acquisition vendor BtoB Related Topics 
Customer Experience Matrix
OCTOBER 15, 2013
The great hope is that acquisitions by Oracle , Salesforce.com , Adobe , and other big software vendors finally push the industry across this classic Geoffrey Moore chasm from the beachhead niche to mainstream users, but that’s by no means certain to happen. One final survey reinforces this point.
ViewPoint
DECEMBER 17, 2013
To get an understanding of the depth of data available to B2B marketers for prospecting, we invited a set of reputable vendors to open their vaults and share details about the nature and quantity of the fields they offer. Seven vendors participated, giving us a nice range of data sources, including both compiled lists and response lists.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
KoMarketing Associates
JANUARY 25, 2013
It would be interesting to know what factors B2B marketers look at when determining the cost per lead for social media (as well as SEO), since labor costs outside of contracting vendors often do not come into play. Content Offers Ranked by Impact on Lead Acquisition Quantity. Content Offers Ranked by Impact on Lead Acquisition Quality.
ViewPoint
FEBRUARY 27, 2014
Even the marketing automation software vendors themselves recognize the importance of strategy, for their own success, as well as that of their clients. Ruth consults on customer acquisition and retention, teaches marketing at Columbia Business School and is a guest blogger at HBR.org and Biznology. Today''s blog was written by Ruth P.
Paul Gillin
NOVEMBER 8, 2011
My column in BtoB magazine this month. The endorsement has enabled the Mansion to hold its premium prices and cut its acquisition costs. When I’m looking at a vendor, I don’t Google it; I Spiceworks it,” wrote one forum member. Original here. It’s also got the staff hopping to maintain the coveted top position.
The ROI Guy
DECEMBER 14, 2005
Projects in this category include acquisitions, direct marketing to capture competitors customers, win-back programs, new channel programs, new products in new market segment capture programs, new geography go-to-market programs, new demographics capture programs or new e-commerce sites. Vendor ROI: Can it be trusted?
Ambal's Amusings
NOVEMBER 19, 2009
Her clients who are technology vendors and venture firms leverage her strategic marketing and go-to-market expertise. He holds the Certified Business Communicator (CBC) designation awarded by the Business Marketing Association and was designated by BtoB magazine as one of its “Top 100 in BtoB Marketing.”
Expert insights. Personalized for you.
120 
Let's personalize your content