40 Marketing KPIs Your Team Needs to Track

Zoominfo

KPIs in this category involve sales the most but still greatly involve marketing teams: SQL to Quote Ratio Sales Team Response Time Funnel Conversion Rates Target Accounts Converted to Customers Quoted to Closed Customer Ratio Total Conversion Rate.

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The Ultimate B2B Marketing Glossary

Marketing Envy

BR is your website and/or email Bounce Rate. Customer Acquisition Cost is the total amount you spent to acquire a new customer, usually including all your marketing and sales campaigns. Churn rate. It's an alternative metric to CPA. Open Rate (OR).

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What Metrics are important to your SaaS website performance

accelerate agency

Customer Churn. Working out your customer churn rate reveals how many customers have been lost over a period of time. If you’re sitting with a high churn rate (usually in double digits), you may need to conduct a fundamental revaluation of your product or business model.

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8 Marketing KPIs every SaaS brand should track

Strategic-IC

We’re still early-stage here, but metrics to measure at product / market fit level include: Cost per Acquisition (CPA) / Customer Acquisition Cost (CAC). Churn.

Big List of Digital Marketing Acronyms

TrueInfluence

ATOM = Acquisition Through Online Marketing. BR = Bounce Rate – Percentage clicking on CTA or navigating to other pages on web site from landing page. CAC = Customer Acquisition Cost. CCR = Customer Churn Rate. CPA = Cost-Per-Acquisition/Cost-Per-Action.

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Demystifying digital advertising campaign data

Choozle

Click-through rate (CTR): Click-through rate (CTR) measures how many people clicked on your ads. Bounce rate: Bounce rate measures the percentage of users who land on your website, perform no action on the page and leave. Google calculates bounce rate as single-page sessions divided by all sessions, or the percentage of all sessions on your site in which users only viewed a single page and triggered only a single request to the analytics server.

Only B2B - Untitled Article

Only B2B

CAC: (Customer Acquisition Cost). CCR: Customer Churn Rate. CRO: Conversion Rate Optimization. CRO is a terminology used when using various testing and key optimization principles you improve your site conversion rate. CPA: Cost Per Acquisition or Cost Per Action. Cost Per Action is when advertisers pay only for a specified acquisition. LTV:CAC: Lifetime Value to Customer Acquisition Cost. Conversion Rate. CPA: Cost-per-Lead.

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Marketing’s Battle: How Big Data and Marketing Technology Helps Win The Game

Crimson Marketing

By 2011 Paychex’s cost per acquisition (CPA) was rising. As a result, Paychex increased lead volume by 98 percent within the first year, and CPA declined 43 percent. As a result of anticipating customer needs, Paychex’s churn rate has dropped from 25 percent to under 7 percent. The best marketers are those who can quickly build a three-dimensional picture of markets and buyers.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

The faster the follow-up with an SQL, the higher the close rate. . The goal is to generate a campaign that has a low CPL, and high MQL-SQL conversion rate. . Not only does this give you a definitive view of the lead quality, it can highlight potential weakness in bottom funnel marketing content, and/or sales close rates. . 8: Customer Acquisition Cost (CAC). . Conversion rate, before and after. Overall conversion rates are not very meaningful. .

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

BR: Bounce Rate. Website bounce rate: The percentage of people who land on a page on your website and then leave without clicking on anything else or navigating to any other pages on your site. A high bounce rate generally leads to poor conversion rates because no one is staying on your site long enough to read your content or convert on a landing page (or for any other conversion event). CAC: Customer Acquisition Cost. CPA: Cost-per-Action.