The Ultimate Guide to PPC
Hubspot
AUGUST 8, 2019
This means more clicks and a greater chance of conversion.” - Laura Mittelmann, Paid Acquisition at HubSpot. Search Engine Marketing (SEM). Search Engine Marketing (SEM) refers to any digital marketing (paid or unpaid) done on a search engine, like Google, Yahoo or Bing. It’s equal to Maximum Bid x Quality Score. Quality Score.
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