KoMarketing Associates

JANUARY 25, 2013

Lowest Cost Per Lead Channels. The reason for this increase in spend and focus on social media appears to be the the fact that this channel potentially offers the lowest cost per lead, according to those polled. Content Offers Ranked by Impact on Lead Acquisition Quantity. Spending Changes by Channel in 2013. Most Used Channels.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

The ROI Guy

DECEMBER 14, 2005

Classifying Investments to Minimize Costs and Maximize Returns To gain visibility into current spending, and make better decisions on future investments, it is recommended that organizations categorize their current IT spending and planned investments according to the IT Hierarchy of Needs.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

Paul Gillin

NOVEMBER 8, 2011

My column in BtoB magazine this month. The endorsement has enabled the Mansion to hold its premium prices and cut its acquisition costs. When I’m looking at a vendor, I don’t Google it; I Spiceworks it,” wrote one forum member. Original here. This is going to change the rules of marketing.

Work Management 50

Work Management BtoB Marketing Management Vendors 50

Ambal's Amusings

NOVEMBER 19, 2009

Her clients who are technology vendors and venture firms leverage her strategic marketing and go-to-market expertise. He holds the Certified Business Communicator (CBC) designation awarded by the Business Marketing Association and was designated by BtoB magazine as one of its “Top 100 in BtoB Marketing.”

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

The ROI Guy

JULY 22, 2010

Thursday, July 22, 2010 ShoreTel And Alinean Launch Online TCO Tool for Unified Communications Business Case Easy-to-use online calculator analyzes the Total Cost of Ownership (TCO) of competing unified communications systems to determine true costs and business value SUNNYVALE, Calif.,

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Ambal's Amusings

AUGUST 27, 2009

Her clients who are technology vendors and venture firms leverage her strategic marketing and go-to-market expertise. He holds the Certified Business Communicator (CBC) designation awarded by the Business Marketing Association and was designated by BtoB magazine as one of its “Top 100 in BtoB Marketing.”

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Webbiquity

AUGUST 18, 2012

Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). BtoB Magazine ). BtoB Magazine ). BtoB Magazine ). Social media and inbound marketing techniques have been a boon for marketers.

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100