Remove acquisition publisher vertical
article thumbnail

29 Types of Trigger Events and How to Track Them

Hubspot

Mergers and Acquisitions The coming together of two organizations is a golden chance to earn add-on revenue. Major Industry Development A seismic industry shift will necessitate all in the vertical to take action to capitalize on an opportunity or avoid a risk. Introduce yourself. If you can help with either goal, reach out quickly.

article thumbnail

More on Marketo Financials: Despite Past Losses, Prospects Are Bright

Customer Experience Matrix

This is the first time I've seen published revenue figures for the company. Let’s assume a "normal" revenue of $200,000 per employee, which is about typical for software companies (and matches published figures for Marketo competitors Aprimo and Unica ). We can use the same data to estimate Marketo’s burn rate.

Marketo 120
article thumbnail

How to Scale Your E-commerce Traffic Acquisition with Native Advertising

Single Grain

One such channel is native advertising, which has allowed publishers to continue to monetize their audiences while offering a pleasant reading experience. Native advertising is a type of non-disruptive digital advertising in which the ad seamlessly blends in with the design of the web page it is published on. exact page location).

Traffic 134