Zoominfo

SEPTEMBER 23, 2020

Companies north of a billion in revenue that are growing aggressively through acquisition, introducing new products to the market, and whose sales organization have grown a least 20% in size, year-over-year.”. The focus of your GTM motion shouldn’t be solely on acquisitions. What does that mean? Foster Alignment with Stakeholders.

Marketing Analytics Tools 189

Marketing Analytics Tools Ideal Customer Profiles Zoominfo Marketing & Strategy 189

Zoominfo

JUNE 28, 2023

Access to these insights can help your teams be more proactive in building a GTM strategy that’s relevant to your buyers at any given time. Here are some KPIs to consider when first creating your GTM strategy: Customer Acquisition Costs (CAC) : The CAC is the total spend across channels to bring on a new customer.

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Work Management Marketing & Strategy 130

Marketing Insider Group

SEPTEMBER 1, 2020

These are much more closely aligned to customer behavior, and are often measured via Customer Acquisition Cost , Pipeline , Revenue , Customer Retention , Churn etc. For example, Agile marketing teams often become too focused on the minute details of marketing, be that writing copy, building an email campaign, or other task-based work.

Planning 246

Planning Work Management Marketing Management ROAS 246

Porch Group Media

SEPTEMBER 6, 2022

Following the acquisition of V12 by Porch Group, Michelle played a key role in establishing V12 as a leading product innovator in mover marketing and today is a member of the Porch Group’s senior leadership team. Luci: As you’re building your program, it’s important to measure ROI so you can continue to grow it and gain budget.

First-Mover Advantage 52

First-Mover Advantage ROI Work Management Marketing Budget 52

Martech

JANUARY 9, 2023

For example, there may be 5,000 purchases attributed to the Organic Search channel in the main GA4 acquisition reporting but the previous touchpoints from the Paid Search channel may be significantly influential to the user who ultimately purchases. The insights can be used outside of Google Analytics as well. Get MarTech! In your inbox.

Marketing Attribution 113

Marketing Attribution Marketing Analytics Tools Analytics Features 113

LeadsRX

MARCH 9, 2022

Multitouch Attribution (MTA) lets you see which touchpoints result in lower acquisition costs and higher ROAS. Understand how consumers build relationships with your brand. Customer Acquisition Cost (CAC). Customer acquisition cost (CAC) is the cost related to acquiring a new customer. Return On Ad Spend (ROAS).

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

Liveintent

NOVEMBER 15, 2021

It’s a powerful targeting tool that’s proven its worth by honing in on particular audiences, especially those of high value, to drive impressive ROAS. We’ll dive into several use cases for this audience type spanning acquisition, retention, and re-engagement. Next up in this context series: Custom Audiences!

ROAS 71

ROAS Funnel Advertising Ad Exchange Advertising Funnels 71

ClickZ

FEBRUARY 27, 2020

Some of the most intelligent growth marketers in the industry are looking beyond the obvious ways AI can improve results to focus on the cutting edge “out of the box” ways AI can turbocharge their paid user acquisition performance. These areas—which collectively we will call Customer Acquisition 3.0—have Customer Acquisition 2.0

Acquisitions 99

Acquisitions Marketing AI Ideal Customer Profiles Cross-Selling 99

FunnelEnvy

FEBRUARY 5, 2024

Here are some tips for building strategies and creating content to fuel SaaS growth. Be intentional about link building and internal links. Every business differs, so you should adjust based on your marketing and customer acquisition goals. Remember that building a successful SaaS SEO and PPC strategy is ongoing.

Paid Content 62

Paid Content PPC Traffic SEO 62

Unbounce

MARCH 10, 2022

Unbounce is a conversion intelligence platform made to help you build landing pages that convert for your clients. . No matter how good you are at executing client campaigns, new client acquisition doesn’t happen if you don’t work to make it happen. The first key feature is Smart Builder.

Paid Search Agency 131

Paid Search Agency PPC Budget Programs Work Management 131

Liveintent

MARCH 31, 2020

Quip is always measuring ROAS. And finally, they build a full creative treatment and design specific creative and messaging for that channel. Quip uses first-party data for attribution, modeling, and building an omni-channel marketing approach. “It’s like building a waitlist without having to build that from scratch.”

Advertising Channels 90

Advertising Channels Facebook ROAS Advertising Agencies 90

Liveintent

NOVEMBER 15, 2021

It’s a powerful targeting tool that’s proven its worth by honing in on particular audiences, especially those of high value, to drive impressive ROAS. We’ll dive into several use cases for this audience type spanning acquisition, retention, and re-engagement. Next up in this context series: Custom Audiences!

ROAS 71

ROAS Funnel Advertising Ad Exchange Advertising Funnels 71

Porch Group Media

SEPTEMBER 8, 2022

Following the acquisition of V12 by Porch Group, Michelle played a key role in establishing V12 as a leading product innovator in mover marketing and today is a member of the Porch Group’s senior leadership team. Find a place to start and build. Just start it and then you can build each year on that.

First-Mover Advantage 52

First-Mover Advantage Marketing & Strategy Marketing Strategy Work Management 52

Zoominfo

SEPTEMBER 23, 2020

Companies north of a billion in revenue that are growing aggressively through acquisition, introducing new products to the market, and whose sales organization have grown a least 20% in size, year-over-year.” Refine Engagement Strategy The focus of your GTM motion shouldn’t be solely on acquisitions. What does that mean?

Marketing Analytics Tools 100

Marketing Analytics Tools Ideal Customer Profiles Zoominfo Marketing & Strategy 100

Martech

MAY 10, 2022

A high return on ad spend (ROAS), reaching almost 2000 accounts for less than $4 each. For Tonkin’s team, focusing on building a more deliberate pipeline is one part of a very intentional transformation. Up to 56% of accounts move from the awareness to the consideration stage. A 300% increase on reach and engagement across the board.

Buying Cycle 82

Buying Cycle Intent Ideal Customer Profiles Planning 82

LeadsRX

APRIL 13, 2021

Podcast advertising inventory is sold out, acquisitions are frequent, and companies in and around the industry see their valuations increasing significantly with all the activity. The podcast industry is experiencing exponential growth. To learn more about how LeadsRx can support you in marketing transformation visit LeadsRx.com.

Multi-Touch Attribution 52

Multi-Touch Attribution Advertising Agencies Paid Search Agency Multi-Channel 52

Outbrain

FEBRUARY 12, 2023

This translates to more time spent online, and provides a good opportunity for brands to connect with audiences across multiple platforms – and, in turn, build greater brand awareness, sales, and overall engagement. Inevitably, this trend forces teams to focus on objectives lower down the funnel, as they provide a clear ROAS.

Advertising Agencies 49

Advertising Agencies Advertisements Advertising Multi-Touch Attribution 49

Valasys

MARCH 24, 2023

Cost of Acquisition: The cost of acquiring a new customer, including marketing and sales expenses. These metrics provide insight into how well your business is engaging with customers and meeting their needs, which is essential for building and maintaining strong customer relationships.

Lead Management 52

Lead Management Work Management Marketing Management Sales Qualified Leads 52

Huptech Web

JANUARY 4, 2024

Main Metrics To Measure Performance Marketing Cost Pеr Acquisition (CPA) – CPA measures thе cost incurred by the advertiser for acquiring a customеr. Mеtrics includе Click-Through Ratе (CTR), Convеrsion Ratе, and Rеturn on Ad Spеnd (ROAS). Key metrics include Cost Per Click (CPC), Convеrsion Ratе, and Cost Pеr Acquisition (CPA).

Paid Content 52

Paid Content Cost Per Click Advertising Agencies CPA 52

Porch Group Media

FEBRUARY 24, 2022

It’s an acquisition play and more importantly, I think it’s a retention play for companies to really keep their customers. So, Luci, I’ll pick up on some of these data points, but, I guess the one I would ask you to comment on is ROAS. And then from an acquisition standpoint? That’s a big dollar amount.

First-Mover Advantage 52

First-Mover Advantage Brand Identity Branding Planning 52

Buffer

FEBRUARY 5, 2019

After returning home for the trip, Remi and Alondra decided to build a sticker company of their own, and Black Tag Co. Building a customer base from scratch. I realized that we needed to generate brand awareness, and PPC isn’t the best way to go for brand building. “. Building a brand on Instagram. Blank Tag Co.

Paid Content 110

Paid Content Paid Search Agency Ads Ad Building 110

Choozle

JUNE 6, 2019

Mackenzie Leahy, Senior Acquisition Marketing Manager, AKIRA : Hair Tie. There, I met amazing people and helped build out the digital marketing strategy—that’s when I really dove head first into programmatic. Building off of this, where we drive new customer traffic once we have attracted them is important as well.

Paid Content 41

Paid Content Brand Identity Branding ROAS 41

Choozle

JUNE 6, 2019

Mackenzie Leahy, Senior Acquisition Marketing Manager, AKIRA : Hair Tie. There, I met amazing people and helped build out the digital marketing strategy—that’s when I really dove head first into programmatic. Building off of this, where we drive new customer traffic once we have attracted them is important as well.

Paid Content 40

Paid Content Brand Identity Branding ROAS 40

LeadsRX

FEBRUARY 8, 2022

Small and medium-sized businesses are experiencing the benefits and value that come from having marketing attribution and analytics as a service they count on to deliver return on ad spend (ROAS) and conversion intelligence, which drive increased sales.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Paid Search Agency Analytics 52

Valasys

JULY 21, 2020

In order to increase your CLV, you can increase your Return on Advertising Spend (ROAS) for your repeat purchasers, segment your customer lifetime value and recalculate extended customer lifetime value, improve your average order value and encourage your existing customers for repeat purchases. 7) Customer Acquisition Cost (CAC).

Lead Ranking 80

Lead Ranking B2B Lead Scoring Churn Rate 80

Optinmonster

MAY 11, 2020

Gives you valuable metrics to calculate things like cost-per-click (CPC), return on ad investment (ROAS), cost-per-acquisition (CPA), and much more. The first 3 parameters are required, and the last 2 are optional to build even more custom UTM parameters. Whichever system you choose to build, be sure your team is in agreement.

Cost Per Click 91

Cost Per Click Cost per Acquisition Marketing Analytics Tools Budget Programs 91

Choozle

DECEMBER 18, 2018

Similarly, using awareness-based tactics early on allows you to build your retargeting pool so that it’s larger during Q4 when many are trying to make the biggest impact with key, already-engaged audiences. KM: Are holiday campaigns better for B2C, B2B, or are they equally needed for both?

Cost per Acquisition 69

Cost per Acquisition Advertising Agencies Marketing Strategy Marketing & Strategy 69

Buffer

FEBRUARY 5, 2019

After returning home for the trip, Remi and Alondra decided to build a sticker company of their own, and Black Tag Co. Building a customer base from scratch. I realized that we needed to generate brand awareness, and PPC isn’t the best way to go for brand building. “. Building a brand on Instagram. Blank Tag Co.

Paid Content 80

Paid Content Paid Search Agency Ads Ad Building 80

Choozle

DECEMBER 27, 2018

CPA, or cost-per-acquisition , is a digital advertising measurement that will tell you how many conversions your campaign has gained. Measurement: ROAS for retargeting campaigns. It’s king for brand building. Business goal: Increase revenue. KPI: Increase the number of qualified leads (or sales). Measurement: CPA.

Cost per Acquisition 40

Cost per Acquisition CPA CTR Business 40

Ledger Bennett

JUNE 1, 2020

Build trust and loyalty in a time of need. Relevant web content – build conversion focused, keyword optimised landing pages for when you relaunch paid activity. Top line advice: Focus should be on audience building and nurturing. Launch case study focused remarketing to build proof and urgency. Scale video.

Paid Content 59

Paid Content Enterprise Management Work Management Marketing Management 59

Outbrain

FEBRUARY 19, 2020

One of the key components of the campaign was to generate pre-launch buzz and build anticipation among past customers and leads. The reactivation campaign netted a 28X return on advertising spend (ROAS) and the cold audience campaign a 10X ROAS, proving the value of this content leading up to a rebrand. Reinvention.

Buzz 46

Buzz Paid Search Agency Thought Leadership Advertising Agencies 46

QuanticMind

MAY 11, 2018

Defining what you actually want to achieve with PPC is probably the most important part of building an effective campaign strategy. Building your social media audience. You can build very detailed audiences to target based on your buyer personas. Let’s get started! Step 1: Define your goals. That would be your ideal CPC.

PPC 42

PPC Paid Content Top of Funnel Adwords 42

SnapApp

APRIL 4, 2018

8: Customer Acquisition Cost (CAC). . There countless B2B metrics you can measure, but the shortlist above will show you where to invest more dollars, and allow you to build meaningful reports that sell the value of the marketing team to the C-suite. . . Customer Acquisition Cost (CAC). Common tools used: Salesforce. . #8:

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Outgrow

NOVEMBER 30, 2022

Building an effective marketing funnel for B2B. Optimizing your customer acquisition funnel: The Dos and Don’ts. Saksham Sharda: Can you introduce your approach to how a marketing leader should go about building an effective marketing funnel for B2B? This is not a great way to do to build a business. The Big Questions!

Work Management 52

Work Management Paid Search Agency Enterprise Management Demand Generation Agencies 52

Directive Agency

MAY 17, 2017

Let’s be honest, building reports probably isn’t your favorite part of the job (especially when the numbers aren’t great). Report Garden – This software is strictly for reporting, and allows you to build out some pretty beautiful reports. Lower Cost per Acquisition (CPA). Higher Conversion Rate.

PPC 60

PPC Cost per Acquisition Lead Ranking Budget Programs 60

Martech

MAY 30, 2023

How Domino’s dropped CPA by 65% with Twilio Segment Domino’s faced a challenge with customer data silos , preventing collaboration around the customer experience, which led to low return on ad spend (ROAS) due to generic/poorly targeted messaging. The result: A 65% drop in cost per acquisition (CPA) month on month.

Cost per Acquisition 119

Cost per Acquisition Personalization ROAS Paid Search Agency 119

Biznology

NOVEMBER 23, 2010

If your CEO comes from a marketing background, speak in terms of brand metrics or return on advertising spending (ROAS). That's not to say you can't address keywords, metadata and link-building during the discussion, but relate it back to core business drivers. What's in it for the CEO? Focus on results. Yes, you're right.

SEO 80

SEO ROAS Planning Cost 80