The age of customer acquisition 3.0


Some of the most intelligent growth marketers in the industry are looking beyond the obvious ways AI can improve results to focus on the cutting edge “out of the box” ways AI can turbocharge their paid user acquisition performance. Let’s first quickly define Customer Acquisition 1.0

What Are Experts Prioritizing in 2018 B2B Marketing Budgets?

KoMarketing Associates

We reached out to B2B marketers across different industries and asked them the following question: What are B2B marketers prioritizing in their 2018 budget? Their answers ranged depending on their industry, but we found that most were interested in attempting new strategies and techniques for the B2B market, like artificial intelligence, paid social media campaigns, and virtual reality, while others wanted to focus budget dollars on tried-and-true tactics that work.

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Boosting Leads and Customer Acquisition are Top Goals for Marketers in 2020

KoMarketing Associates

About 49% want to boost customer acquisition, while 43% want to increase customer engagement. Increasing customer acquisition (48%), increasing sales leads generated (48%) and boosting customer engagement (38%) are perceived to be the top challenges for year ahead.

Survey: Customer Acquisition Top Priority for Manufacturing Marketers in 2017

KoMarketing Associates

As manufacturing marketers shift their objectives in the new year, research now shows that they were heavily focused on customer acquisition in 2017. The research showed that customer acquisition was still the top priority for 42 percent of respondents in 2017. This was the sixth year in a row that “customer acquisition” took the number one spot.

B2B Marketers Look to Improve Data Acquisition to Achieve Goals

KoMarketing Associates

According to the second annual “Database Strategies and Contact Acquisition Survey” from Demand Gen Report, about 65 percent of marketers intend to target specific segments in the future for better engagement. At the moment, half of marketers (51 percent) claim that they have a data acquisition strategy, but there is “room for significant improvement.”

15 Effective Ways to Reduce Cost Per Acquisition

Marketing Insider Group

Cost per acquisition (CPA) refers to the amount of marketing or advertising money spent to convert or acquire leads who click on your site or respond to your call to action (CTA). Put in simpler terms, ask yourself: how much of your marketing budget has to be spent to get a paying customer?

How to Avoid Underspending and Overspending Your SEM Budget


Balancing your SEM budget is one of the major challenges of marketing management today. You put a lot of effort into PPC budget forecasting to secure the funds you need and so the last thing you want is to mismanage it through overspending or underspending. PPC Budget Forecasting.

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The Beginner’s Guide to Cost Per Acquisition (CPA)


In the paid acquisition world, clicks can seem like the holy grail. In your advertising campaigns, the best way to measure your content's converting capabilities and, in turn, its resonance is cost per acquisition. How to Optimize Your Cost Per Acquisition Costs.

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How Much Of My Demand Generation Budget Should I Be Spending On Lead Nurturing?

The Point

It’s that time of year again, and marketers’ thoughts turn to budgeting for the next 12 months. Specifically, the question is: How much of our total demand generation budget should we spend on generating net new leads, and how much should we spend on converting the leads we have?

Simple Acquisition, Cleansing, and Enrichment of New Prospects

Sales Intelligence View

On the other hand, the benefits of having a method installed that systematically acquires, cleanses, and enhances new prospects can lead to an array of benefits that includes: An improved ROI from your marketing budget. Simple Systematic Acquisition.

What’s CPA, or cost-per-acquisition? 


In this post, we’ll demystify one of them: CPA, or cost-per-acquisition. Simply put: Cost-per-acquisition, also sometimes referred to as cost-per-action, is an online advertising metric that measures the cost of one person converting. Jump to: Defining cost-per-acquisition. Cost-per-acquisition versus other metrics. Cost-per-acquisition formula. Defining cost-per-acquisition. Choosing between cost-per-acquisition, cost-per-click, and cost-per-mille.

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Tear Down the Silos: 5 Steps to Improving Customer Acquisition

Modern Marketing

Marketers are deploying a myriad of programs, processes and technologies to deliver on their customer acquisition goals. The marketing front-end is defined as the strategies and tactics (media channels and budget, for example) marketers deploy to discover and engage prospective customers.

15 Effective Ways to Reduce Cost Per Acquisition


Cost per acquisition (CPA) refers to the amount of marketing or advertising money spent to convert or acquire leads who click on your site or respond to your call to action (CTA). Put in simpler terms, ask yourself: how much of your marketing budget has to be spent to get a paying customer?

How to Build the Right B2B Marketing Budget in 2020

ATAK Interactive

For B2B companies, the most important aspect of planning your marketing for a new year is determining your budget. If you google “How much money should a company budget for marketing?” However, we’ve developed a two-step process to help companies simplify and maximize their budget.

Dealing with the New Customer Acquisition Challenge


Topping the list of priorities for the next 12 months for marketing is increasing new customer acquisition. One trend that the study surfaced was that 70% of the firms surveyed reported that they have increased their total marketing budgets for this year.

How Much Should SaaS Companies Budget for Marketing?

SmartBug Media

From starting up to breaking even, SaaS companies are under immense pressure to grow monthly recurring revenue quickly enough to pay back customer acquisition costs and combat churn before the funding runs dry. Here Are a Few Things to Consider for Your Company's SaaS Marketing Budget.

14 Key B2B Marketing Reports to Inform the Strategic Budgeting Process

KoMarketing Associates

This information is timely because many organizations are thinking about budgeting and planning marketing objectives for the new year. This also aids in the communication of objectives in the decision to budget for investments in various acquisition channels and programs.

Learn How To Use Quora Ads for B2B User Acquisition


Jaime, please introduce yourself and tell us how to use Quora Ads for B2B user acquisition. I run User Acquisition here at Vettery. When you look at the different ways in which marketers go after user acquisition, it seems that more and more people are being very metrics driven.

Mergers and Acquisitions as Part of Your Growth Strategy

Hinge Marketing

Mergers and acquisitions have become a popular business strategy for companies looking to expand into new markets or territories, gain a competitive edge, or acquire new technologies and skill sets. There are essentially two kinds of mergers and acquisitions: strategic and financial.

why more budget isn’t always the answer


Death, taxes, and your digital marketing agency asking for more budget: these are the inevitabilities of life as a marketing leader. While you don’t have much say when it comes to the first two, you can have the last word when it comes to allocating your budget.

Learn How Intent Data Can Help You Lower Customer Acquisition Cost

Unbound B2B

Why Customer Acquisition Cost Matters? Customer acquisition cost by industry 2018 is particularly relevant for companies and investors. Figure:1 Customer Acquisition Strategy. Sometimes, this can lead to errors and steep acquisition costs.

How to Write a Marketing Budget Your CFO Will Enthusiastically Support


Does it feel like presenting your marketing budget to the CFO is like pulling teeth? If you want a less painful budgeting process, my best piece of advice is to build a budget that your CFO will understand and agree with from the get-go. Marketing Budget b2b Consumer

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81% of Digital Retailers Rank Customer Acquisition as Highest Marketing Priority

V12 Data

81% of Digital Retailers Rank Customer Acquisition as Highest Marketing Priority. Customer acquisition is a top priority for many industries, and this is certainly no exception for ecommerce retail brands. Retailers are investing highly in acquisition marketing.

How to use budgeting and segmentation to maximize retargeting campaigns


Budgeting and segmentation. The main culprits in failing retargeting campaigns are an inadequate budget based on the size of the website and the poor or no use of segmentation. How much budget should go towards retargeting? 100 acquisitions were completed by returning visitors.

More with Less: 7 ways to sustain results with a smaller Q2 marketing budget

Heinz Marketing

With the uncertainty facing many/most companies heading into the second quarter of 2020, marketing budgets are receiving increased scrutiny. Fortunately, less budget doesn’t always need to translate to lower results.

Martech jumps to 29% of the CMO’s budget in Gartner’s 2018-2019 survey


When Gartner’s annual CMO Spend Survey for 2017-2018 came out last year, many people seized on the fact that the money CMOs allocated for marketing technology had dropped to 22% of their budget , on average, down from 27% the year before. Marketing technology acquisition and use (34%).

Microsoft buys LinkedIn: the largest martech acquisition in history?


The last point of vertical competition is to bring it back to money: companies in each of these stages vie for a share of the marketer’s budget. They’re usually different line items in the budget, but they’re jockeying over slices from the same pie.

The 10 most fascinating people in B2B marketing in 2017


His new book The Content Formula explains how you can do the same: how to find the budget, sell the concept, and measure the results. Spending 80% of marketing investments on net new customer acquisition spells doom for B2B marketers, especially those in SaaS and other subscription businesses,” says Gershik. “It’s Top 10 lists are everywhere this year. I even ran across a top 10 list of top 10 lists — hilarious!

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How To Squeeze More SEO Out Of Your B2B Marketing Budget Priorities

KoMarketing Associates

Earlier this month MarketingSherpa released a chart from last year’s Email Marketing Benchmark Report, highlighting budget priorities across various B2B marketing programs.

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The Cost of Customer Acquisition vs. Customer Retention


Customer Acquisition Is Costly. It initially makes sense that we spend more time and money on acquisition as opposed to retention. Here’s a breakdown of common customer acquisition cost centers: Outbound, or traditional, marketing (including advertisement, direct mail, cold calling, etc.). To keep acquisition numbers growing, these programs, and their budget, must keep running.

How to Reassess Your Google AdWords Budget [VIDEO]

Directive Agency

Today, we’re going to talk about how to reassess your Google AdWords budget. [ Pssst. There’s a lot of tools out there for AdWords budget calculators. There’s a lot of information on the internet regarding how you should determine your budget.

Go the Distance on a Shoestring Marketing Budget

Marketing Action

Cyndie recommends multi-touch marketing as a good campaign choice when working on your shoestring budget. Cyndie also provides a formula to measure profitability per vehicle, to help you identify the channel that delivered the strongest ROI for customer acquisition.

How to Convey a Unified Brand Message After a Merger or Acquisition

Hinge Marketing

When going through a merger or acquisition, leaders tend to focus on the quantifiable aspects of the transaction, such as financial models, tax implications and employment contracts. Mergers and acquisitions present great opportunities for firms to rethink and refresh their brands.

How to Combat the High Cost of Prospect Acquisition: A Seasoned Marketer’s POV


After working for several start-up and high-growth tech companies, Greg has honed a clear and powerful point of view (POV) on the topic of managing customer acquisition costs. Customer acquisition costs go through the roof.

How to Plan Your Marketing Budget


Here’s a quick TLDR; 4 Steps to Plan Your Marketing Budget. Work within your annual budget but be agile on a weekly /monthly basis. Evaluate your budget vs results over time and adapt accordingly! Here are four steps to help you plan your best marketing budget for the year: 1.

How Accurate B2B Audience Targeting Stretches Your Marketing Budget


One key reason that many B2B marketers are concerned about a recession is the impact it could have on their team’s budget. In lean times, advertising and marketing budgets are typically the first to get cut – and at the worst possible moment for everyone. Improved customer acquisition cost by 67%, added $500K in pipeline value from initial pilot program . The post How Accurate B2B Audience Targeting Stretches Your Marketing Budget appeared first on LeadCrunch.

Pearlfinders Index Offers Insight Into Marketing Execs’ Plans for 2H 2012

The Point

Whereas the data is primarily aimed at marketing agencies (the firm’s primary clients), the report provides useful data that can also help marketing teams make budgeting decisions for the rest of 2012. Customer acquisition moved squarely to the forefront of marketing objectives, with more than 90 percent of marketing execs reporting it as their primary goal, an increase from 70 percent a year earlier.

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