Building Your Content Marketing Team? 14 Skills for New, Growing, and Mature Programs
Content Marketing Institute
NOVEMBER 9, 2017
While Joe typically offers a (helpful) laundry list of core competencies any content marketer needs, my list has a twist: The skills are broadly classified based on where you are within your company’s content marketing maturity. You can refer to these responsibilities as you develop job descriptions. Maturity level. Related skills.
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