborn joins us to discuss how martech is changing customer acquisition cost, customer lifetime value calculation and customer satisfaction optimization: Optimal engagement: Scott shares how Lending Club analyzes credit, application and behavioral data from different sources, in real time, to optimize the customer experience and determine the buyer journey to verification.

5 Social Media Strategy Questions Every CMO Needs to Answer in 2021


Social media hit historical highs in the CMO budget this year. In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey , and marketers anticipate spending will remain close to this new high level as we enter the new year.

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Mick Hollison, CMO: How To Accelerate Sales Using Marketing Analytics [Podcast]

Crimson Marketing

This is the basic philosophy of sales acceleration platform in a world where the marketing and sales ends of the customer acquisition funnel are looking more and more alike. Mick Hollison, CMO at, shows how data science—especially marketing analytics—enables sales and marketing teams to unlock the high level performance potential they need to win. The CMO pops his company’s hood and gives us a look at its predictive marketing analytics engine. .

Oxford University Press former CMO weighs in on martech challenges, trends, and predictions


Companies will begin merging : Scollans noted the recent acquisition of Marketo by Adobe as a trend she feels will shape the future of martech. “We’re The post Oxford University Press former CMO weighs in on martech challenges, trends, and predictions appeared first on ClickZ.

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The Martech Show Episode #10: Lessons from a Fortune 50 CMO on Agile Marketing, Martech & More


He joined as the CMO of Aetna in 2016, digitally transforming the organization through its acquisition by CVS. Season #1 of The Martech Show concludes in Episode #10 with a terrific conversation with David Edelman , truly one of the the pioneers of modern, martech-powered marketing.

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CMO Spend in the Current Economic Climate and Plans for 2021

V12 Data

Marketing departments are certainly no exception and have been forced to balance between cutbacks in spend while still maintaining acquisition and retention strategies to thrive during these difficult times. Blog CMO Marketing Spend 2020 Coronavirus Marketing

Katy Keim, Lithium’s CMO: How to Create Brand Advocates from Your Social Media Strategy [Podcast]

Crimson Marketing

Katy Keim, CMO of social media engagement software leader Lithium, joins Moneyball for Marketing to share the following insights into online customer brand experience building: Experience Game Changers: Katy cites some of the metrics and marketing analytics associated with customer experience and service expectations from mobile and online interactions, and explains why Skype and Google have changed the service environment even for traditional businesses.

The Impact of Peer Engagement on The Customer Buying Journey

Measure Up Marketing

We live in a peer-bound world,” says Chandar Pattabhiram, CMO for Coupa. Most business leaders and Marketing and Sales professionals today understand the impact that peer reviews and stories make on the customer bying journey, including the B2B purchase journey.

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Quotable Moments from Two ABM Podcasts with Jon Miller (CMO and CPO, Demandbase)


Jon joined Demandbase in June 2020 with the acquisition of Engagio, an ABM SaaS company he co-founded. The post Quotable Moments from Two ABM Podcasts with Jon Miller (CMO and CPO, Demandbase) appeared first on Account-Based Marketing – Demandbase

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Martech jumps to 29% of the CMO’s budget in Gartner’s 2018-2019 survey


When Gartner’s annual CMO Spend Survey for 2017-2018 came out last year, many people seized on the fact that the money CMOs allocated for marketing technology had dropped to 22% of their budget , on average, down from 27% the year before. But if you were concerned — or hopeful, for those naysayers out there — that martech was waning, Gartner’s new CMO Spend Survey for 2018-2019 delivers evidence to the contrary. Marketing technology acquisition and use (34%).