How Demandbase Is Evolving Past Third-Party Cookies
Engagio
MAY 31, 2021
Demandbase understands this well, evidenced by our recent acquisitions of two leading data companies. Additionally, they deploy email signature spyware to compare website visitor IPs with the email opener’s email domain. It’s a new technology under continued optimization that focuses ad budgets on hyper-contextual impressions.
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