Web Analytics Is Dead. So Is Customer Centricity. I Need a Drink.
Customer Experience Matrix
SEPTEMBER 23, 2009
Even as analysts are still sorting through the implications of last week’s acquisition of Omniture by Adobe , the industry saw two additional important announcements this week: Omniture combining its data with comScore to help measure Web advertising audiences , and Nielsen working with Facebook to poll consumers on advertising impact. But I think they, along with the Omniture/Adobe deal itself, hint at something more profound: the end of Web analytics as we know it.