How to Use Predictive Analytics for Better Marketing Performance
JULY 25, 2019
Churn Rate Prediction. Upselling and Cross-Selling Readiness. CAC or Customer Acquisition Cost. This helps to inform the next step in marketing or selling to a prospective lead based on predictions about their future buying habits. These estimates can help you to set budgets for customer acquisition, giving you a more accurate and expected ROI. 5) Churn Rate Prediction. 6) Upselling and Cross-Selling Readiness.
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