Churn Rate and Gartner - B2B Marketing Zone

Measure and Keep: 7 Key Customer Retention Metrics to Watch

Oktopost

SEPTEMBER 3, 2021

According to studies from Gartner Group , 80% of your company’s future revenue comes from just 20% of your existing customers. Then, multiply the result by 100 to get a percentage, which is your customer retention rate. Churn rate can be easily measured because it’s the inverse of your customer retention rate.

Churn Rate

Churn Rate Lead Scoring Lead Ranking Customer Satisfaction

Why Renew? Quantify Realized Value or Perish

The ROI Guy

JUNE 13, 2017

A 15% customer churn rate is the average performance for over 50% of current SaaS / Cloud providers (Pacific Crest 2016) ● It costs a hefty $1.13 A 15% customer churn rate is the average performance for over 50% of current SaaS / Cloud providers (Pacific Crest 2016) ● It costs a hefty $1.13 Did you know. ●

Churn Rate

Churn Rate Cross-Selling ROI Gartner

B2B Marketing Zone

Measure and Keep: 7 Key Customer Retention Metrics to Watch

Why Renew? Quantify Realized Value or Perish

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