Porch Group Media

SEPTEMBER 6, 2022

Following the acquisition of V12 by Porch Group, Michelle played a key role in establishing V12 as a leading product innovator in mover marketing and today is a member of the Porch Group’s senior leadership team. In the cable and telecom industry, it was really eye-opening to learn how much movers affected retention and acquisition.

First-Mover Advantage 52

First-Mover Advantage ROI Work Management Marketing Budget 52

Salesforce Marketing Cloud

NOVEMBER 3, 2021

When the final season of Game of Thrones premiered in 2019, the longtime cable behemoth saw a surge in new subscribers for its HBO Max service. Cable companies have been offering expensive, bloated bundles that included a slew of channels many of their customers didn’t need or want for decades. Take, for example, HBO.

Work Management 52

Work Management Marketing Management Cable Bundling 52

LeadsRX

MARCH 9, 2022

Multitouch Attribution (MTA) lets you see which touchpoints result in lower acquisition costs and higher ROAS. Customer Acquisition Cost (CAC). Customer acquisition cost (CAC) is the cost related to acquiring a new customer. Targeted TV ads delivered on a home-by-home basis via cable, satellite, and telco boxes.

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

Customer Experience Matrix

DECEMBER 1, 2017

Consistent with this thought: the FCC plan to end Net Neutrality will give much more power to cable companies, which as highly regulated utilities have a long history of working closely with government authorities. It’s pitifully easy to imagine the cable companies as enthusiastic censors of unapproved messages.

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Marketing AI Cable Paid Search Agency Amazon 149

Hubspot

DECEMBER 30, 2020

“While HubSpot has traditionally been relatively direct response-focused (with software signups being the main acquisition goal), one of the biggest takeaways from our advertising in 2020 actually revolves around driving awareness through brand advertising,” shared Rex Gelb , Director, Acquisition Analytics & Paid Advertising at HubSpot.

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Sana Commerce

MARCH 24, 2023

This will most likely result in an increase in demand, for a wide variety of components such as a field bus systems, cabling for data and information channeling, electrical motos, and software. Common hurdles and opportunities for electronics e-commerce So what are the challenges that modern electronic businesses like yours are up against?

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Marketing Management Digital Transformation Cable Transparency 52

The Customer

SEPTEMBER 16, 2021

and it turns out that announcement was this purchase – which I’m sure is strategic on all kinds of levels and I wanted to talk about that a little bit – specifically about the market factors that you both see behind this acquisition and what this new dynamic can produce out there. See the transcript of our conversation below.

Enterprise Management 97

Enterprise Management Work Management Lead Scoring Lead Ranking 97

Digilant

FEBRUARY 28, 2023

Digital advertising ROI and customer acquisition costs (CAC) are overarching metrics to focus on that will highlight earned vs. spent dollars, as well as how much money has to be spent to obtain a customer. Besides having access to data, the first step toward making strategic decisions is knowing how to leverage the data.

Paid Content 52

Paid Content Lead Scoring Lead Ranking Advertisements 52

Aberdeen

JULY 15, 2019

Investing in Talent Acquisition vs. Talent Management. In fact, the average management team assessed in Aberdeen’s data is so focused on resolving short-term problems that, within broad-based talent placement, talent acquisition spend outpaces talent management spend by a factor of up to 2 to 1.

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Peer-to-peer Cable Acquisitions Training 40

Hubspot

JANUARY 6, 2020

As more consumers cut the cord to cable, it is becoming harder to reach audiences with traditional brand-building ad campaigns. Christina Perricone, a Manager of Pillar and Acquisition Content at HubSpot, believes Google's Discover tool will continue to improve and serve high-quality, personalized content to users in 2020.

Marketing AI 90

Marketing AI Lead Ranking Work Management Marketing Management 90

Convince & Convert

APRIL 17, 2014

Many of my Wall Street friends and clients really doubt future growth without acquisition. It’s counter-intuitive, and perhaps not infinitely scalable, but it’s the online version of the cheesy infomercial vs. savvy product placement juxtaposition you see on cable TV. Thus, the Reachpocalypse.

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Facebook Ad Exchange Cable Communities 167

Martech Advisor

MARCH 3, 2020

After all, the cord-cutters who created fertile ground for the streaming revolution did so when the waste and expense of their linear cable bundles became too much to bear. Meanwhile, Netflix, Disney, and all the others fighting for share in the streaming wars are turning to advertising themselves to drive customer acquisition and retention.

Brand Identity 72

Brand Identity Branding Curation Long Tail Marketing 72

Porch Group Media

AUGUST 29, 2022

In my former life, I was in the cable industry. Learn More About How Mover Marketing Helps Brands Boost the Success of Their Customer Acquisition and Retention Campaigns. How do I make it easy for them to move with me. And it’s not just the obvious businesses that should be using mover marketing.

First-Mover Advantage 52

First-Mover Advantage Advertising Agencies Cable Marketing & Strategy 52

Porch Group Media

FEBRUARY 24, 2022

I’ve largely spent my life in the cable, and telecom industry, 20 plus years, where I’m sure many of you can guess, movers are a very important segment and have a reason to reconsider that type of product. And then from an acquisition standpoint? How did we gain on the acquisition side?

First-Mover Advantage 52

First-Mover Advantage Brand Identity Branding Planning 52

Hubspot

OCTOBER 17, 2018

Their 2000 acquisition of Kashi allowed Kellogg’s to evolve with the natural and organic food boom -- key to maintaining their popularity as a brand. Acquisitions of companies including iBazar and PayPal, and the 2009 sale of Skype, have helped it maintain market relevancy and dominance. billion on Nook in the last six years.

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First-Mover Advantage Work Management Marketing Management Amazon 71

Hubspot

AUGUST 27, 2018

It came in 1972 with the debut of HBO (then known as "Home Box Office"), the first commercial-free premium cable channel. Consider this 1981 New York Times article titled, "Will Cable TV Be Invaded by Commercials?" So, is this Amazon's next industry foray -- an acquisition of the ability to fast forward previously unskippable ads?

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Paid Search Agency Video Marketing Cable Ads 58

Convince & Convert

OCTOBER 12, 2013

To further put this into context, about 70% of American households had satellite or cable television, circa 2011. And to me, that makes social primarily a loyalty and retention play, not a straight customer acquisition play. (note: 85% of American adults are online). Even among Americans 65 years old and better, 43% of them use social.

Social Media 167

Social Media Social Marketing Top of Funnel Work Management 167

Hubspot

NOVEMBER 29, 2021

You need to take a thorough, comprehensive look at how you're spending money, how you're producing your product or service, your acquisition and retention strategies, and any other crucial factors that impact your revenue generation or production costs. Cable TV: 8.50%. Beverage (Alcoholic): 11.95%. Beverage (Soft): 14.10%.

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Work Management Marketing Management Marketing & Strategy Business 72

NuSpark Consulting

FEBRUARY 3, 2023

In fact, according to Nielsen , streaming viewership reached new heights in July 2022, exceeding cable usage for the first time. The milestone reinforced streaming as the top choice for TV viewers, primarily driven by the original content unavailable on broadcast or cable TV.

Cable 130

Cable Top of Funnel Paid Search Agency Funnel Advertising 130

Adobe Experience Cloud Blog

FEBRUARY 28, 2017

This starts with acquisition—the kind of outreach that you and a majority of marketers are probably already comfortable with—but from there encompasses adoption, cross-sell, and advocacy. It is an integral part of the customer journey and like acquisition, it requires dedicated resources—people and budget. It’s a complete misnomer.

Cross-Selling 48

Cross-Selling Budget Programs Allocation B2B Thought Leadership 48

Customer Experience Matrix

FEBRUARY 6, 2007

Probably the most common conventional application is setting allowable acquisition costs. Indeed, cost per subscriber is a typical yardstick in evaluating acquisitions in industries including telecommunications (landline, mobile, cable) and utilities (gas, water, electric).

Allocation 120

Allocation Acquisitions Cable Cost 120

Biznology

JANUARY 25, 2011

Many of the breathless rumors have tied the departure to the recent approval of Comcast's acquisition of NBC. But NBC is continuing to endure unwelcome publicity—even directed against Comcast, which I suspect would not want such publicity given its cable television business that regularly must deal with government regulation.

Cable 80

Cable Wikipedia Television marketing Social Media 80

ClearVoice

OCTOBER 16, 2018

Whether you’re a cable TV network, an apparel company or an IT solutions provider, it simply doesn’t work to hate your customers — or scorn them, or not really want to know anything about them at all. Or at least, they do a fully committed pretense of it. Get Inspired By: Chewy!

Paid Search Agency 49

Paid Search Agency Ideal Customer Profiles Lead Ranking Lead Scoring 49

Content Standard

AUGUST 10, 2018

The cable channel FX recently announced that it would be creating a documentary series called The Weekly inspired by the success of the podcast. The show’s main obstacle was that it needed to strike a balance between creating great content and promoting its own business goals. “This is an incredibly popular show. .”

Paid Search Agency 43

Paid Search Agency Work Management Cable Marketing & Strategy 43

Online Marketing Institute

NOVEMBER 8, 2010

Social Media Aids Customer Acquisition Many B2C and B2B companies are successfully using social media networks to acquire customers, according to the “State of Inbound Marketing Report&# from internet marketing firm Hubspot. Fifty-one percent of B2C companies have acquired a customer from Twitter, compared to 38% of B2B companies.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

Hubspot

JANUARY 23, 2017

The news and information site theSkimm used Facebook Lead Ads to attract new subscribers for its daily newsletter, seeing a 22% increase in lead quality at a cost per acquisition of just $1-2. It’s easy to imagine a future where Facebook is the most watched video channel, larger than cable, YouTube, or Netflix.

Facebook 28

Facebook Paid Search Agency Ads Marketing AI 28

Hubspot

MARCH 31, 2017

This acquisition of a search engine could be Pinterest's effort to improve the app's search capabilities. Alternatively, The Verge suspects it was a talent acquisition to bring new developers, and Stone himself, on board. 10) Many Twitter accounts are actually bots. 11) YouTube launches social video app, Uptime. Source: The Verge.

Social Media 28

Social Media Facebook Media Business 28

Hubspot

FEBRUARY 15, 2016

The larger the number of advocates for product, the lower the customer acquisition costs for the company, and the more effective customer success team will be.". Clearly, most software companies are leaving their users unsatisfied, likely focusing on acquisition goals instead of retention. NPS is a leading indicator of future growth.

Lead Scoring 28

Lead Scoring Lead Ranking Promotion Word of Mouth 28

Customer Experience Matrix

JUNE 18, 2017

Most of the comments I’ve seen about Amazon ’s acquisition of Whole Foods have described it as Amazon (a) expanding into a new industry (b) continuing to disrupt conventional retail and (c) moving more commerce from offline to online channels. Alternate Routes. Like Dickens’ Ghost of Christmas Future, I’m only showing you what might be.

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Amazon Paid Content Buy Marketing AI 212

Sword and the Script | B2B

DECEMBER 26, 2023

While traditionally companies have put more focus on customer acquisition, there is a dire need to no longer neglect retention. To fill this gap, there will be a rise in customer marketing to help customer success and account management teams orchestrate expansion, renewal, and upsell campaigns. Finally, 2024 also brings another U.S.

Marketing AI 124

Marketing AI Paid Content Work Management Marketing Management 124

Content Standard

JUNE 13, 2018

While the original Twin Peaks captivated cable viewers each week back in the early 1990s as they eagerly awaited a new episode, the modern TV landscape no longer requires audiences to delay their gratification for answers. What can marketers take away from this campaign’s approach, and how can it be applied across industries?

Marketing Strategy 78

Marketing Strategy Marketing & Strategy Cable Storytelling 78

Content Standard

JUNE 26, 2018

But today, TV fans seem to be saving shows left and right, transferring beloved programs from cable networks to digital streaming platforms. User-generated content was by far the determining factor that lead to Jeff Bezos’ decision to push for the show’s acquisition. Literally Putting the Show into Space.

User-Generated Content 63

User-Generated Content Class Generation Content 63

Webbiquity

APRIL 14, 2014

The top three organizational goals for B2B content marketing are brand awareness (82% of companies); lead generation (74%); and customer acquisition (73%). adults aged 18-34 than any cable network. Image Credit: 2014 B2B Content Marketing Trends–North America: Content Marketing Institute / MarketingProfs. FlipCreator ).

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Paid Content Statistics Social Media Social Marketing 100

Martech Advisor

NOVEMBER 5, 2019

The ability of AI to identify buyer patterns accurately and then place ads accordingly, helps increase overall ad effectiveness, thereby reducing the cost of customer acquisition. For instance, IBM’s AI based bot Watson is being continuously developed for optimized programmatic media buying and is already popular in the US and UK.

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QuanticMind

MARCH 23, 2017

.” Customer match lists have traditionally been considered to be remarketing tools, but they are also a potentially powerful negative exclusion list that can be excluded from top-funnel user acquisition prospect lists to narrow down potential customers and save precious spend. YouTube has more than 1 billion active users.

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PPC Optimization Paid Search Agency Funnel Advertising 40

chiefmartech

FEBRUARY 9, 2016

This is, by far, the most epic gathering of marketing technology professionals in the world to date — and the best opportunity to meet an incredible set of your peers. Learn the strategy, best practices, and tools that Dell uses to delight customers, achieve its omni-channel goals, and stay ahead of the competition.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Hubspot

JULY 21, 2013

Stock prices, acquisitions, and morale are all up according to the Washington Post , but the folks over at ReadWrite aren''t letting her enjoy it. (As Perhaps its acquisition of mobile ad tech startup Admovate will help it roll out some new ad products that tickle people''s fancies. As if she''s reading any of our commentary, anyway.)

Cable 28

Cable Bundling Acquisitions Twitter 28