Webbiquity

NOVEMBER 29, 2022

According to Gartner , B2B buyers today spend only 5% or 6% of their time with sales reps while comparing multiple suppliers. Gartner also found that when B2B buyers are making purchase decisions, they spend most of their time independently researching the brand online. Customers expect to be valued and listened. Conclusion.

Loyalty 312

Loyalty Lead Ranking Lead Scoring Budget Programs 312

Zoominfo

MARCH 31, 2023

Having good data is no guarantee that a business will make good decisions. Industry experts at Gartner estimate that poor data quality costs businesses about $13 million a year. And here’s the hard truth: Even businesses with high-quality data can still lose ground if that critical information is stuck in silos.

Enterprise Management 130

Enterprise Management Marketing Analytics Tools Zoominfo Work Management 130

Martech

OCTOBER 4, 2022

Just 42% of marketers say they are utilizing all the capabilities of their martech stack, according to a new report from Gartner. Yet the challenges associated with martech underutilization, such as new business models and disrupted customer journeys, are making it difficult for marketers to demonstrate technology’s value.”. “Yet

Gartner 115

Gartner Digital Asset Management Work Management Marketing Management 115

Salesforce Marketing Cloud

JANUARY 25, 2022

Marketplaces — digital platforms that connect buyers and sellers of goods — will be one of the biggest B2B commerce trends this year, for both enterprise and small-to medium-sized businesses. B2B brands will focus on customer acquisition. These experiences offer better assortment and choice for B2B buyers. That’s changing.

Trends 98

Trends B2B Business Paid Search Agency 98

Zoominfo

MARCH 8, 2022

Let’s dive deeper into what qualifies as bad data, what it actually costs businesses, and why you should switch from poor-quality to high-quality data. Outdated information (old job titles, changes caused by mergers and acquisitions, etc.) What does bad data actually cost businesses? What is poor data quality?

Cost 130

Cost High Quality Lead CAN-SPAM Buyer Personas 130

Marketing Insider Group

APRIL 26, 2021

We’ve had to quickly uproot some of the traditional methods we’ve used for years to adapt to new business practices and accommodate unique needs. Here are some emerging trends we’re seeing this year and expect to see more of in the future: Businesses are more boldly standing for or against political and social issues publicly.

Organization 355

Organization Planning Marketing Budget Terms and Conditions 355

ANNUITAS

DECEMBER 11, 2023

Our ability to succeed through haphazard marketing and sales acquisition efforts is rapidly coming to an end. In fact in many cases, these random acts of marketing barely cover existing customer churn and leave companies with a flat business, eroding growth. 2023 was a pivotal year, and ANNUITAS expects much to change in 2024.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Martech

APRIL 5, 2024

In 2023, martech utilization was only at 33% per Gartner — a steep decline from 42% in 2022 and 58% in 2020. Define what ‘improved martech stack utilization’ means for your company It’s not just about how much of the platform you’re using but how it helps enhance your current processes to achieve your business goals.

Peer-to-peer 94

Peer-to-peer Paid Search Agency SMS Gartner 94

Versium

JUNE 12, 2018

REDMOND, WA–(Marketwired – May 11, 2016) – Versium , a leading data technology company that delivers automated data technology solutions to marketing agencies and enterprises, today announced it has been selected as a “Cool Vendor” in the Cool Vendors in Retail, 2016 report by Gartner, Inc.,

Gartner 40

Gartner Vendors Lead Ranking Disintermediation 40

Martech

MAY 24, 2023

Gartner research suggests around 42% of the stack’s potential is utilized, startlingly down from 58% in 2020. Against this background, Gartner principal analyst Tia Smart described how to build the kind of efficient, focused martech function that can get much more out of the technology. Communicate the roadmap to stakeholders.

Paid Search Agency 97

Paid Search Agency Ad Building Advertising Agencies Planning 97

Zoominfo

JANUARY 23, 2021

As a sales account manager, consider this: In 2020 (during the global pandemic), there were more product releases than in the prior two years, with small and large businesses out-innovating the mid-market. As new products roll out, sales account managers can offer product upgrades to help their customers reach business goals.

Work Management 238

Work Management Marketing Management Cross-Selling Zoominfo 238

Terminus

JANUARY 12, 2022

We’re incredibly proud to share that Terminus has been named a Leader in 2022 Gartner® Magic Quadrant for Account-Based Marketing (ABM) Platforms! They have high market visibility, high market penetration, strong market momentum, and a clear, long-term strategic vision and roadmap for growing their ABM platform business.

Account Based Marketing 26

Account Based Marketing Gartner ABM Multi-Channel 26

Terminus

JANUARY 31, 2023

We believe our inclusion and Leader placement in the first-ever Gartner Magic Quadrant for ABM Platforms report is not only an honor, but also incredibly validating of our big vision and the power of our platform,” said Tim Kopp, Terminus CEO. Gartner and Magic Quadrant are registered trademarks of Gartner, Inc.

Account Based Marketing 20

Account Based Marketing Gartner ABM Multi-Channel 20

Top Rank Marketing

DECEMBER 22, 2023

Harvard Business Review “Brand promises are about the brand. Marketing Dive Is Marketing Becoming More Complex? Report] Within two years marketers will work with an average of 7.5 service providers, manage 14.6 channels, and utilize 16.3

Marketing AI 79

Marketing AI Marketing Budget Budget Programs Marketing Budget Creation 79

ANNUITAS

NOVEMBER 15, 2021

Now, sales leaders are reevaluating their strategy entirely to determine what has or hasn’t worked to create a go-to-market plan for the future of their business. “At Few sales leaders are confident they can deliver against revenue goals (just 6% of Chief Sales Officers according to Gartner). Everyone was against it.

Work Management 246

Work Management Marketing Management Ad Building Sales Qualified Leads 246

Martech

AUGUST 30, 2022

The disruptions brought about by the COVID-19 pandemic have resulted in businesses renewing their appreciation for existing customers, as well as customer journey orchestration (CJO) tools that help guide and enhance the journey. Gartner’s depiction of the customer journey. The COVID-19 pandemic raised the stakes. Get MarTech!

Touchpoints 97

Touchpoints Gartner Word of Mouth Loyalty 97

Tomorrow People

MARCH 30, 2021

Get it right, and you unlock lasting customer engagement, higher acquisition rates, greater loyalty, and ongoing commercial success. We’re not talking about the basic business imperative to turn a profit here. 85% of B2B marketers consider purpose “important to their business” , and 57% have increased their focus on it.

Webinar Metrics 156

Webinar Metrics Brand Identity Branding Marketing & Strategy 156

Customer Experience Matrix

OCTOBER 27, 2019

SessionM/Mastercard: most CDP acquisitions have been made by companies that are not primarily marketing software vendors. This is especially true for small and mid-size businesses that might lack the resources to buy and integrate a CDP on their own. For marketers, these deals mean their companies gain new options for access to a CDP.

Enterprise Management 257

Enterprise Management Work Management Marketing Management Paid Search Agency 257

Champion Communications

FEBRUARY 9, 2021

How does accurate time keeping relate to protecting British businesses after Brexit? Andre also shared how he , and his business partner Aman , founded Go Instore, and his advice for aspiring entrepreneurs. . Logicalis: ‘We’re hot on the heels of acquisitions in the UK’ . What is the cloud conundrum?

Enterprise Management 62

Enterprise Management Work Management Marketing Management Business 62

Content Standard

APRIL 23, 2024

Across industries and business models, marketing is essential to surviving and thriving. In fact, two-thirds of martech leaders say their tech stack takes time away from their key responsibilities, according to Gartner. So why the recent flurry of headlines pronouncing the death of the CMO? Are they driving growth?

CMO 56

CMO Enterprise Management Planning Work Management 56

KoMarketing Associates

NOVEMBER 27, 2017

Gartner recently released its “CMO Spend Survey 2017-2018: Budgets Recede Amid Demand for Results” report, providing a deep analysis how CMOs intend to utilize their budgets. The research showed that by a ratio of 2-to-1, they intend to focus on existing customers rather than customer acquisition.

Mobile Advertising 168

Mobile Advertising Budget Programs Mobile Marketing Gartner 168

Exo B2B

OCTOBER 10, 2023

on AI in marketing were that it should play the bottom two roles in the Gartner-style quadrant he created (below). She’s been around, has «seen snowing», having made her debut on the telephone in marketing cold calls, and it shows: «You are not in the business of convincing. You are in the business of converting.

Marketing AI 59

Marketing AI B2B Gartner Conference 59

KoMarketing Associates

DECEMBER 8, 2021

Tracking buyer journey benchmarks throughout the journey helps businesses determine where buyers are falling out of the funnel — and provides key insights into how to keep them on the path to conversion. According to the Gartner Group, between 11 and 20 people are involved in B2B purchase decisions. Discovery stage.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Heinz Marketing

DECEMBER 10, 2023

By Lisa Heay , Director of Business Operations at Heinz Marketing We’ve been talking a lot about customer-led growth this year—for good reason. The cost of new customer acquisition is 5-7x more than to maintain an existing one The success rate of selling to existing customers can be as high as 70% compared to 20-25% for new customers.

Marketing Automation Services 68

Marketing Automation Services Customer Satisfaction SMS Cross-Selling 68

B2B Marketing Directions

JANUARY 24, 2021

As a result, many marketers have made substantial investments in data acquisition and analytics capabilities. The Marketing Data and Analytics Survey 2020 by Gartner Research was a survey of over 400 marketers. More than 80% of the respondents were with organizations having $1 billion or more in annual revenue. of the time.

Analytics 96

Analytics Gartner Paid Search Agency CMO 96

Avitage

AUGUST 8, 2017

The genesis for this is an article by Jake Sorofman at Gartner, “The Content Supply Chain is the Rate Limiter to Digital Marketing Maturity.” ” “Targeting and personalizing experiences requires content—lots of it, in many different forms, for many different audiences, engaging across many different channels.

Content 120

Content Gartner Acquisitions Custom Publishing 120

SmartBug Media

DECEMBER 10, 2020

Widespread change and adoption in technology, coupled with the reliance on digital, have made businesses look to SaaS in order to streamline operations, increase efficiency, and reduce costs—and this shows no signs of slowing down. Here are four ways to maximize your investment in HubSpot for a SaaS business model and achieve growth.

Lead Ranking 98

Lead Ranking Hubspot Top of Funnel Work Management 98

B2B Marketing Directions

JANUARY 31, 2021

Many marketers have recognized that this vast sea of data is a potential source of insights that can be used to improve marketing effectiveness and drive business growth. In my last post , I discussed some of the findings in Gartner's Marketing Data and Analytics Survey 2020.

Gartner 98

Gartner Paid Search Agency Touchpoints Analytics 98

Zoominfo

JUNE 14, 2022

With a well-tuned GTM Ops team, companies can build custom sales plays that use business data as a platform for improved targeting, more accurate customer personas, and better content segmentation. Researchers estimate that poor-quality data is responsible for average annual business losses of $15M.

Marketing Analytics Tools 130

Marketing Analytics Tools Work Management Marketing Management Ideal Customer Profiles 130

Only B2B

FEBRUARY 6, 2024

billion by 2027, growing at a CAGR of 22.7% – [ Forbes report ] At this point, where the marketing landscape is full of noise, the most successful B2B businesses are already reaping the benefits of intent data — to maximize revenue. The global B2B intent data market is expected to reach a value of USD 2.16

Intent Data 62

Intent Data Intent B2B Sales ROI 62

ANNUITAS

DECEMBER 20, 2018

As we wrap up another busy year in marketing, I’d like to reflect on the major trends of the year and project how they’ll play out in 2019: #1: Account-Based Marketing. Earlier in the year, Deloitte found that more than a third of corporations with revenue over $1 billion intended to pick up the pace on acquisitions.

Demand Generation 140

Demand Generation Account Based Marketing Demand Marketing AI 140

B2B Technologies

JULY 9, 2023

BlueAlly Technology Solutions, a Source Capital portfolio company, has announced its acquisition of B2B Technologies, a pioneering organization renowned for creating new ways of doing business using the internet and specializing in the integration of cloud operations.

Marketing Management 40

Marketing Management Vendors B2B Acquisitions 40

Biznology

DECEMBER 9, 2013

Is customer service your most powerful retention tool or your competitors’ most powerful acquisition tool? Isn’t this common practice in other businesses to lock customers up before their official renewal dates, before they are at risk of going to a competitor? Verizon, can you hear me now?

Marketing Management 80

Marketing Management Acquisitions Tools Service 80

Zoominfo

JANUARY 23, 2021

As a sales account manager, consider this: In 2020 (during the global pandemic), there were more product releases than in the prior two years, with small and large businesses out-innovating the mid-market. As new products roll out, sales account managers can offer product upgrades to help their customers reach business goals.

Work Management 130

Work Management Marketing Management Zoominfo Cross-Selling 130

ClickDimensions

NOVEMBER 28, 2023

In the fast-paced world of B2B sales and marketing, the landscape of complex and costly tech solutions can be overwhelming but also the key to success for small to medium businesses (SMBs). Scalability is Key: Look for solutions that can scale with your business. Did you know?

B2B Sales 52

B2B Sales Enterprise Management Cost Work Management 52

ClickDimensions

NOVEMBER 28, 2023

In the fast-paced world of B2B sales and marketing, the landscape of complex and costly tech solutions can be overwhelming but also the key to success for small to medium businesses (SMBs). Scalability is Key: Look for solutions that can scale with your business. Did you know?

B2B Sales 52

B2B Sales Enterprise Management Cost Work Management 52

InsightSquared

AUGUST 14, 2019

In fact, Gartner reported by the year 2020, AI will become a more integral part of the sales process for up to 30% of companies around the world. Many of today’s business applications have begun to integrate more AI-fueled features, which simplify the busy work that keeps salespeople occupied.

Sales Management 228

Sales Management Marketing AI Process Top of Funnel 228