40 Marketing KPIs Your Team Needs to Track


KPIs in this category involve sales the most but still greatly involve marketing teams: SQL to Quote Ratio Sales Team Response Time Funnel Conversion Rates Target Accounts Converted to Customers Quoted to Closed Customer Ratio Total Conversion Rate.

The Ultimate B2B Marketing Glossary

Marketing Envy

BR is your website and/or email Bounce Rate. Customer Acquisition Cost is the total amount you spent to acquire a new customer, usually including all your marketing and sales campaigns. Churn rate. It's an alternative metric to CPA. Open Rate (OR).


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What Metrics are important to your SaaS website performance

accelerate agency

Customer Churn. Working out your customer churn rate reveals how many customers have been lost over a period of time. If you’re sitting with a high churn rate (usually in double digits), you may need to conduct a fundamental revaluation of your product or business model.

8 Marketing KPIs every SaaS brand should track


We’re still early-stage here, but metrics to measure at product / market fit level include: Cost per Acquisition (CPA) / Customer Acquisition Cost (CAC). Churn.

Big List of Digital Marketing Acronyms


ATOM = Acquisition Through Online Marketing. BR = Bounce Rate – Percentage clicking on CTA or navigating to other pages on web site from landing page. CAC = Customer Acquisition Cost. CCR = Customer Churn Rate. CPA = Cost-Per-Acquisition/Cost-Per-Action.

Demystifying digital advertising campaign data


Click-through rate (CTR): Click-through rate (CTR) measures how many people clicked on your ads. Bounce rate: Bounce rate measures the percentage of users who land on your website, perform no action on the page and leave. Google calculates bounce rate as single-page sessions divided by all sessions, or the percentage of all sessions on your site in which users only viewed a single page and triggered only a single request to the analytics server.

Only B2B - Untitled Article

Only B2B

CAC: (Customer Acquisition Cost). CCR: Customer Churn Rate. CRO: Conversion Rate Optimization. CRO is a terminology used when using various testing and key optimization principles you improve your site conversion rate. CPA: Cost Per Acquisition or Cost Per Action. Cost Per Action is when advertisers pay only for a specified acquisition. LTV:CAC: Lifetime Value to Customer Acquisition Cost. Conversion Rate. CPA: Cost-per-Lead.

Marketing’s Battle: How Big Data and Marketing Technology Helps Win The Game

Crimson Marketing

By 2011 Paychex’s cost per acquisition (CPA) was rising. As a result, Paychex increased lead volume by 98 percent within the first year, and CPA declined 43 percent. As a result of anticipating customer needs, Paychex’s churn rate has dropped from 25 percent to under 7 percent. The best marketers are those who can quickly build a three-dimensional picture of markets and buyers.

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018


The faster the follow-up with an SQL, the higher the close rate. . The goal is to generate a campaign that has a low CPL, and high MQL-SQL conversion rate. . Not only does this give you a definitive view of the lead quality, it can highlight potential weakness in bottom funnel marketing content, and/or sales close rates. . 8: Customer Acquisition Cost (CAC). . Conversion rate, before and after. Overall conversion rates are not very meaningful. .

60 Marketing Acronyms Every Industry Pro Should Know


BR: Bounce Rate. Website bounce rate: The percentage of people who land on a page on your website and then leave without clicking on anything else or navigating to any other pages on your site. A high bounce rate generally leads to poor conversion rates because no one is staying on your site long enough to read your content or convert on a landing page (or for any other conversion event). CAC: Customer Acquisition Cost. CPA: Cost-per-Action.