Martech

JULY 14, 2022

The vendors respond. A great number of ABM vendors provide everything from all-in-one platforms to enable ABM strategies, to adjacent services like data enrichment, identity resolution, analytics, and interaction management/orchestration to B2B marketers ramping up their programs. Consolidation of ABM and demand gen. More M&A.

Account Based Marketing 113

Account Based Marketing Enterprise Management Work Management Marketing Management 113

Salesforce Marketing Cloud

DECEMBER 6, 2023

Here are next-generation financial service CRM features that you need to bridge the gap between your team and your clients, increase efficiency, and build a future-proof customer experience. Understand how vendors and partners work together at different layers of the relationship — and if their optimizations are a good fit for you.

Work Management 102

Work Management Marketing Management CRM Service 102

Martech

SEPTEMBER 14, 2023

What I have observed over the past two years is that, while cutbacks in marketing may reduce customer acquisition cost, they can also deliver a considerable hit to annual contract value — as much as a 45% fall-off. “We The winners are building more robust proprietary data access and management as well as intelligent insights.

Marketing Analytics Tools 112

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 112

Martech

AUGUST 12, 2022

A plateau in sales and numerous vendor acquisitions absorbed nearly all the independent JOE vendors. Vendors like Infor, SAS, and Pega acquired and merged much of this tech into larger suites and slowly adapted them to the digital age. At the same time, a handful of independent, born-digital JOE vendors emerged.

Vendors 127

Vendors Lead Ranking Advertising Agencies Touchpoints 127

Webbiquity

FEBRUARY 24, 2017

To survive in the long run, companies need to have a sound customer acquisition and service strategy. Thus, they fail to take maximum advantage of their unique strengths and maximize customer acquisition. They might need to do more research and compare prices from various vendors before they make a purchase. Giving up Too Early.

Work Management 246

Work Management Small Business Marketing Marketing Management Marketing & Strategy 246

Martech

OCTOBER 22, 2021

Keyword research, page-level analysis, backlink tracking and acquisition, and rank tracking are still of critical importance, even as the environment continues to change. Vendors differentiate by offering more frequent or detailed data updates or content marketing features that sometimes require additional investment.

Enterprise Management 135

Enterprise Management Marketing Management Search Marketing Lead Ranking 135

Zoominfo

SEPTEMBER 30, 2020

People want personalization — in fact, in a recent survey, 97% of professionals said it was important to them that vendor websites have relevant content that spoke directly to their company. Basically, personas ensure that everything you do in terms of lead generation and customer acquisition, is tailored to your targeted buyers’ needs.

Ideal Customer Profiles 264

Ideal Customer Profiles Buyer Personas Planning Zoominfo 264

Martech

OCTOBER 28, 2021

Just a few years ago, I was at an email conference in Las Vegas, talking about the eras of email and how the then-recent space of acquisitions and mergers changed the trajectory of email innovation. Sharing your knowledge, seeing your friends, going out after sessions and building a community? The next era of acquisition.

Acquisitions 129

Acquisitions Marketing Budget Paid Search Agency Thought Leadership 129

Pam Didner

OCTOBER 15, 2022

Attendee acquisition strategy. The attendee acquisition strategy is a must to get butts in seats. Since you already have an established audience, the purpose of attendee acquisition is more about helping potential attendees understand the agenda and upcoming product announcements or training. Event goals. Event theme or tagline.

Work Management 83

Work Management Marketing Management Planning Effectiveness 83

Martech

FEBRUARY 15, 2024

Mergers and acquisitions can throw your marketing plans into chaos. Plus, you start to see overlaps and conflicts with vendors. You already know many tasks since you likely have templates for building webpages, managing a content-based campaign, QA’ing a website launch, building a social calendar, creating an audience journey, etc.

Work Management 87

Work Management Brand Identity Branding Marketing Management 87

Zoominfo

MAY 23, 2023

This information can be analyzed to identify account intent, or how likely prospects at a particular company are to engage with a particular vendor. By customizing talk tracks, sales reps can build stronger relationships with prospects and increase their chances of closing deals. Here’s another example from ZoomInfo CEO Henry Schuck.

Intent Data 130

Intent Data Intent Work Management Marketing Management 130

Martech

MARCH 20, 2024

Whether driven by a merger, acquisition, evolving customer needs or a crisis, a rebrand requires significant time and resources. Don’t forget to talk with key stakeholders, including partners and vendors, to get input about how they view the company. Rebranding is a major strategic undertaking for any organization.

Enterprise Management 101

Enterprise Management Work Management Marketing Management Brand Identity 101

Martech

FEBRUARY 11, 2022

Publishers become brands when they build close connections with subscribers through improved customer experience. Retailers acquire AI-powered startups to build out their advertising services, morphing into a Hydra-like amalgam of adtech vendor, agency and publisher. At the IAB ALM conference in New York this week, Gap Inc.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Opt-out Custom Publishing 100

Zoominfo

OCTOBER 19, 2021

On a recent episode of the Business Breakdowns podcast , Schuck talked about lessons from ZoomInfo’s mergers and acquisitions, discussed how data influences today’s sales teams, and offered advice to aspiring business builders. For any tech vendor, being able to show value quickly can translate to more sales. And I tried really hard.

Zoominfo 130

Zoominfo Privacy Sales Cycle Acquisitions 130

Martech

DECEMBER 4, 2023

Up to 90% of buyers have a set of vendors in mind before doing any research, and 90% of them will choose a vendor from the day one list, according to a survey by Bain and Google. A strategic content approach helps build lasting connections with your audience. Creating awareness with B2B buyers has never been more important.

B2B Marketing 101

B2B Marketing Trends B2B Planning 101

KoMarketing Associates

SEPTEMBER 21, 2017

Attuned as they are to the importance and profitability of sustained relationships that build loyalty, B-to-B programs can leverage dedicated support to build and sustain relationships with their own business members,” explained the researchers of the report. B2B Marketers and Customer Acquisition.

B to B 136

B to B Paid Search Agency Companies B2B 136

Martech

OCTOBER 1, 2021

Marketing ops professionals don’t have the negotiating skills of procurement professionals; they have less ability to assess the overall health of the vendor they’re buying from; and they don’t necessarily have the view across procurements by all departments within an organization. The reasons? Read more here. Why we care. Quote of the day.

Marketing Attribution 103

Marketing Attribution Marketing Automation Services Allocation InsideView 103

Marketing Insider Group

SEPTEMBER 9, 2020

Customer Acquisition Cost (CAC). Use this formula to calculate CAC: Customer Acquisition Cost = Sales and Marketing Cost / New Customers. B2B buyers look at their vendors as partners in business growth and not just service providers. Contact us if you need help building your website.

Cost per Lead 260

Cost per Lead ROMI CPL Churn Rate 260

Engagio

APRIL 12, 2024

This, in turn, leads to steady (and predictable) revenue and lower acquisition costs over time. Customer retention is all about building long-term relationships, which requires you to understand your customer’s unique needs and challenges. ” The secret: building deep, long-term relationships. Know the customer.

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

Martech

DECEMBER 20, 2021

The investment is expected to accelerate the development roadmap for Integrate’s Demand Acceleration Platform as well as creating opportunities for overseas and expansion and new acquisitions. Integrate is one of the vendors in the space that seems to understand this and we’ll be watching how it leverages this new funding.

Marketing Management 98

Marketing Management Acquisitions Vendors Demand 98

chiefmartech

AUGUST 29, 2022

The defining characteristic of this new era was a shift from dichotomies to convergences: From suite vs. best-of-breed to integrated platform ecosystems From software vs. services to blended delivery models with both From build vs. buy to customization on top of commercial platforms. And it was a major source of churn for SaaS vendors.

Enterprise Management 123

Enterprise Management Work Management Marketing Management CMS Development 123

Thinkers360

MARCH 22, 2024

Navigating AI in Contact Centers with NICE’s Carmit DiAndrea , Lopez Research Analyst Perspective: AI and Growth Drive HPE’s Strategic Acquisition of Juniper, But It’s Too Early to Declare Victory. Highlighted Content : 33. I’m enjoying the journey. Thinkers360: What is the favorite part of your current role?

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

KoMarketing Associates

MARCH 13, 2018

Technology and software vendors realize how important SEO can be for generating leads and building brand awareness for their solutions and the organization in general. But link building is not easy. The Quick Link Building Hits. Tactics that build brand awareness first and inbound links second.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Marketing Insider Group

JANUARY 30, 2024

Examples include: Buyer business problems Decision process Value models Competitive assessment Many elements from the other five strategy frameworks Think of this as building out the “core foundation” for all content and customer engagement activities. I think there are some foundational building blocks that make it a lot easier.

Ideal Customer Profiles 244

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 244

Biznology

FEBRUARY 23, 2018

When asked, the typical B2B marketer will say that 80-85% of their effort goes to customer acquisition. Focusing on the funnel beyond the funnel translates to lower customer acquisition costs, lower churn rates, higher lifetime value, and a powerful brand. This is a mistake. I asked Steve to explain his thinking. this opportunity?

Top of Funnel 205

Top of Funnel Work Management Marketing Management Churn Rate 205

ANNUITAS

NOVEMBER 15, 2021

But sellers have been challenged to build trust through relationships. In this breakdown, we share three concrete changes you can adopt within your own organization to build better digital relationships. In fact, only 30% of B2B buyers prefer in-person interactions when evaluating new vendors (that number drops to 16% for renewals).

Work Management 246

Work Management Marketing Management Ad Building Sales Qualified Leads 246

Zoominfo

JUNE 27, 2022

often means the vendor with the most records wins and the one offering the highest quality data gets overlooked. When a merger or acquisition takes place, employee job roles and responsibilities often evolve or change. If you build your business on bad data, bad things are bound to happen. or “what is your cost per contact?”

Purchase 130

Purchase Work Management Marketing Management Lead Ranking 130

Martech

AUGUST 10, 2021

As a journalist covering marketing and technology, I often have cause to look up a vendor or product I’ve not heard of before. One of our contributors filed a story this week containing one brief reference to a vendor with an unusual name. Understanding different product roles in marketing technology acquisition.

Work Management 111

Work Management Marketing Management Marketing Analytics Tools Digital Marketing Funnels 111

Zoominfo

JUNE 14, 2022

Others spent months setting up new tools and managing new vendors, rather than creating data-driven motions that unlock market-making plays. GTM Ops enables organizations to build sophisticated, cross-functional, high-impact plays that harness the second-order impacts of the raw data at sales teams’ disposal. The result?

Marketing Analytics Tools 130

Marketing Analytics Tools Work Management Marketing Management Ideal Customer Profiles 130

Martech

DECEMBER 5, 2022

Using components to build requisite CDP functionality. (I Many suite vendors — SAP, Adobe, Oracle, Salesforce and Microsoft — sell broad marketing suites supported (to varying degrees) by an optional CDP they fervently wish you to license. Recall that major martech vendors have mostly cobbled together their suites via acquisition.

Enterprise Management 83

Enterprise Management Work Management Marketing Management Vendors 83

Webbiquity

NOVEMBER 18, 2021

A trigger event is an occurrence that promotes buyer awareness of the possibility for change or the need for what a vendor provides. When a firm undergoes major changes such as mergers and acquisitions, it’s more likely to embrace new technologies or collaborate with different companies. What is a Trigger Event?

Ideal Customer Profiles 253

Ideal Customer Profiles B2B Sales Marketing Automation Services Work Management 253

Sprout Social

MARCH 30, 2023

For Sprout Social, this presents a massive opportunity to build solutions that help teams work smarter, unlock creativity and increase social media’s business impact exponentially. These models came with a high price tag to build and train, and they usually addressed one opportunity.

Marketing AI 116

Marketing AI Peer-to-peer Training Software 116

Aberdeen

FEBRUARY 17, 2022

Managing Churn for HR Excellence: Best-in-Class Talent Acquisition Through Tech. However, many HR tech vendors have yet to do the same — reexamine their strategy to ensure it speaks to the current and future challenges facing the talent acquisition industry rather than a workplace that no longer exists. Reducing cost-to-hire.

Work Management 52

Work Management Marketing Management Class Acquisitions 52

Martech

AUGUST 30, 2022

A full thirty-one percent of marketers surveyed by Gartner said they end their journey maps with the purchase, the lead acquisition, the initial transaction or the delivery of the product or service. “A Gartner’s depiction of the customer journey. Raising the stakes with the customer journey during the COVID-19 pandemic.

Touchpoints 94

Touchpoints Gartner Word of Mouth Loyalty 94

Content Standard

DECEMBER 6, 2023

Title Options A Quick Start to Research-Informed Content for Healthcare Vendors Healthcare Vendors and Research-Informed Content: 4 Tactics You Can Implement Today Healthcare Vendors and Research-Informed Content-Part 1: The Low-Hanging Fruit “Half of them are working off instinct and hunches.”

Work Management 52

Work Management Marketing Management Vendors Research 52

Martech

DECEMBER 7, 2021

Another article, how to build your tech stack for revenue ops , discusses best practices to ensure your tech stack fits your people, processes and business objectives. At a minimum, it’s worthwhile to build strong relationships with: Your budget owner – Most of the time, your budget owner is your boss.

Work Management 86

Work Management Marketing Management Organization Budget Programs 86

xiQ

JANUARY 30, 2023

This not only results in the loss of valuable relationships but also creates the need to start building new ones from scratch. This not only results in the loss of valuable relationships but also creates the need to start building new ones from scratch.

B2B Sales 126

B2B Sales Work Management B2B Marketing Management 126