ClickZ

FEBRUARY 27, 2020

Some of the most intelligent growth marketers in the industry are looking beyond the obvious ways AI can improve results to focus on the cutting edge “out of the box” ways AI can turbocharge their paid user acquisition performance. These areas—which collectively we will call Customer Acquisition 3.0—have Customer Acquisition 2.0

Acquisitions 99

Acquisitions Marketing AI Ideal Customer Profiles Cross-Selling 99

Zoominfo

MARCH 1, 2021

Although the company budget affects all departments, these specific KPIs pertain to marketing teams (and therefore sales, too): Customer acquisition cost (CAC) or Cost per acquisition (CPA) Return on investment (ROI) Return on ad spend (ROAS) Cost per click (CPC) — advertisement Marketing spend per customer.

Lead Ranking 207

Lead Ranking Paid Content Marketing Qualified Leads Cost per Acquisition 207

Zoominfo

JUNE 28, 2023

Here are some KPIs to consider when first creating your GTM strategy: Customer Acquisition Costs (CAC) : The CAC is the total spend across channels to bring on a new customer. Churn Rate: The churn rate shows how many customers you lose during a given period.

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Work Management Marketing & Strategy 130

Valasys

JULY 21, 2020

In order to increase your CLV, you can increase your Return on Advertising Spend (ROAS) for your repeat purchasers, segment your customer lifetime value and recalculate extended customer lifetime value, improve your average order value and encourage your existing customers for repeat purchases. 7) Customer Acquisition Cost (CAC).

Lead Ranking 80

Lead Ranking B2B Lead Scoring Churn Rate 80

Valasys

MARCH 24, 2023

Churn Rate: The percentage of customers who stop doing business with your company over a given period of time. Referral Rate: The percentage of customers who refer new customers to your business. Repeat Purchase Rate: The percentage of customers who make more than one purchase from your company.

Lead Management 52

Lead Management Work Management Marketing Management Sales Qualified Leads 52

SnapApp

APRIL 4, 2018

Not only does this give you a definitive view of the lead quality, it can highlight potential weakness in bottom funnel marketing content, and/or sales close rates. . 8: Customer Acquisition Cost (CAC). . Cost of Customer Acquisition (COCA) – When determining the effectiveness of paid Search, Display, Social Media Campaigns etc.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Tomorrow People

MAY 24, 2022

Competitive win rate. Customer acquisition and conversion rate. Product adoption and retention rate. Pay close attention to things like your channel ROI (Return on Investment) and ROAS (Return on Ad Spend). Revenue and market share. Number of product trials. Feature usage (% of unique feature users, avg.

Webinar Metrics 177

Webinar Metrics Product Marketing & Strategy Paid Search Agency 177