LeanData

MAY 6, 2022

On the Summit’s opening day, LeanData co-founder & CEO Evan Liang sat down with Liz Arndt ; Senior Director, Global Inside Sales, Siemens Digital Industries Software, for the case study session, “Your Cheat Sheet for Demand Unit Transformation.” . What is the B2B Revenue Waterfall?

De-duping 96

De-duping Marketing Automation Services Lead Ranking B2B 96

Porch Group Media

MAY 4, 2021

Customer Acquisition. The top ranked marketing objective according to Nielsen’s research is customer acquisition. This doesn’t mean brands should stop focusing on acquisition, rather they need to work smarter, not harder. The post Customer Acquisition, Omnichannel Marketing and Data Quality first appeared on V12.

Acquisitions 84

Acquisitions Planning First-Mover Advantage Marketing & Strategy 84

DealSignal

APRIL 10, 2024

Comparing vendors on a third-party review website. This is something not typically provided by vendors—you would get this from your internal tech stack. ” Downloads of resources such as case studies and eBooks, especially those that are not simply informational and may indicate purchase intent. .”

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

TrustRadius Marketing

OCTOBER 27, 2022

One of the biggest professional commitments is the marriage between a vendor and a buyer. The software your team needs comes with a vendor relationship you’re going to foster, and like in real marriage you need to choose the right one. What is the Vendor Selection Process? Our Tips For Vendor Selection Criteria.

Enterprise Management 98

Enterprise Management Work Management Vendors Budget Programs 98

Valasys

JUNE 29, 2021

The solution seekers are offered case studies and white papers from the world’s most extensive Curated Content Platform by the Perpetual Engine containing over 4,00,000 unique assets spanning 2,000 categories. CONTENTgine will be able to collect a wealth of marketing analytics through this expansive content library.

Marketing Websites 52

Marketing Websites Lead Scoring Lead Ranking Intent-based Leads 52

Zoominfo

JULY 2, 2020

This new email list will send out thank-you emails, and then encourage them to download a case study. Poor customer acquisition: Marketers can find themselves sending email after email, with very few responses in return. As you do your research, identify which vendors are known for providing the best customer service.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Automation Work Management 113

Martech

MAY 4, 2022

They should analyze their visitors and determine how engaged they are with conversion-friendly content, such as pricing pages or customer case studies. This customer acquisition strategy focuses on delivering promotions — advertising, direct mail, content syndication, etc. ” Account-based marketing: A snapshot.

Account Based Marketing 106

Account Based Marketing ABM Webinar Metrics Effectiveness 106

Sage Marketing

APRIL 9, 2024

Their expertise in navigating the SaaS market’s challenges, from customer acquisition to retention strategies, is invaluable. As you evaluate potential partners, delve into their case studies and client testimonials to gauge their capability to drive growth and tackle complex marketing challenges.

CMO 52

CMO Work Management Marketing Management Startups 52

KoMarketing Associates

SEPTEMBER 3, 2015

Even I receive emails on a weekly (if not daily) basis asking if we would resell some other SEO vendor’s packaged service offerings. With more time and thought, here are some additional points to consider in the evaluation process, regardless of the vendor in question. How does the SEO vendor explain their process?

SEO 120

SEO Work Management Marketing Management Lead Ranking 120

NuSpark Consulting

MARCH 23, 2014

Traffic acquisition is obviously important, but finding scalable acquisition channels is becoming increasingly difficult. To achieve the same ROI marketers who only focus on acquisition have to work harder as digital advertising, search and social channels quickly become saturated.

Conversion Rate 100

Conversion Rate Conversion Optimization Multi-Channel 100

KoMarketing Associates

NOVEMBER 12, 2015

For general contact forms: Consider adding cross-links on the confirmation page to case studies, white papers, free research, and product information. For download requests (white paper submissions, etc.): Add links to related product marketing collateral, case studies, etc. SOCIAL MEDIA ASSETS. 404 ERROR PAGES.

SEO 120

SEO Content Marketing Marketing Management Paid Search Agency 120

Rev

NOVEMBER 1, 2023

Has a company ever selected your business as their preferred vendor simply because they are a software development company with over 5,000 employees, headquartered in the Northeast region and heavily invested in cloud-based ERP systems? Well, we hate to break it to you, but… your typical ideal customer profile isn’t gonna cut it.

Ideal Customer Profiles 78

Ideal Customer Profiles Account Based Marketing Thought Leadership Demand Generation Agencies 78

Belkins

JANUARY 10, 2021

CC the assistant C-level executives aren’t strangers to getting sales emails from vendors. So, if you’re only starting to target and engage C-level executives, you better join forces with a reliable acquisition partner who can help you avoid the pitfalls and score deals. It doesn’t mean they appreciate it.

Case Study 95

Case Study Case Studies Marketing Prospects Opinions 95

Porch Group Media

JANUARY 13, 2022

Leverage New Mover Marketing the Right Way for Customer Acquisition and Retention Deploy Effective New Mover Marketing Campaigns New Mover Marketing Case Study. Moving consumers often need to find new vendors for a variety of products and services. Meet Today’s New Movers Why New Mover Marketing? Meet Today’s New Movers.

First-Mover Advantage 52

First-Mover Advantage Planning Advertising Agencies Paid Search Agency 52

ClickZ

JULY 12, 2023

In this case study we learn from Ana Mourao, Global Customer Journey, at Stanley Black & Decker about the impact of CDP implementation on segmenting data, leveraging customer attributes and behaviors, and enabling dynamic customization of email content.

Lead Ranking 69

Lead Ranking Privacy Policies Work Management B2B Thought Leadership 69

Martech

MARCH 10, 2022

More and more, the buyer journey is conducted digitally: Two-thirds of B2B buyers say they are now “self-serving” more information before contacting vendors. 62% say they can now develop selection criteria or finalize a vendor list — based solely on digital content. a case study, additional zero-touch tactics/assets, etc.)

Account Based Marketing 105

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 105

6sense

DECEMBER 16, 2021

Amplifying relevance to existing customers ( according to Salesforce , 65% of buyers are likely to switch brands if a vendor doesn’t personalize their communications). Segmenting by Job Title: Display customer quotes from people in the same role, and link to case studies that show how you helped make their jobs easier.

Top of Funnel 62

Top of Funnel Marketing Websites Personalization Resource Management 62

Business Brainz

FEBRUARY 5, 2022

Account overview to reveal information like geographic presence, revenue size, date of incorporation, operating areas, employee size, key competitors, acquisitions and divestitures, and key decision-makers. Case studies to understand previous partnerships, target account’s long-term priorities and possible areas of alliance.

Planning 52

Planning Ad Building SWOT Case Study 52

Content4Demand

DECEMBER 12, 2019

These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. B2B buyers expect vendors to understand their needs, pain points and expectations. The Voting Lines Are Open The 2020 B2B’s Choice Award.

Peer-to-peer 54

Peer-to-peer Account Based Marketing ABM Content 54

RDIGS

JUNE 13, 2023

” Did you know that 90% of B2B buyers think it’s important for companies to provide useful content at all stages of the buying process, not just at the acquisition and purchase stage? This could include customized case studies, industry reports, or personalized email campaigns.

B2B Marketing 52

B2B Marketing Marketing AI Webinar Metrics Marketing & Strategy 52

Convince & Convert

APRIL 11, 2016

A great example of a relevant topic comes from a recent case study webinar covering a large automobile dealership. The webinar, titled Conquest Case Study: How Performance Toyota Increased new Vehicle Gross Profits and Sales , addressed a real pain point for automobile dealers; it attracted about 600 influencers and decision makers!

Webinar Metrics 100

Webinar Metrics Marketing Management Tips Case Studies 100

Single Grain

AUGUST 8, 2023

Reviewing successful or innovative programmatic advertising case studies can inspire your own ad campaign. To help spark new ideas, we’ll go over seven inspirational case studies that showcase the immense potential and remarkable results that programmatic advertising can deliver.

Case Study 52

Case Study Case Studies ROAS Advertising Agencies 52

Directive Agency

FEBRUARY 28, 2022

Cost per acquisition – this tells you the current cost associated all in with getting a new account. By pulling cost per acquisition you can then calculate how much you could reduce this number by growing current customers. Since customer marketing can make a big impact on client retention this is an important one to speak to. .

Ideal Customer Profiles 52

Ideal Customer Profiles Work Management Marketing Management Cost per Acquisition 52

Walker Sands

AUGUST 1, 2022

But salespeople and CMOs at tech vendors and publishers play a different role. In those cases, we would want to speak to the growth person, the performance marketing person or somebody who’s smart — it doesn’t have to be the CTO. You mentioned acquisitions and product launches. They’re selling their inventory.

Work Management 52

Work Management Marketing Management Media Paid Search Agency 52

Belkins

JULY 28, 2020

Therefore, they try not to be reliant on the vendor’s influence and make decisions based on what they can dig up on each potential vendor. For example, Prospect A becomes convinced to make a buying decision only after three case studies and a call with your CEO. Collaborate, not push. Content management.

B2B Sales 65

B2B Sales Work Management Effectiveness Marketing Management 65

KEO Marketing

JUNE 14, 2016

In a world where buyers are up to 70% of the way through their purchasing journey before contacting the vendor, video can help seal the deal and convince customers to buy your product. Video works throughout the buying journey and its importance should not be underestimated. This is a mistake. Middle-of-Funnel.

Top of Funnel 48

Top of Funnel Marketing Funnels Paid Search Agency Video Marketing 48

Heinz Marketing

MARCH 7, 2018

With 51% of B2B customers citing they will avoid vendors after a bad customer experience , it’s easy to understand why many executives want to focus on their customer loyalty strategy. Customer Retention vs Customer Acquisition. It’s not a secret loyal customers are good for an organization or brand.

Marketing & Strategy 52

Marketing & Strategy Top of Funnel Loyalty B2B Thought Leadership 52

LeadSquared

NOVEMBER 30, 2020

Reduce lead acquisition time. However, by using the right software, brands can reduce their lead acquisition time from weeks to days. The software can also manage external agencies and vendors who are involved in the campaign. Case study: how to increase enrollment rates through marketing automation : Target the right audience.

Work Management 52

Work Management Marketing Management Marketing Automation Services Budget Programs 52

Hinge Marketing

JANUARY 5, 2016

Even when referred by a current client, vendor, or friend, prospects will go to your website to check you out. In a recent study , we found buyers use an average of 3.2 This period is when you utilize case studies, research reports, and white papers. 2) Referrals look for you online. CFOs love that!).

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 48

ViewPoint

JANUARY 26, 2012

Ruth Stevens is Founder of eMarketing Strategy , a consulting practice that assists companies in building their customer acquisition and retention strategies. On your home page—and elsewhere throughout your site—add a compelling offer, such as a downloadable case study or white paper, linked to a registration form.

B to B 120

B to B netFactor Media SEM 120

Customer Experience Matrix

DECEMBER 5, 2006

There is a slightly excessive but sincere and ultimately charming earnestness about the paper, which crams a case study, ten best practices, fifteen key benefits, exhortation for senior management leadership and advice on choosing a system into its three squint-inducing pages.

Paper 120

Paper Case Study Case Studies CRM 120

chiefmartech

SEPTEMBER 19, 2016

Here’s what you can expect at the event: Vendor-Neutral Analysis of Marketing Technology Solutions. The agenda is shaped solely by what I believe are the most relevant topics, candidly presented by speakers from across field, without bias towards any one vendor. Real-World Case Studies of Marketing Technology Success.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

EveryoneSocial

OCTOBER 17, 2017

But additionally, as more audiences are viewing the content they are also more inclined to share not only with their social accounts, be even reference it in their company blogs, case studies, etc. Nearly 82% of buyers viewed between 5-8 pieces of content from a winning vendor ( Source ). Direct Traffic.

Social Marketing 66

Social Marketing Marketing Management Cross-Selling Paid Search Agency 66

Metadata

JANUARY 25, 2023

It’s a process, and for better or worse, most of it doesn’t involve direct interactions with the vendor. So long are the days when an interested party will take a warp pipe, land on a page, and say, “Hey, let’s do business.”

Lead Gen 52

Lead Gen Lead Ranking Demand Sales Qualified Leads 52

Adobe Experience Cloud Blog

AUGUST 13, 2015

worth of acquisitions made, and an aggregate vendor revenues increase from $225M to $1.65B! As marketing automation tools improve their offerings and features, and as more case studies emerge, more and more businesses will begin to use this powerful tactic.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Multi-Channel 48

Strategic-IC

JULY 28, 2021

We are inundated with stimuli, offers, vendors, sellers, and resellers. Remember that ABM isn’t just about net new logo acquisition; Account-based Marketing also helps you to grow and retain existing customers. Explore the themes further by creating relevant use cases, case studies, playbooks, etc. is unique to us.

Account Based Marketing 62

Account Based Marketing Personalization Paid Search Agency Ideal Customer Profiles 62

SnapApp

JULY 11, 2017

Competitor price-lists are readily available on vendor websites. Buyers are trying to understand the available options, approaches, and pricing from each possible vendor. Data sheets, pricing sheets, benchmark reports, testimonials, and case studies will go far, here. . This is the comparison step.

Buy 70

Buy Process B2B Peer-to-peer 70