Deepening B2B customer relationships with “the funnel beyond the funnel”

Biznology

When asked, the typical B2B marketer will say that 80-85% of their effort goes to customer acquisition. Focusing on the funnel beyond the funnel translates to lower customer acquisition costs, lower churn rates, higher lifetime value, and a powerful brand.

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10 of the Best Customer Data Platforms to Power Cross-Channel Marketing

Oktopost

Think of it as a CRM on steroids, in the cloud; connected to and feeding your customer or lead acquisition platforms with data in real-time. . Clients also praise Optimove’s ability to reduce churn rate.

7 SaaS KPIs You Need to Track in 2017

Hubspot

Even the poorest segment is projected to see a compound annual growth rate of 19.7 In order to stand out, SaaS vendors need to be smart about their marketing strategies. 3) Lead-to-Customer Rate. Consider the importance of lead-to-customer rates. 4) Churn.

What are The Challenges and Strategies For B2B SaaS Marketing?

Unbound B2B

Companies dealing in enterprise SaaS are also a force to contend with, for any mid-sized SaaS vendor that intends to break into that space. New customer acquisition remains a top priority for SaaS businesses. Losing existing relationships with current vendors. Introduction.

How Do You Market Your SaaS Business? and Challenges Faced by SaaS Marketer

Unbound B2B

Companies dealing in enterprise SaaS are also a force to contend with, for any mid-sized SaaS vendor that intends to break into that space. New customer acquisition remains a top priority for SaaS businesses. Losing existing relationships with current vendors. Introduction.

thinkAnalytics Helps Marketers Optimize Customer Treatments

Customer Experience Matrix

As I mentioned in my post on PegaSystems’ acquisition of Chordiant , I’ve been planning for months to write about the thinkAnalytics recommendation system. Its most common applications, churn reduction for telecommuncations companies and content recommendations for video-on-demand services, are in situations where customers explicitly identify themselves, so this is not an issue. The system can also import external predictive models from vendors such as SAS and SPSS.

How Paycor Hit Pay Dirt: Align Sales and Marketing (Part 2)

emedia

Work to become a partner with Sales through the entire process, not just through acquisition of Marketing-Qualified Leads. Your house list alone undergoes at least 10% churn annually; B2B churn rates average 17%, according to a recent report by Salesforce Research and LinkedIn.

How Paycor Hit Pay Dirt: Align Sales and Marketing (Part 2)

emedia

Work to become a partner with Sales through the entire process, not just through acquisition of Marketing-Qualified Leads. Your house list alone undergoes at least 10% churn annually; B2B churn rates average 17%, according to a recent report by Salesforce Research and LinkedIn.

THE HACKIES: The case for a cloud-enabled business advisor

chiefmartech

Source: web and ad analytics, including external vendor). Are our customer success efforts affecting our churn rate? At NewPath Consulting, customer profitability is dictated by: Cost of customer acquisition.

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