Allocadia

APRIL 3, 2019

With the help of Allocadia, Learning House reduced its cost-per-acquisition by at least 25 percent across all clients. Her goals are two-fold: to secure the best exposure and ROI for universities by analyzing and optimizing media buys and campaigns, and to keep the cost-per-acquisition low to maximize profitability.

Cost per Acquisition 59

Cost per Acquisition Case Study Case Studies Acquisitions 59

Porch Group Media

MAY 4, 2021

Customer Acquisition. The top ranked marketing objective according to Nielsen’s research is customer acquisition. This doesn’t mean brands should stop focusing on acquisition, rather they need to work smarter, not harder. The post Customer Acquisition, Omnichannel Marketing and Data Quality first appeared on V12.

Acquisitions 84

Acquisitions Planning First-Mover Advantage Marketing & Strategy 84

Choozle

NOVEMBER 12, 2018

View the case study below to learn more about which advertising strategies the Choozle team uses, how we got there, and the impacts they’ve made within our sales and marketing programs. 120 average cost-per-lead acquisition. Key results: Increased click-through rate by 71 percent in six months.

Case Study 40

Case Study Case Studies Cost per Lead Studies 40

Porch Group Media

FEBRUARY 18, 2020

[case study] How a Regional Furniture Chain Leveraged V12 to Increase Their Sales by Over $12MM. Interested in learning how V12 can ramp up your customer acquisition and revenue? CHALLENGES. Heavy local competition. New eCommerce players stealing market share. Lagging store traffic and sales (online and in store).

Case Study 52

Case Study Case Studies First-Mover Advantage Studies 52

Marketing Insider Group

JANUARY 24, 2022

In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions. Grow your social proof with case studies. Quick Takeaways. Image Source.

Paid Search Agency 326

Paid Search Agency Content Marketing Companies Case Study 326

Genroe

FEBRUARY 1, 2022

CX Tribe is the best Customer Experience insights, case studies and statistics. The post [CX Tribe] 1 February 2022 – How to Improve NPS / Retention Vs Acquisition ?? Human curated. Delivered weekly. Join more than 5,000 other CX Professionals and subscribe. It’s […]. It’s […].

Acquisitions 52

Acquisitions Curation Case Study Case Studies 52

LiveRamp

APRIL 18, 2019

Notably, HomeServe achieved a highly efficient cost per acquisition at just over one quarter per customer ($0.27). The post Case Study: Driving Performance on Facebook with LiveRamp’s Data Store appeared first on LiveRamp. Learn more about how to optimize Facebook campaigns with third-party data.

Case Study 53

Case Study Case Studies Advertising Agencies Facebook 53

Kapost

MAY 23, 2016

From conference sessions, to keynote speakers , to lunch and learns, and case studies—not to mention the various Sirius Tracks you can participate in—there’s an abundance of activities happening every hour. This year’s lineup includes a variety of customer case study presentations from top-tier companies.

Case Study 54

Case Study Case Studies Studies Account Based Marketing 54

Integrated B2B

AUGUST 26, 2020

Many marketers believe that both the strategies of gaining more customers, increasing market penetration or customer acquisition, and selling more to existing customers, retention or loyalty strategy, are both equally good strategies. Rather, customer acquisition strategies tend to be more effective than loyalty strategies in B2B.

Acquisitions 52

Acquisitions B2B Loyalty B2B Sales 52

QuanticMind

MAY 17, 2018

It certainly did to language acquisition company Babbel back in 2015. You can learn more about Babbel’s frustrations and PPC sales turnaround in our case study and start building ideas for your own future marketing. . The post How to Increase PPC Sales by 150% [Case Study] appeared first on QuanticMind.

Case Study 40

Case Study Case Studies PPC Studies 40

Televerde

SEPTEMBER 25, 2018

One of the most interesting sessions of the SiriusDecisions events are the sponsor case studies. Part of the reason is that I have a little skin in the game – I help our clients prepare their case study presentations for us. Besides the Adobe acquisition of Marketo, what marketing trends are most exciting to you?

Case Study 40

Case Study Case Studies Marketo Studies 40

Terminus

FEBRUARY 27, 2019

They’ve seen more new account interest and faster deal cycles, and have actually reduced their acquisition costs by transitioning from traditional inbound/outbound to account-based practices. The post [ABM Case Study] Pramata Lowers Customer Acquisition Cost by 60% appeared first on Terminus. Finding the Right Targets.

Case Study 20

Case Study Case Studies Account Based Marketing Acquisitions 20

ClickZ

JANUARY 12, 2024

However, this approach often overlooks a critical aspect of customer acquisition and brand building. According to a Fospha report , brands that consistently invest in top-of-funnel activities for a minimum of 10 months are likely to see reduced customer acquisition costs and a more robust Return on Ad Spend (ROAS).

Advertising Agencies 105

Advertising Agencies Top of Funnel Marketing Attribution ROAS 105

Scoop.it

FEBRUARY 22, 2024

Whether you want to improve talent acquisition, boost retention, position your company as an employer of choice, or establish thought leadership – these practical strategies will help you make your mark in the digital world. You can share articles, case studies, and insights to position yourself as an industry expert.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. This was also a key component to positioning Sales Hacker for acquisition. I would not be writing this case study today without him!

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Webbiquity

APRIL 18, 2024

This makes your customer acquisition more efficient and helps boost overall marketing performance. For example, if a prospect has shown interest in a particular product or service, dynamic content can ensure that they receive emails highlighting features, benefits, and case studies related to that specific interest.

Marketing Automation Services 155

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 155

Oktopost

MARCH 4, 2024

B2B SaaS marketing refers to all marketing activities B2B SaaS companies use to improve brand visibility , get leads down the funnel, and ultimately increase customer acquisition, retention, and revenue. Have a range of case studies available Similar to customer reviews, your prospects are more interested in what your clients have to say.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Ambal's Amusings

NOVEMBER 12, 2009

Case studies come in all shapes and forms. Our Panel of Case Study Experts have written and reviewed thousands of case studies over the years. Which case study stands out in their mind? Another great take away from this case study is how businesses should approach the ROI of social media.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Porch Group Media

MAY 16, 2019

In this webinar, customer acquisition solutions provider, V12, discusses how businesses across industries can significantly boost their customer acquisition by targeting new movers. Case studies and best practices showing how brands have achieved 4,000% ROI using orchestrated new mover marketing programs.

Acquisitions 40

Acquisitions Webinar Metrics Case Study Case Studies 40

Sharpspring

JUNE 23, 2017

Now, client acquisition is data-driven. Then, once you’ve figured out your ideal client types and you’ve got some case studies to prove it, just keep hammering the story about why you are the expert in this area. Make a promise you can deliver on, and then bring up those handy case studies to give it an extra oomph.

Paid Search Agency 46

Paid Search Agency Acquisitions Advertising Agencies Ad Agencies 46

ANNUITAS

APRIL 19, 2022

Acquisition channels should serve low friction, top-of-funnel content like blogs and short videos. A good example of an acquisition channel is social media. Nurture channels should serve medium friction, middle-of-funnel content like white papers and case studies.

Top of Funnel 130

Top of Funnel Advertising Channels Peer-to-peer Elasticity 130

Inbox Insight

OCTOBER 19, 2023

It generally includes gated content like whitepapers, eBooks, and case studies that require contact information to access. Demand gen and lead gen case study example Inbox Insight’s partnership with Kofax exemplifies the powerful combination of lead generation and demand generation strategies.

Demand Generation 105

Demand Generation Demand Generation Agencies Lead Generation Demand 105

Webbiquity

FEBRUARY 7, 2023

Two of the most effective are through blog posts and case studies. Case studies are another effective way to add data naturally to your content. He helps SaaS businesses drive organic growth and customer acquisition through SEO and data-driven content marketing strategies.

Storytelling 329

Storytelling Top of Funnel Content Paid Search Agency 329

Zoominfo

MAY 9, 2021

And that could be why over 60% of marketers say their customer acquisition cost has increased in the past three years. Case Study: Akrobi doubles pipeline with ZoomInfo WebSights. For instance, in the fintech example, why would you willingly waste marketing spend on retargeting the perfect and not-so-perfect prospects?

Ideal Customer Profiles 147

Ideal Customer Profiles Zoominfo High Quality Lead Marketing & Strategy 147

KoMarketing Associates

DECEMBER 8, 2021

To view it in GA, look under Acquisitions. For example, they might spend several minutes watching a demo video, reading a blog post, or reviewing a case study. In Google Analytics, direct traffic metrics are located in the chart under Acquisition > All Traffic > Channels. Unique site visitors. Customer reviews.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Martech

MARCH 20, 2024

Whether driven by a merger, acquisition, evolving customer needs or a crisis, a rebrand requires significant time and resources. A great example of this is a case study from St. Rebranding is a major strategic undertaking for any organization. However, the ROI can be enormous.

Enterprise Management 101

Enterprise Management Work Management Marketing Management Brand Identity 101

Marketing Insider Group

OCTOBER 18, 2021

Customer acquisition is the lifeblood of any business. It’s also extremely competitive and more expensive than ever — customer acquisition cost (CAC) has increased more than 60% in just the past six years. But that same marketplace offers a big opportunity to attack customer acquisition with content — and not just any content.

Top of Funnel 333

Top of Funnel Acquisitions Content Marketing Lead Scoring 333

SnapApp

NOVEMBER 19, 2015

Since new CEO Brian Cornell took the helm of our favorite red and white superstore, Target has revamped their approach to customer acquisition. By appealing to the target audience’s emotions with empathy, they struck gold with an 11% share rate on Twitter!

Case Study 54

Case Study Case Studies Social Media Top of Funnel 54

Zoominfo

MAY 9, 2021

And that could be why over 60% of marketers say their customer acquisition cost has increased in the past three years. Case Study: Akrobi doubles pipeline with ZoomInfo WebSights “Not only does WebSights help us to determine which accounts to target and when; it also helps answer important questions like, ‘Is our website converting?

Zoominfo 130

Zoominfo Ideal Customer Profiles High Quality Lead Marketing & Strategy 130

Marketing Insider Group

JULY 1, 2020

They are also looking for ways to drive growth with existing accounts to make up for slow new business acquisition. This began with building LinkedIn profiles, content, case studies and personal messaging for the purpose of penetrating P&G. For example… 1. And, she proved how it impacted P&G personally.

Ideal Customer Profiles 304

Ideal Customer Profiles Work Management Planning Paid Search Agency 304

Biznology

OCTOBER 3, 2021

It’s no wonder CMOs focus an estimated 85% of their efforts on acquisition. Provide the sales team relevant content, events, testimonials, and case studies to help sales smooth the closing process. It seems like every week I see a new research report naming leads as the top priority of B2B marketing departments. Give me leads!”

Sales Qualified Leads 171

Sales Qualified Leads Lead Scoring Lead Ranking Leads 171

Optinmonster

FEBRUARY 21, 2024

In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Case Study #1: How We Grew OptinMonster Blog to 600k+ Monthly Visits The blog traffic strategy we are about to share with you is simple. Do you want to learn how to increase blog traffic?

Paid Content 74

Paid Content Traffic Webinar Metrics Marketing & Strategy 74

nDash

OCTOBER 26, 2020

Case study. Area of expertise: Talent acquisition. Case study. Case study. Case study. Area of expertise: Talent management & acquisition . Case study. Area of expertise: Organizational behavior. Performance management. Workplace wellness . Press release.

Marketing Budget 98

Marketing Budget Marketing Budget Creation Enterprise Management Work Management 98

Marketing Insider Group

MARCH 18, 2021

Promote helpful pieces like blogs and case studies while also announcing new product launches, acquisitions, or other noteworthy news. Your posts are only as effective as they are relevant to your audience, so prioritize each social post’s value over securing a sale.

Social Media 359

Social Media Work Management Webinar Metrics Social Marketing 359

BuzzSumo

JANUARY 5, 2016

Be aware of your cost of customer acquisition. We are very lucky in that our cost of customer acquisition is close to zero. We do offer weekly webinars but in essence our customer acquisition costs are very low. I have seen companies where the acquisition cost erodes profitability. Beta test and listen to your users.

Case Study 40

Case Study Case Studies Studies Paid Search Agency 40

Vision Edge Marketing

MARCH 23, 2021

It is particularly important to develop measures and processes associated with outcomes that effectively and positively impact growth, customer acquisition, customer retention and competitiveness. Measures and processes provide insights into performance and facilitate operational excellence. Here’s why we discourage these measures.

Product 217

Product Paid Search Agency Advertising Agencies Press 217