6 SEO KPIs Every Search Marketer Should Know
Hubspot
OCTOBER 26, 2020
Laura Mittelmann, a marketing manager on the paid acquisition team at HubSpot, says, "CPC tells me how much on average I'm paying for a click. Clickthrough rate (CTR). Clickthrough rate reveals how often people who view your ad end up actually clicking it. Cost per acquisition (CPA).
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