Aberdeen

JANUARY 24, 2020

A constructive business culture, close-knit relationships with customers, and exceptional service are essential to keep your customers delighted and avoid high churn rates. According to Marketing Insider Group , 73% of people claimed CX to be an essential factor in their purchase decisions. However, only 49% of U.S.

B2B Marketing 83

B2B Marketing Trends Intent Data Paid Search Agency 83

Single Grain

JANUARY 6, 2020

Video helps your customers understand what they can do with your product, thereby increasing the conversion rate and reducing the churn rate. These types of ads increase purchase intent by 18%. And site visitors who watch demo videos are 1.81x more likely to buy your services than non-viewers.

Work Management 103

Work Management Marketing AI Marketing Management Trends 103

Single Grain

JUNE 6, 2023

Focus your budget on high-intent keywords that indicate immediate purchase intent. These are the keywords that potential customers are likely to use when they are ready to make a purchase or take a desired action. In such cases, tracking the effectiveness of your marketing investment becomes even more crucial.

PPC 52

PPC Pricing Price Paid Search Agency 52

Single Grain

SEPTEMBER 22, 2023

Purchase Intent: This stage is still relatively distant from purchase intent. Keyword Strategy for This Stage In this stage, target keywords that indicate strong purchase intent. Purchase Intent: Purchase intent is very high at this stage, making it a top priority for optimization.

Top of Funnel 105

Top of Funnel Marketing Funnels Paid Content AIDA 105

Single Grain

AUGUST 4, 2020

Educating customers in all stages of the onboarding process, with the right strategies in place, can help with customer acquisition and retention, reduce churn rate and, most importantly, increase the MRR (monthly recurring revenue). How can you make it happen? Well, there are a couple of ways.

Conversion Rate 116

Conversion Rate Education Conversion Enterprise Management 116