KoMarketing Associates

OCTOBER 30, 2012

The other day, Sophie feigned sleep until the exact moment Abe opened the door to leave for work, at which point she dashed over to the cat’s food dish and helped herself to a delicious snack. Which of the above suggestions have worked for you? What can we learn from Sophie? Perseverance pays! Which have not?

Planning 120

Planning Marketing Budget BtoB Word of Mouth 120

Biznology

JULY 19, 2018

When I was working on my MBA years ago, I had in mind a career in strategic marketing, but with some sort of entrepreneurial slant. During my corporate career, I somehow found my way into a series of transformational challenges, like brand relaunches and new product work – which was really invigorating. Very cool stuff.

Automation 144

Automation B2B Marketing Advertising Agencies Cost per Acquisition 144

Marketing Insider Group

AUGUST 10, 2010

You know that Social Media is Not a Strategy where the author comments: it’s not that companies tweet or post photos to flickr that is behind their success; it’s the fact that these efforts further their overall strategy of content creation, customer acquisition, and product positioning. He made everyone write a business plan.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Marketing Insider Group

AUGUST 10, 2010

You know that Social Media is Not a Strategy where the author comments: it’s not that companies tweet or post photos to flickr that is behind their success; it’s the fact that these efforts further their overall strategy of content creation, customer acquisition, and product positioning. He made everyone write a business plan.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Adobe Experience Cloud Blog

MARCH 25, 2010

In the past, this model worked. It recognizes that demand generation is the key source of new customer acquisition, and it knows the primary job of a sales rep is to sell and close business, not create new opportunities. The new revenue engine works best when all of these processes are in place and working effectively: Lead generation.

Sales Management 48

Sales Management Lead Ranking Work Management Sales Qualified Leads 48

ViewPoint

FEBRUARY 27, 2014

In other words, marketing automation doesn’t work without strategy. Ruth consults on customer acquisition and retention, teaches marketing at Columbia Business School and is a guest blogger at HBR.org and Biznology. Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Marketing Management 120

The ROI Guy

DECEMBER 14, 2005

Projects in this category include acquisitions, direct marketing to capture competitors customers, win-back programs, new channel programs, new products in new market segment capture programs, new geography go-to-market programs, new demographics capture programs or new e-commerce sites. Provocation-Based Selling: Loosening the Status-Qu.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

Ambal's Amusings

NOVEMBER 19, 2009

Explaining how things work is boring to economic buyers. He holds the Certified Business Communicator (CBC) designation awarded by the Business Marketing Association and was designated by BtoB magazine as one of its “Top 100 in BtoB Marketing.” Active words are much better than passive words. Think sizzle!

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

Paul Gillin

NOVEMBER 8, 2011

My column in BtoB magazine this month. The endorsement has enabled the Mansion to hold its premium prices and cut its acquisition costs. At Glassdoor.com , employees rate the companies they work for, review executive performances and swap salary information. Original here. And we’re still in the very early going.

Work Management 50

Work Management BtoB Marketing Management Vendors 50

Ambal's Amusings

AUGUST 27, 2009

Designing content to answer your buyers differing needs as they work through their buying process will. From my own experience, I’ll warn you that it takes a lot of work to keep this commitment. If you overlay these goals, you’ll see a clear path to developing content to help both of you achieve what’s important.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

The ROI Guy

JULY 22, 2010

The tool analyzes TCO, including upfront acquisition costs management and support, for ShoreTel, legacy TDM systems and various competing UC vendors. Alinean recognized by BtoB Magazine’s as one of To. The ShoreTel TCO Tool leverages the significant resources of Alinean, including its worldwide metrics database.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Webbiquity

NOVEMBER 28, 2011

Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? Among the findings: “Three-quarters of all executives said they watched work-related videos on business websites at least once a week, and more than half did the same on YouTube.”

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100