6 SEO KPIs Every Search Marketer Should Know
Hubspot
OCTOBER 26, 2020
There are a lot of high purchase intent keywords where the ROAS (return on ad spend) in pay per click ads does not make business sense. Laura Mittelmann, a marketing manager on the paid acquisition team at HubSpot, says, "CPC tells me how much on average I'm paying for a click. Clickthrough rate (CTR).
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