60 Marketing Acronyms Every Industry Pro Should Know
Hubspot
JUNE 19, 2014
CAC: Customer Acquisition Cost. CoCA: Cost of Customer Acquisition (See CAC). CPA: Cost-per-Action. Examples of KPIs include CAC (Customer Acquisition Cost), blog traffic sources, and homepage views. Divide by the estimated churn rate (aka cancellation rate) for that customer. WOM: Word-of-Mouth.
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