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83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

“Data analytics are currently most commonly used by B2B marketing leaders to measure and report marketing’s performance (64%), as well as to justify (55%) and allocate (52%) the marketing budget. 57% of B2B vendors say they are shifting their B2B commerce transactions from offline to online and self-service, and 44% agree “that B2B commerce is adopting B2C best practices in order to optimize the purchasing experience.” eMarketer ). eMarketer ).

Perspective on the B2B Demand Generation Benchmark Survey Report

KoMarketing Associates

It would be interesting to know what factors B2B marketers look at when determining the cost per lead for social media (as well as SEO), since labor costs outside of contracting vendors often do not come into play. As B2B marketers invest more in social media this year (either through direct budget dollars or time commitments), we’ll learn more about lead quality, quantity, and the tie-ins to other B2B marketing channels and tactics.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Dianna Huff – B2B Marcom ( Small Business Newsletter Email Campaign Facebook SEO Budget Writing ). What Works ( Vendor Government PR Trends Spending Release ). Mi6Agency Marketing ( Emarketing CMO Demographics Case Study Audience Twitter Aging ).

87 New (Really) Marketing Automation Stats

Marketing Action

Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). eMarketer, Email Marketing Benchmarks , Feb 2013). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Among B2B buyers, only 9% consider vendor content as trustworthy. Content Marketing Institute, B2B Content Marketing 2014 Benchmarks, Budgets, & Trends Report , Oct 2013) .

Stats 87

The 5 Top Media for Cold Prospecting

Pointclear

Ruth Stevens is Founder of eMarketing Strategy , a consulting practice that assists companies in building their customer acquisition and retention strategies. Supplement your registration efforts with technology from vendors like NetFactor and Demandbase. of their budgets on trade shows, according to a study from the Business Marketing Association, and most of that is targeted to sales lead generation and finding new customers.

70 New (Really) Marketing Automation Stats

Marketing Action

Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). eMarketer, Email Marketing Benchmarks , Feb 2013). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Among B2B buyers, only 9% consider vendor content as trustworthy. Content Marketing Institute, B2B Content Marketing 2014 Benchmarks, Budgets, & Trends Report , Oct 2013) .

Stats 85

70 New (Really) Marketing Automation Stats

Marketing Action

Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). eMarketer, Email Marketing Benchmarks , Feb 2013). Forrester Research, The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014 , Jan 2014 ). Among B2B buyers, only 9% consider vendor content as trustworthy. Content Marketing Institute, B2B Content Marketing 2014 Benchmarks, Budgets, & Trends Report , Oct 2013) .

Stats 61

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. ” Executives & Online Video [CHARTS] by eStrategy After Hours David Erickson shares eMarketer findings about the popularity of online video among business executives. 70% of marketers planned to increase their social media budgets by 10% or more in 2011. •

42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

This automation is much more efficient and fast, which means higher conversions and lower customer acquisition costs. It’s changing the face of digital advertising so swiftly that, according to eMarketer, 86.2% Why You Should Use Multiple Channels to Maximize Your Customer Acquisition.

Trends 114

Digital Future: Predictive Advertising, Chapter 2 – The 9 Biggest Challenges in Marketing Technology at a Glance

QuanticMind

For example, advertising ecosystems are changing rapidly: mobile Google searches surpassed queries from desktop in the summer of 2015, according to TechCrunch , and eMarketer predicts that in 2016, digital display ad spending will jump 39.7% billion in paid advertising spend for enterprise brands, QuanticMind has a unique strategic vantage point into the ways that innovative brands are optimizing their budgets.

ROAS 40

79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity SMM

One-third of global b2b buyers use social media to engage with their vendors, and 75% expect to use social media in future purchases processes. eMarketer ). “Increased frequency of blogging correlates with increased customer acquisition, according to…HubSpot. 26% of b2b marketing budgets are invested in content, and 60% of b2b marketers say they plan to spend more on content marketing in the coming year.