CPM, CPC, CPA, WTF? A guide to setting campaign objectives
APRIL 30, 2019
CPM, CPC, CPA, CTR, WTF? Cost per acquisition (CPA): Uses algorithms to optimize for cost per action/acquisition. Cost per click (CPC): Cost per click means advertisers pay each time a user clicks on the ad. Deciding between CPM, CPC, CPA, and CTR.