Rev

JANUARY 11, 2023

And that’s because showing up on the first page of search engine results is an essential component of any lead generation or customer acquisition strategy. For example, a data storage company could offer storage hardware, installation services and data backup plans as a bundle package.

Ideal Customer Profiles 78

Ideal Customer Profiles Paid Content Cross-Selling Bundling 78

Liveintent

NOVEMBER 25, 2020

Simple in practice yet powerful in impact, curated packages allow you to combine your newsletter inventory and audiences into bundles for advertising partners. DailySale.com saw a 140X return by delivering daily deals catered to their readers’ interests. Deals & Packages.

Media 125

Media Advertising Agencies Curation Ad Exchange 125

Litmus

OCTOBER 24, 2018

For example, ensure your team doesn’t bundle consent with information requests or a download of an upcoming ebook, and make sure that every new landing page that includes an opt-in box has the box unchecked by default. Sharpen your acquisition tactics. Consider creating a GDPR checklist that reminds you (or your team!)

Opt-out 97

Opt-out Opt-in Acquisitions Ad Frequency 97

KoMarketing Associates

JANUARY 29, 2019

After spending time with these clients to learn the business inside-out, we start identifying keywords and keyword phrases that offer an opportunity for them to increase brand awareness in the online marketing space, and indirectly improve customer acquisition as a result. Repurpose and Bundle Existing Content.

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124

Outgrow

MAY 30, 2023

This will help you with business promotion as well as customer acquisition. Focus on Upselling and Cross-selling Businesses can encourage customers to make additional purchases by offering bundled packages or complementary products. Spotify has one of the best customer retention strategies in the industry.

Webinar Metrics 52

Webinar Metrics Marketing & Strategy Paid Search Agency Bundling 52

Biznology

JANUARY 15, 2021

Focused on spurring next-generation growth, guiding mergers and acquisitions, and embracing disruption and innovation, ZONE TO WIN is a high-powered tool for driving your company above and beyond its limitations, its definitions of success, and ultimately, its competitors.

Bundling 163

Bundling Consulting Acquisitions Customer Surveys 163

Zoominfo

MARCH 9, 2021

It is not a singular campaign or strategy; nor is the goal limited to new customer acquisition. Bundling – This is a sales technique that encourages customers to purchase several products or services altogether for one price so that they buy more. Demand generation is programmatic. Key Demand Gen Success Metrics.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Martech

AUGUST 26, 2021

The launch represents the culmination of acquisitions and partnerships by TransUnion in recent years, making the company a significant presence in the adtech landscape, especially in streaming video. TransUnion launches TruAudience . There is no clear way for the industry to keep up if demand continues to grow.”

Communities 110

Communities Ad Building Advertising Agencies Amazon 110

Martech

AUGUST 21, 2023

Many “packaged” CDP offerings have bundled data science that performs critical predictive AI with relatively minimal configuration. I recommend highly-targeted seed audiences from your data warehouse or CDP while leveraging the best bidding from the ad platforms you’re using for acquisition and remarketing use cases.

Marketing AI 95

Marketing AI Segmentation Rules Paid Search Agency 95

B2B Digital Marketer

NOVEMBER 4, 2021

By bundling your services into products, you can provide a better customer experience and serve more clients simultaneously while scaling your business. 35:41 – The productize pathway in terms of growth and acquisition. Despite your ability to handle competition and lead your space, productization still needs to be considered.

Work Management 52

Work Management Marketing Management Product Service 52

SendX

SEPTEMBER 3, 2020

Instead of putting all your efforts into customer acquisition, channel some into getting to know your existing customers better. You can create bundles that’ll encourage shoppers to increase their basket size. The lack of trust is a barrier in getting them to buy from you for the first time.

Personalization 195

Personalization Budget Programs Pricing Price 195

Mereo

MAY 11, 2023

Selling organizations must stand on objective, solid, repeatable ground each time they set about pricing a new solution or bundle. Can the buyer see how future costs would be impacted, for instance, by a merger, acquisition or other growth strategy? Here, we share four key pricing principles that can help you achieve the latter.

Pricing 41

Pricing Price Enterprise Management Marketing Management 41

Hubspot

MAY 1, 2019

Customer acquisition costs. Or the leadership team could set an objective to increase prices or bundle products to create different price points. Reduce customer acquisition costs by 15% this month. Sales objective type: Customer acquisition costs. Cycle time. Profit margins. Customer retention. Churn rate.

Churn Rate 75

Churn Rate Examples Cross-Selling Bundling 75

Sana Commerce

AUGUST 3, 2023

Improve average order value Offer product bundles or discounts for customers who purchase multiple items together. Other metrics, such as customer acquisition cost, customer lifetime value, conversion rates, and return on investment, provide valuable insights into different aspects of your business.

Webinar Metrics 52

Webinar Metrics Marketing & Strategy Cross-Selling Bundling 52

Bannerflow

FEBRUARY 16, 2021

Daniel Domingo, Performance Marketing Manager at Grupo MásMóvil: Display advertising is a key acquisition channel for Grupo MásMóvil. Plus, more and more products are being offered together as bundles with mobile contracts. And why Bannerflow’s production automation features make it so useful to telecom marketing teams.

Paid Search Agency 87

Paid Search Agency Ads Product Advertising Agencies 87

Optinmonster

AUGUST 14, 2023

Even if you choose social media platforms to be your main front of investment and customer acquisition, you should never miss out on the free traffic from search engines. Prospects will likely buy more when you put up sales or bundle discounts. Google and Bing drive millions of users daily to eCommerce stores all across the world.

eCommerce 52

eCommerce Top of Funnel Fulfillment Paid Search Agency 52

Zoominfo

OCTOBER 5, 2021

It is not a singular campaign or strategy; nor is the goal limited to new customer acquisition. Bundling – This is a sales technique that encourages customers to purchase several products or services altogether for one price so that they buy more. Demand generation is programmatic.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

Porch Group Media

SEPTEMBER 10, 2019

Customer acquisition is usually cited as a top strategy for many brands. As the price of customer acquisition increases and the benefits of customer retention being so plentiful, businesses are placing more priority in customer retention. Customer Retention Marketing Trends and Tactics. After 2 purchases: 45% chance of returning.

Tactics 53

Tactics Trends Loyalty Paid Search Agency 53

Bluetext

FEBRUARY 1, 2023

A similar industry or job function, or perhaps the sub-brands are compliments with bundling potential. Therefore making the case to bundle or purchase the entire ‘Cloud’…because if you’re going to rent most rooms you might as well buy the house right?

Brand Identity 26

Brand Identity Branding Bundling Work Management 26

Martech

MARCH 15, 2022

In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public. And Meta isn’t far behind.

Advertising Agencies 110

Advertising Agencies Paid Search Agency Cost Per Click Ad Exchange 110

Optinmonster

AUGUST 2, 2021

Are you looking for the best customer acquisition tools to attract new leads to your business and drive MORE revenue? That’s why, in today’s post, we’re going to share 13 of the best customer acquisition tools on the market. 13 Customer Acquisition Tools. Let’s dive straight into the list. TrustPulse.

Acquisitions 87

Acquisitions Tools Top of Funnel Work Management 87

Martech Advisor

MARCH 3, 2020

After all, the cord-cutters who created fertile ground for the streaming revolution did so when the waste and expense of their linear cable bundles became too much to bear. Meanwhile, Netflix, Disney, and all the others fighting for share in the streaming wars are turning to advertising themselves to drive customer acquisition and retention.

Brand Identity 72

Brand Identity Branding Curation Long Tail Marketing 72

readwrite

MAY 16, 2017

Both acquisitions are clear signs that Delphi wants a piece of the connected car future, even if it is just supplying automakers with the capabilities to utilize this technology. It may be hard for the automaker to sell both however, as is the case with Apple’s decision to bundle software and update products for free. In the U.S.,

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Bundling 52

Martech Advisor

FEBRUARY 21, 2020

Their many acquisitions through the years, as if it was all part of a greater plan foreseeing the probability of streaming. They created a bundled deal for $12.99 What a great time this movie is! NowWatching #FlightOfTheNavigator #DisneyPlus pic.twitter.com/eCTV0e6xha. Verizon Communications Inc.

Marketing Strategy 87

Marketing Strategy Marketing & Strategy Planning Advertising Agencies 87

Hubspot

AUGUST 2, 2022

This starts by creating a solid SaaS bundle that customers want to buy. Customer Acquisition Cost (CAC). As a result, it’s critical to regularly monitor this metric and compare it against current revenue streams to ensure the amount spent on acquisition doesn’t exceed the amount generated by SaaS contracts.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Cross-Selling 65

SmartBug Media

DECEMBER 11, 2020

Salesforce, on the other hand, has evolved through acquisition, which adds complexity to the platform. Customers using multiple HubSpot products can take advantage of bundled pricing, starting at $50 per month for Sales, Marketing, and Service Starter plans. Another key difference between the two is the total cost of ownership.

Enterprise Management 97

Enterprise Management Marketing Automation Services Work Management Marketing Management 97

Huptech Web

JULY 7, 2023

Bundle and Save: Create bundle deals where customers can save money by purchasing a combination of related products. Monitor important metrics such as redemption rates, customer acquisition, and average order value to gain insights into the success of your coupon marketing strategy. Make their special day even more memorable.

Urgency Marketing 52

Urgency Marketing Planning Advertising Agencies Loyalty 52

Albacross

APRIL 1, 2020

Can you bundle products or services together? Acquisition vs Retention. Act quickly and do what you can to fuel retention, even if that means moving people from acquisition to retention teams. Acquisition Strategy. But your approach to acquisition should be adapted to the current situation.

Ideal Customer Profiles 52

Ideal Customer Profiles Enterprise Management Work Management Marketing Management 52

markempa

SEPTEMBER 1, 2011

Combined with the corresponding 66 percent reduction in cost-per-acquisition, this effort produced more than four times the monthly profit – a 302 percent increase. Offer upgrades, bundles, new product lines. That 21 percent increase in leads from the PPC ad escalated to a 272 percent increase in overall conversion.

Top of Funnel 120

Top of Funnel Webinar Metrics Cost per Acquisition Sales Cycle 120

PureB2B

JANUARY 17, 2019

Un-bundling is In. 61% of SaaS businesses offer variations of these as it is proven effective for customer acquisition. Businesses operating within the trade will find it hard to stand out in this highly-saturated industry. Stay up-to-date and check out these latest trends to stay ahead of the competition. Summing It Up.

Marketing AI 62

Marketing AI Trends Planning API 62

Moz

JUNE 23, 2020

Plus, at $129 per ticket (including full access to the professionally produced video bundle, a $350 value!) you'll access incredible marketing thought leadership at an unheard-of price: Nab my ticket and video bundle for $129. 10:50am – Stream 1 – How to Promote Your Content Like a Boss. Brian Dean, Founder, Backlinko.

Peer-to-peer 80

Peer-to-peer Advertising Agencies Thought Leadership CTR 80

Moz

JUNE 23, 2020

Plus, at $129 per ticket (including full access to the professionally produced video bundle, a $350 value!) you'll access incredible marketing thought leadership at an unheard-of price: Nab my ticket and video bundle for $129. 10:50am – Stream 1 – How to Promote Your Content Like a Boss. Brian Dean, Founder, Backlinko.

Peer-to-peer 74

Peer-to-peer Advertising Agencies Thought Leadership CTR 74

Convert

NOVEMBER 13, 2023

This leads to a lot of benefits including lower customer acquisition costs and scaling faster, regardless of headcount. Growth Stage : Acquisition PLG Metric Experimentation Impact Web traffic: Measures the volume of new potential customers visiting your website.

Product 52

Product Lead Ranking A/B testing Sample 52

Hubspot

AUGUST 22, 2022

And, the most effective strategies for cross-selling are offering discounts/promotions, recommending related or complementary products/services, email follow-ups, and offering bundles: Here’s the percentage of company revenue that comes from cross-selling: Fast Fact: 42% of companies see 11-30% of their revenue come from cross-selling.

Marketing Budget 57

Marketing Budget Trends Cross-Selling Marketing & Strategy 57

SugarCRM

JANUARY 21, 2016

Personal data will have to be collected and used for a specific purpose and consent must be given for each purpose and not bundled together. Don’t wait until the clock starts ticking this spring to see if your current database permission levels and acquisition methods levels are in compliance with the Regulations.

Privacy Policies 50

Privacy Policies Bundling Opt-out Opt-in 50

Sana Commerce

AUGUST 28, 2023

When customers start using your web store regularly, the first thing you will notice is how your acquisition costs will plummet. Through processes like automatic repeat ordering, tailored product recommendations and bundle pricing, you can grow your margins exponentially.

B2B 52

B2B B2B Sales Work Management Burn Rate 52

Valasys

JULY 2, 2019

The data also established that customer acquisition, engagement & conversion strategies are pretty much the same throughout the industry. . Insights from the report: The competition in the Medical Industry is fierce & astonishingly each company ranked closely enough, with negligible demarkation of points among top competitors.

Lead Scoring 40

Lead Scoring Lead Ranking Enterprise Management Marketing Management 40