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The Ultimate B2B Marketing Glossary


B2B (Business to Business) companies sell their products or services to other businesses, not to consumers. B2C means Business to Consumer, because surprise surprise, they sell directly to consumers. BR is your website and/or email Bounce Rate. Churn rate. It's an alternative metric to CPA.

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What Metrics are important to your SaaS website performance

accelerate agency

Customer Churn. Working out your customer churn rate reveals how many customers have been lost over a period of time. It gives you an idea of the number of customers that are still paying or subscribing to your service, and also lets you detail your retention rate at the same time. CPA (Cost per Acquisition).

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What is Growth Marketing? The Ultimate Guide in 2021

Goodish Agency

It basically means finding a unique strategy or tactic for acquiring traffic/customers at a very low cost per acquisition/conversion in a short amount of time. As opposed to the traditional marketing approach which focuses on the awareness and acquisition stage of the sales funnel, a growth marketing strategy won’t stop there.

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Marketing’s Battle: How Big Data and Marketing Technology Helps Win The Game

Crimson Marketing

Whether it’s acquiring new clients, retaining existing ones, or cross-selling additional products, Paychex leaves nothing to chance. By 2011 Paychex’s cost per acquisition (CPA) was rising. Paychex has an enviable 44-year history of steady success. companies with fewer than 100 employees.

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